Video: On-Camera LED Lighting
Daniel Norton of Adorama Pro Imaging guides us through some popular choices for portable on-camera LED lighting options for events, interviews and other scenarios demanding lightweight, energy efficient and portable continuous lighting solutions.
Daniel discusses the:
- Litepanels MicoPro 5600K Dimmable LED
- Litepanels Croma fully dimmable LED Light with Bi-color blending 3200-5600K
- Rosco Litepad Kit with the softest quality of light on the market
- Zylight Z90 DP Light Kit with a continuous range of color temperatures between 2500-9000K, precluding the need for gels
Are you a working pro? Get customized solutions from the Adorama Pro team! Find out more at adorama.com/pro.
Video: Support Arm Solutions
Daniel Norton of Adorama Pro Imaging shows off some support arm solutions for creative lighting scenarios and stabilization needs.
Daniel discusses the:
- Manfrotto 5″ Mini Hydrostatic Arm with 1/4-20″ and 3/8″ Studs, outfitted with the Manfrotto DADO, a flexible Aluminum Junction system, including 3 tubes, 3 threaded pins and 1 sphere
- Manfrotto 143A Magic Arm with Camera Platform for sturdy shooting in improvisational situations. This is attached to the stand using the Manfrotto 035RL Super Clamp
- Manfrotto Articulated Arm a three-section articulated arm that supports 2.2 lbs at full extension
Are you a working pro looking for a specialized shopping experience? Get custom solutions from the Adorama Pro team. Visit adorama.com/pro to find out more.
Around the Adoramasphere
Around the Adoramasphere is our weekly roundup of the internet goings-on of the Adorama family.
On the Techniques and How-Tos blog, Adorama’s panel of perfectionists critique a reader-submitted photo; Fred Singer brings us 11 tips for dramatic portrait photography in the city; and Jena Ardell has some tips for creative senior portrait photography that sells.
On the Gear Guides and Reviews blog, Sandy Ramirez reviews the Pro Optic 85mm f/1.4 ASPH budget portrait lens; and Mason Resnick evaluates the Lensbaby Edge 80 Optic, the most optically advanced Lensbaby yet.
At the Adorama News Desk, Mason covers the slew of new announcements from Leica, including the M-Monochrom rangefinder – the world’s first 35mm B&W sensor digital camera, the X2 compact followup to the X1 with improved AF, and a new flagship normal lens.
On this blog, Through the Looking Glass, I discuss Google’s new augmented reality glasses prototype, which have the potential to fundamentally change the way we take pictures, and bring about a new era of an always-on surveillance mindset; we cover the upcoming Brooklyn outdoor public photo exhibition, THE FENCE, part of Photoville, which is taking Brooklyn Bridge Park by storm this summer (today is the last day to submit); and we round up the week’s photo events in NY.
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THE FENCE at Photoville
Adorama and ARC are proud to be partnering with Photoville, the popup photo village coming to the NYC waterfront at Brooklyn Bridge Park from June 22 through July 1st. Spearheaded by United Photo Industries and constructed with recycled shipping containers, Photoville is like a giant photography theme park. During its run, there will be a boatload of workshops, exhibitions and community events all around the central theme of photography.
One of the most exciting features of Photoville is the two month long outdoor public installation known simply as THE FENCE. Made of a 1,000 foot long photographic mesh canvas, THE FENCE is expected to be viewed by over 300,000 people over the course of the summer. There are also tons of prizes being dished out. Submissions are open until May 15th, so hurry to get your photos in by visiting the website!
Google Glasses: Welcome to the Panopticon
The first photos from the Google’s Project Glass
Heads Up Display (HUD) technology is nothing new. In use for half a century, and conceived of in science fiction long before that, it was nevertheless relegated to specialty, often military uses. Yet the potential for a widespread proliferation among the masses has long been presumed. Futurists prophesied an era where all information was accessible without even the press of a button, just by moving your eyes or even thinking. Ray Kurzweil talked about the use of wearable computer interfaces miniaturized into contact lenses by 2019 in his 1999 book, The Age of Spiritual Machines. References in popular entertainment, from the Terminator’s info-laden view, to Geordi’s iconic VISOR in Star Trek: The Next Generation, to Minority Report’s glass wall, gesture-based computer interface and personalized holographic ads etched into our retina as we move through the world, planted the seed in us of the potentially transformative power of the technology in our experience. Smartphones have primed us for incorporating ongoing digital assistance and interaction into our daily physical routine.
The first wave of smartphone apps were primarily of the get me through the day variety: news, games, productivity, and location sensitive services to help us find the nearest steakhouse or flower shop. However, one of the unexpected byproducts of the smart phone revolution has been the emergence of a culture that has tipped toward production and sharing over consumption and utility. The extraordinary rise of iPhoneography with apps like Instagram have transformed our culture in a matter of months into a new form of omnipresent self-expression, turning millions into documentarians of their daily visual experience with instantaneous photo sharing.
The Revolution is Upon Us
Google, perpetually intent on yanking us into the science fiction fantasies of yore with projects like (more…)
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New York Photo & Video Events
Our weekly events list from our New York City Google Event Calendar (full event descriptions and option to subscribe by following the link):
Wed May 9, 2012
3:30pm – 6:30pm | Workshop: Directing the Camera // Visual Storytelling (Part 1 of 4)
Where: 195 Morgan Ave, Brooklyn, NY
5:30pm – 8:30pm | Openin: Todd Burris
Where: Robin Rice Gallery, 325 W 11 street, New York, NY
6pm – 8pm | Opening: Delpire & Co Exhibition
Where: Aperture Gallery 547 West 27th Street, 4th Floor, New York, NY
6pm – 8pm | Opening: Delpire & Co Exhibition
Where: Aperture Gallery, 547 West 27th Street, 4th Floor, New York, NY
7pm – 9pm | Opening: Darnell Scott, Peter Giang, “Adrift/Escape”
Where: Max Fish, 178 Ludlow Street, New York, NY
Thu May 10, 2012
10am – 6pm | Workshop: Adobe After Effects Level II (Part 1 of 2)
Where: Manhattan Edit Workshop, 80 Fifth Avenue, Suite 1501, New York, NY 10011
6pm – 8pm | Opening: Ari Marcopoulos, “Wherever you go”
Where: Marlborough Chelsea, 545 West 25th Street, New York, NY 10001
6pm – 8pm | Opening: Evelyn Hofer
Where: Danziger Projects, 527 W 23rd Street, New York, NY
6pm – 8pm | Opening: Fred Stein, “Paris/New York”
Where: Robert Mann Gallery, 210 11th Ave., New York, NY 10001
6pm – 8pm | Opening: Marco (more…)
Around the Adoramasphere
Around the Adoramasphere is our weekly roundup of the internet goings-on of the Adorama family.
On the Gear Guides and Reviews blog, Diane Miller reviews the new Adobe Photoshop CS6; and Mason Resnick reviews the Panasonic Lumix GX1.
On TechTock, Joe Baraban delivers 101 nuggets of wisdom for every photographer.
At the Adorama News Desk, Fujifilm announces the Finepix XP170 a ruggedized compact with wireless transfer capabilities; and Olympus announces the TG-1 iHS, a rugged underwater camera with expandable lens options.
On this blog, Through the Looking Glass, we highlight the week’s photo and video events in New York City.
On the Techniques and How-Tos blog, Sarah Petty and Erin Verbeck, authors of Worth Every Penny describe the main customer types for your photography business and how to interact with each; Michele Westmorland and Matt Weiss pinpoint the best wide angle lens for close up underwater photography; in this week’s photo critique, the Adorama writers take on a user submitted photo of a hyena.
New York Photo & Video Events: Frieze Week Edition
Our weekly events list from our New York City Google Event Calendar (full event descriptions and option to subscribe by following the link):
Richard Avedon, “Allen Ginsberg’s Family” at Gagosian Gallery
10:30am – 5:30pm | Opening: Taryn Simon, “A Living Man Declared Dead and Other Chapters” |Curated by Roxana Marcoci
Where: MoMA (Museum of Modern Art), 11 West 53 Street, New York, NY 10019
6pm – 8pm | Opening: Bruno Cals, “Horizons” | curated by Boris Kossoy
Where: 1500 Gallery, 511 W 25 street, suite 607, New York, NY
6pm – 8pm | Opening: Bruno Cals, “Horizons” | Curated by Boris Kossoy
Where: 1500 Gallery, 511 West 25th Street, #607, New York, NY 10001
6pm – 9pm | Opening: Prabir Purkayastha, “Photographs of India’s Ladakh Region”
Where: Tally Beck Contemporary, 42 Rivington St, New York, NY
6:30pm – 8:30pm | Panel Discussion: “Where is Photography?”
Where: The Museum of Chinese in America 215 Centre Street New York, NY 10013
8pm – 9:30pm | Film Festival: 8th NYC (more…)
Around the Adoramasphere
Around the Adoramasphere is our weekly roundup of the internet goings-on of the Adorama family.
On TechTock, we choose three winners in the Ken Rockwell Facebook Photo Contest.
At the Adorama News Desk, Adobe announces Photoshop CS6 and Adobe’s Creative Cloud subscription service; and Tamron announces the new SP 24-70mm f/2.8 Lens with Image Stabilization.
On this blog, Through the Looking Glass, we take a guided video tour of Cinevate’s range of sliders designed for every niche, including the Atlas FLT, Atlas 10, Atlas 30 and Atlas 200; we share a video from our recent Digital Cinema Division launch party in Tribeca; and we list the week’s photo and video events in New York City.
On the Techniques and How-Tos blog, Tamara Lackey sits down with Editorial Photographer Catherine Hall; Bryan Peterson shares his thoughts on the age old question, “which exposure is best?” and he discusses the role of curiosity in the creative process; Adorama’s editorial team critique a reader-submitted photo in PhotoZAP; and Joe Farace talks about how to use a beauty dish for portrait photography.
On the Gear Guides and Reviews blog, Mason Resnick reviews the Lensbaby Macro Converter; and Mark Wallace reviews Rays for the iPad, which lets you easily add light ray effects to your photography.
ARC @ NAB 2012: Cinevate Sliders
Cinevate President Dennis Wood guides us through the range of cinema sliders the company offers for smooth dolly shots, which we’ll be adding to ARC’s arsenal in the near future.
We discuss models designed to meet different needs for ruggedness, weight, portability and price. The Atlas FLT is a compact and lightweight slider for DSLR shooters. The Atlas 10 is the big brother of the FLT, also very light and portable, with 7 tripod mount points and capable of loads up to 40 lbs. The Atlas 30 is a rugged but ultra-smooth system founded on parallel aluminum rods. And finally, the Atlas 200 is a professional grade solution with 1″ chromed solid steel rods and with a load bearing capacity of up to 200 lbs.
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