Make Your Movie: Creating a Business Plan for Your Film

With crowd-funding being the go-to source of income for most short and feature films these days, it’s easy to forget how crucial a detailed business plan can be to the success of any film. However, many indie filmmakers are often puzzled as far as where to begin, let alone how to complete, a thoughtfully drafted […]

ARCommunity: The Artist Named, Gildo

Born and raised in Astoria, Queens, the artist named Gildo has recently taken his photography full circle when he decided to embark on a new project, re-taking images he took in the ’70s in locations all over the world and comparing the “then” with the “now”. Not surprisingly, his photographs not only evoke feelings of […]

ARCommunity: Director of Photography, Jon Kline & 551project

As part of our “Get Featured” series with our ARCommunity we spoke with director of photography, Jon Kline, who was executive DP as well as director of photography for a portion of the 551 project. With the help of Flipeleven, 5 bands came together to make 5 music videos in just one weekend. “Everything was donated” […]

Tribeca Talks Master Class: The Producers – Proudly Sponsored by ARC

On Thursday, April 16th, Adorama Rental Company proudly sponsored  the TribecaTalks Master Class: The Producers, a free session inside the SVA Theater featuring indie producers Carly Hugo (Bachelorette), Alex Orlovsky (Blue Valentine), Matt Paker (Beasts of the Southern Wild), and Olivia Wilde (Meadowland). The panel was moderated by Tatiana Seigel of The Hollywood Reporter. Below is a […]

NAB Show Coverage with AdoramaTV and Digital Cinema Society

Every year the NAB Show Convention aims to stimulate our senses by showcasing the latest in filmed entertainment and this year did not disappoint. With amazing announcements like the new GoPro HeroCast, the Blackmagic Micro Studio Camera, the Panasonic DVX200, Cineo MatchBox, and of course, the Arri Alexa Mini. As always there is extensive coverage of everything NAB Show […]

Image Capture with the AF-S Nikkor 24-120mm f/4G ED VR & the Nikon D810

I came home with my bright blue Adorama Rentals case, excited to test out the AS-F Nikkor 24-120mm f/4G ED VR lens and the very recent Nikon D810. As a novice to the DSLR realm (I still shoot film. I know… old school) I was curious to see how user friendly the D810 really was. Though […]

Make Your Movie: The Casting Process

When producing a narrative, whether it’s a short or feature-length film, one of the utmost critical moments in pre-production is going to be the casting process. It can be especially trying if you are an independent filmmaker who doesn’t have the budget to hire a proper casting director. A few years ago a good friend […]

Food Photography Tips: Lighting, Composition & Mood

As in any still-life or product photography, there are essential elements and techniques that will make your food and beverage photography stand out. The first essential element in food photography is Lighting. I believe that lighting is everything when it comes to food photography. The proper lighting set up is key in setting yourself apart […]

5 Questions to Ask Yourself Before Starting Your Photography Business

With the decline in cost for quality camera bodies and equipment, we’ve seen an increase in emerging talent. Unfortunately, there has also been an equal amount of increase in photography related businesses. From portrait and wedding photography to street and documentary photography, it seems there is a new photographer born every day. However, if you really […]

Make Your Movie: The Duplass Brothers Tips on Filmmaking

Above: Mark and Jay Duplass. Photo by Daniel Bergeron The Duplass brothers, Mark and Jay, have had a hell of a year already. They just signed a four-movie deal with Netflix and their show, “Togetherness”, on HBO will see another season. Not to mention they completely rocked at Sundance, screening three films and a TV pilot. […]