The Many Advantages of Using the Atomos Shogun External Monitor/Recorder

For the past couple of months I’ve been using an Atomos Shogun. While I had very clear reasons to pick up this device, I’ve found some other very valuable and attractive features that I want to share. Longer recording times The first and most obvious reason was to record 4K and HD for extended periods […]

ARCommunity: The Artist Named, Gildo

Born and raised in Astoria, Queens, the artist named Gildo has recently taken his photography full circle when he decided to embark on a new project, re-taking images he took in the ’70s in locations all over the world and comparing the “then” with the “now”. Not surprisingly, his photographs not only evoke feelings of […]

Robert Rodriguez Says I’m Lazy

I’ve been reading the Robert Rodriguez book “Rebel Without a Crew” and I am feeling both excited and depressed. The guy grew up with many siblings (10 if I remember correctly). His father, a salesman, bought a video camera to enhance his business. Robert started shooting his family and everything else within a 12” radius, […]

Memorial Day Rental Special: Save Over 60%

Don’t miss out on our Memorial Day Rental Special. Get a 4 day rental for the Weekend Rate! Place your order now and Pick Up AFTER 4PM on Thu May 21st, then Return your rental BEFORE 9AM on Tue May 26th. That’s FOUR full days at the WEEKEND RATE!   Remember: ARC is now open until […]

Tribeca Talks Master Class: The Producers – Proudly Sponsored by ARC

On Thursday, April 16th, Adorama Rental Company proudly sponsored  the TribecaTalks Master Class: The Producers, a free session inside the SVA Theater featuring indie producers Carly Hugo (Bachelorette), Alex Orlovsky (Blue Valentine), Matt Paker (Beasts of the Southern Wild), and Olivia Wilde (Meadowland). The panel was moderated by Tatiana Seigel of The Hollywood Reporter. Below is a […]

Anamorphic Comeback. Panasonic is Not Alone.

Last week at NAB in Las Vegas, Panasonic announced a new firmware update (version 2.2) for the GH4. Perhaps to keep things balanced, there’s one major feature for filmmakers, Anamorphic 4:3 Mode for 3328 x 2496 video, and another significant feature for still photographers, which is 1/16,000 sec shutter speed when using Electronic Shutter. But […]

NAB Show Coverage with AdoramaTV and Digital Cinema Society

Every year the NAB Show Convention aims to stimulate our senses by showcasing the latest in filmed entertainment and this year did not disappoint. With amazing announcements like the new GoPro HeroCast, the Blackmagic Micro Studio Camera, the Panasonic DVX200, Cineo MatchBox, and of course, the Arri Alexa Mini. As always there is extensive coverage of everything NAB Show […]

Image Capture with the AF-S Nikkor 24-120mm f/4G ED VR & the Nikon D810

I came home with my bright blue Adorama Rentals case, excited to test out the AS-F Nikkor 24-120mm f/4G ED VR lens and the very recent Nikon D810. As a novice to the DSLR realm (I still shoot film. I know… old school) I was curious to see how user friendly the D810 really was. Though […]

Canon C100 MKII Now Available at ARC!

Check out the new addition to our Digital Cinema inventory: The Canon EOS C100 Mark II Canon is pleased to introduce the Canon EOS C100 Mark II Digital Video Camera, the latest non Cinema EOS line edition to the Canon Cinema EOS line of professional Super 35mm 8.3 megapixel CMOS cameras and the second generation version […]