NAB Show 2014 Hightlights with AdoramaTV

As the National Association of Broadcasters (NAB) Show 2014 comes to a close we’d like to share some of the highlights of this year’s conference. ***Retracted***   Next we have the Blackmagic URSA EF and PL which has “answered every [filmmaker's] wishes and dreams” with some amazing new features. Also from Blackmagic is their new Studio […]

Chase Jarvis’ Essential Photography and Video Gear

Using the right tool for the right job is paramount on every single job and project. You simply must have the appropriate gear for your specific shooting situation. We’d all love to shoot on the Alexa or any of the great digital cinema cameras available at the moment, but if you’re a “one man band” shooting a […]

Spotlight: Source Four Leko

Source Four is a category of lights by a company called ETC.  Lekos are the most popular light from ETC.  It is an episodal light which essentially means it’s a spot light.  It uses lens elements to focus the light.  There is a parabolic reflector on the back-end which is what helps push most of […]

More Camera Simulators

As we mentioned in a previous post, Arri created a camera simulator for the Alexa to help renters and potential buyers as well as students and aspiring filmmakers to familiarize themselves with the menu/button layout without needing a camera on hand. That’s all well and good if you’re interested in the Alexa. But what if you […]

ARCommunity #FF: Laura Durkay, Writer/Director/Producer of “Natalie”

This week’s #FeaturedFilmmaker is Laura Durkay, writer, director, producer of the feature film Natalie.  During my interview with Laura she gave some great insight on what it really means to be an aspiring filmmaker. Below is some of what she had to say on a variety of topics involving the making of her upcoming feature […]

Developing The Budget For Your Film

Here’s some advice for you filmmakers out there.  When it comes to creating a budget for your project there are many obstacles you will encounter.  Collecting numbers and figuring out how much things will cost is one thing but in the end your goal is to present a comprehensive business plan that investors will appreciate. […]

World’s First Zeiss Otus Short Film

When we here at ARC first encountered the Zeiss Otus 55mm f/1.4 lens the first reaction was shock at both the size and the price! All of these reservations fell away when we first got to shoot with it. The consensus was a) it’s a perfect, no compromise lens and b) it would make for great […]

ARCoverage: Pro Day – Creating a TV Ad Spot and Print Ad with Sony 4K

On March 20 at Adorama’s Pro Day event Daniel Norton taught us various techniques with regard to using a Sony Z100 4K image capture to simultaneously create a TV Ad Spot as well as how to use that footage to create powerfully dynamic Print Ads.  With the help of  Dedolight and its projection attachment attendees […]

The Sony RX10 as a Press Camera

D J Clark, a Beijing-based multimedia journalist, wrote a guest post on NewsShooter officially launching his Facebook based Connected Learning, an  open platform initiative where anyone can follow along and participate in various Exercise Modules. In his post Clark included his recommendations on assembling a relatively inexpensive and simple equipment list for student journalists. For the modern journalist […]

Creative Photo Projects for April

Spring is finally here! And those of us who aren’t partial to venturing out in inclement weather, photo gear in hand, will likely be dusting off our cameras and getting some much-anticipated shooting done this month. Digital Camera World offers a few ideas for photo projects to try this month.  Here are some of my […]