Chase Jarvis’ Essential Photography and Video Gear

Using the right tool for the right job is paramount on every single job and project. You simply must have the appropriate gear for your specific shooting situation. We’d all love to shoot on the Alexa or any of the great digital cinema cameras available at the moment, but if you’re a “one man band” shooting a […]

More Camera Simulators

As we mentioned in a previous post, Arri created a camera simulator for the Alexa to help renters and potential buyers as well as students and aspiring filmmakers to familiarize themselves with the menu/button layout without needing a camera on hand. That’s all well and good if you’re interested in the Alexa. But what if you […]

World’s First Zeiss Otus Short Film

When we here at ARC first encountered the Zeiss Otus 55mm f/1.4 lens the first reaction was shock at both the size and the price! All of these reservations fell away when we first got to shoot with it. The consensus was a) it’s a perfect, no compromise lens and b) it would make for great […]

The Sony RX10 as a Press Camera

D J Clark, a Beijing-based multimedia journalist, wrote a guest post on NewsShooter officially launching his Facebook based Connected Learning, an  open platform initiative where anyone can follow along and participate in various Exercise Modules. In his post Clark included his recommendations on assembling a relatively inexpensive and simple equipment list for student journalists. For the modern journalist […]

Train Yourself on the Alexa Simulator

As the list of this year’s list of Oscar nominees  will attest, the Alexa really is becoming the go to camera for digital cinema.  Since the Alexa is typically reserved for higher budget productions, it can be difficult to get hands-on time with the camera.  To give budding cinematographers a leg up Arri has released […]

Profoto B1 Demos by AdoramaTV

We here at ARC are very excited about the recent arrival of Profoto‘s amazing new B1 500 Air TTL wireless strobes! We think these new strobes are going to revolutionize workflow for anyone who works events, weddings and even fashion. With no cables to worry about and the ability to adjust power from the air remote […]

4K for 3K: Blackmagic Does It Again!

Blackmagic Design announced that they will finally start shipping the 4K Production Camera that debuted six months ago. But in what seems to be a Blackmagic tradition the price has been dropped by a thousand dollars! For those of us who remember Red‘s long forgotten promise of 3K for 3K this is a really special day! […]

The Zeiss OTUS 55 f/1.4 is IN!

We here at ARC are very excited to announce that the Zeiss Otus 55mm f/1.4 prime lens is finally in and ready to rent! If you have been following the progress of this lens, but could not justify the decidedly hefty price tag, here is the perfect chance to give it a try. Be warned […]

Canon C100 Autofocus Upgrade

We here at ARCblog are very lucky that we get the opportunity to check out all of the newest gear. And by far one of our favorite cameras in recent memory is Canon’s C100. For events, EPK, BTS, documentaries or even as a B-cam for narrative work, the small size, light weight, ergonomics and great […]

Blackmagic Pocket Cinema Camera gets RAW

One of the most anticipated features of one of the most exciting new cameras has finally arrived! Balckmagic Design has finally released Blackmagic Camera Utility 1.5, a firmware update that adds the CinemaDNG RAW recording option to the Blackmagic Pocket Cinema Camera. The new lossless format will work with Davinci as well as Adobe Camera […]