Canon 5Ds & 5Ds R Are Now Available at ARC!

The New Canon 5Ds and 5Ds R are currently available at ARC! The 5Ds & 5Ds “R” Camera Kits include: CANON 5DS ( or 5Ds “R”) 50.6 MP DSLR CAMERA (2) x CANON LP-E6N BATTERY CANON LC-E6 CHARGER FOR 5D / 7D TETHER PRO USB3 M TO MCROB 5P RA,15’BK SANDISK / CF CARD / […]

How Slow Should You Go? A Case For Slow Motion

There are various degrees of slow motion and each brings along a set of characteristics that we associate with different types of media. Slow motion can be informative as it reveals what the human eye cannot see, whether it’s slowing down the fluttering of a dragonfly’s wings or understanding natural phenomena like lightning traveling across the […]

Creating the Habit of Backups

Creating a new habit isn’t easy. We all know that. And I’m not talking about major changes (like exercising more, eating better, or working less) but simple things like backing up our projects, especially when working on locations. The “I’ll do it later” or “this is not a good time” will always be there so […]

Breaking the Rules of Cinematic Composition

“You have to learn the rules of the game. And then you have to play better than anyone else.” – Albert Einstein Filmmaking and photography have a lot of rules. Once we learn these rules, we then have the ability to choose to apply or break them. Let’s discuss three traditional cinematic composition “rules” and how to […]

Make Your Movie: Creating a Business Plan for Your Film

With crowd-funding being the go-to source of income for most short and feature films these days, it’s easy to forget how crucial a detailed business plan can be to the success of any film. However, many indie filmmakers are often puzzled as far as where to begin, let alone how to complete, a thoughtfully drafted […]

The Many Advantages of Using the Atomos Shogun External Monitor/Recorder

For the past couple of months I’ve been using an Atomos Shogun. While I had very clear reasons to pick up this device, I’ve found some other very valuable and attractive features that I want to share. Longer recording times The first and most obvious reason was to record 4K and HD for extended periods […]

What’s the Big Deal with Anamorphic Imagery?

Just days after launching a video featuring Panasonic’s new anamorphic feature for the GH4, it had received more than 15,000 views. That’s awesome, but we also received a lot of tweets and emails asking “What’s the big deal with anamorphic?” As we attempted to reply to the messages it was obvious that a better approach […]

Best Gear for Hybrid Assignments

Let’s start with the definition of “Hybrid.” What I mean by this term are productions or assignments where one or two people are required to be the photographer, filmmaker, sound recordist, producer, and even editor. These gigs are becoming increasingly popular. It sounds crazy and these sorts of shoots can be. One of the keys […]

ARCommunity: The Artist Named, Gildo

Born and raised in Astoria, Queens, the artist named Gildo has recently taken his photography full circle when he decided to embark on a new project, re-taking images he took in the ’70s in locations all over the world and comparing the “then” with the “now”. Not surprisingly, his photographs not only evoke feelings of […]