Notes From the Field

Folks often ask me how I prepare for a shoot. While there are a multitude of ways to get ready (and therefore many ways to answer this question) I do have a system in place. This system assumes that you have more than one active role in the project. Here’s how it breaks down:   […]

ARCommunity #FF: Harry Martin, Underwater Fashion Photographer

In April of 2013 Harry Martin, a two-time Emmy award winning TV journalist, began an underwater fashion photography project where he photographs fully dressed models, shoes and all… underwater. I was able to speak to him about his amazing project in the following interview.   ARC: Why Underwater Photography? Harry Martin: I’ve always been interested in […]

ARC Holiday Rental Specials!

We’re celebrating the Holidays with these great Rental Specials! Pick up ANYTIME on Tuesday, Dec 23rd and Return BEFORE 9:30 AM on Monday, Dec 29th OR Pick up ANYTIME on Tuesday, Dec 30th and Return BEFORE 9:30 AM on Monday, Jan 5th And get a SIX (6) DAY rental for the WEEKEND RATE! Place your order today. […]

Exploring the New Arri Amira

Since late August we at ARC have been excited about the new Arri Amira. Some of the questions around this camera has been in comparing it to its predecessor, the Alexa. Here’s what Shift4Ltd had to say about the improvements Arri has made with the new Amira:   I also recommend you check out this […]

#TBT: Cindy Sherman’s “Untitled Film Stills” (1977-1980)

In fall 1977, Cindy Sherman began making pictures that would eventually become her groundbreaking “Untitled Film Stills.” Over three years, the series (presented here in its entirety) grew to comprise a total of seventy black-and-white photographs. Taken as a whole, the “Untitled Film Stills”—resembling publicity pictures made on movie sets—read like an encyclopedic roster of […]

Balancing Flash With Ambient Light: How It’s Done w/ AdoramaTV

Here’s another great tutorial by our friends at AdoramaTV where you can see step by step, how to balance a flash with natural ambient light to create a dramatic shot. Gavin Hoey, then walks you through Photoshop as he takes those already dramatic shot and adds simple effects to turn them into something truly incredible. […]

Make Your Movie: Adding Foley to Your Film

As an indie filmmaker you’ve certainly heard of Foley Sound and possibly even had to create some of your own. No great film can go without this integral part of the filmmaking process. Without Foley, a film sounds empty and hollow – the actors seem to be talking in a vacuum. The sound recordist, if […]

5 Photo Projects To Enhance Your Image-Making Skills

No matter what your career goals it’s important to always stay on top of your craft. We gain experience and wisdom through practice and photography is no different. The best way to do this is by challenging ourselves and pushing the limits of our comfort zone. Below are a few photo projects to help enhance […]

Tutorial: How to Capture the Milky Way Using Timelapse

This is a perfect way to learn some new skills for your photography quiver. In it, you will learn how the photographer, Ian Norman, uses a time-lapse sequence to capture the Milky Way. That’s right, this photographer has found a way to capture the entire galaxy. If you’re somebody who likes to grow in your […]

9 Cinematography Tips For the Aspiring Filmmaker

If you’re just starting out behind the camera or just always looking to improve your craft, there’s no better way to gather knowledge than by looking to those who have been down that road before you. Cinematographers like Roger Deakins and Darius Khondji and filmmakers like Joel and Ethan Coen are great people to turn […]