4K for 3K: Blackmagic Does It Again!

Blackmagic Design announced that they will finally start shipping the 4K Production Camera that debuted six months ago. But in what seems to be a Blackmagic tradition the price has been dropped by a thousand dollars!

For those of us who remember Red‘s long forgotten promise of 3K for 3K this is a really special day! Despite their consistently missed ship dates, Blackmagic Design has been shipping really great cameras with disruptive technology at unheard of price points; we now have 4K for 3K.

Here are the key features of the 4K Production Camera:

  • Ultra HD 3840 x 2160 resolution
  • ProRes 422 (HQ)™ recording
  • Super 35 sensor
  • Global shutter
  • EF and ZE compatible lens mount
  • Built-in SSD recorder
  • 5” LCD touchscreen
  • Metadata entry
  • 6G-SDI output for 10-bit HD and Ultra HD

What do you think about Blackmagic Design’s cameras & philosophy? Have you shot these cams? What do you think about the Raw workflow?

If you haven’t yet rented the original 2.5k Cinema Camera or the small but very capable Pocket Camera swing by ARC and see what all the fuss is about!

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>