Is a Mirrorless Camera Right For You?

The eternal question, ‘What camera should I buy?’ became more complicated with the fairly recent emergence of a new breed of cameras promising to fill a gap in the market. Previously it was a fairly simple decision – you bought a DSLR if you were most concerned about image quality, operational speed and taking control […]

Upcoming Event: DCS Indie Film Finance & Distribution Panel with the Digital Cinema Society

Join the Digital Cinema Society , Adorama Pro & ARC Rentals on Wednesday, August 6th for a discussion on Indie Film Finance and Distribution. Doors open at 6:30pm, Presentation from 7-9pm.  Refreshments will be served. Space is limited, please RSVP. The business of Show Biz is often a mystery to the Indie Filmmaker.  We aim […]

What’s New in Final Cut Pro X version 10.1.2?

Apple has announced a major upgrade to Final Cut 10. This upgrade includes the new ProRes XQ which allows for 4K and 5K compressions, formerly not allowed in a ProRes option. This is HUGE. Simultaneously, Arri has announced it’s support for the new codec to be included in their next firmware update of the Alexa XTs […]

Prizmia: Essential New App for GoPro Filmmakers

Calling All GoPro Filmmakers! We know you love GoPro as much as we do, but have you ever imagined doing so much more with it but were limited by its current features? In comes i4software, the creators behind FastCamera, to change all that. What’s more, I was recently contacted by Amanda Toney, Managing Partner at Stage32.com with an […]

Check Out the Phase One iQ250

The Phase One IQ250 is here and they’re available at Adorama Rentals! Our kits include: PHASE ONE IQ250 CMOS M or H MOUNT 2 x PHASE ONE BATTERY PHASE ONE TWIN BATTERY CHARGER PHASE ONE TWIN BATTERY CHARGER AC ADAPT PHASE ONE C1PRO-DB CD 2 x PHASE ONE IQ FIREWIRE CABLE PHASE ONE SENSOR CLEANING […]

Color Correction Workflow Overview by Michael Artsis & Adorama Learning Center

Check out this video from Adorama Learning Center by Michael Artsis on color correction. Michael provides a color correction workflow tutorial and discusses proper techniques, ideal tools, and practical examples to enhance any video and tell your story. https://www.youtube.com/watch?v=_kUFhwmVUck   If you’ve never worked with LUTs check out this quick overview: https://www.youtube.com/watch?v=oBjeu-jHbt   Lastly, for those […]

Sony A7s vs A7R: How Do They Compare?

Great News! The new Sony A7S is now in stock and ready for purchase at the Adorama Store. For those of you eager to get your hands on this camera check out this product review by AdoramaPro’s Daniel Norton. If you’re having a hard time deciding between the A7s and the Sony A7R and would […]

#TBT: Camera Owned by Ansel Adams Up For Auction

“You could quite easily argue that Ansel Adams is one of, if not the most, famous American photographer of all time. Which is what makes it so exciting that one of his cameras is now up for auction, giving people a chance to bid on a piece of memorabilia from one of the greatest photographers […]

5 Tips to Improve Your Images This Summer (or Any Season)

We’ve shared many tips with you on this blog but this one is the big one. The one that should be at the top of your list at all times. It has nothing to do with gear, lenses, camera settings or even lighting. Ready? The most important photography tip to improve your images this summer as […]

Upcoming Event: Adorama Pro Day Make the City Your Studio with Sunbounce and Hasselblad

Join Daniel Norton for a a FREE demo day with Hasselblad and Sunbounce as we hit the streets of NYC and show you how to shape the natural light for amazing portraits! Working in natural light can be both rewarding and challenging. See how the tools from Sunbounce allow you to shape the light to your vision […]