Tribeca Talks Master Class: The Producers – Proudly Sponsored by ARC

On Thursday, April 16th, Adorama Rental Company proudly sponsored  the TribecaTalks Master Class: The Producers, a free session inside the SVA Theater featuring indie producers Carly Hugo (Bachelorette), Alex Orlovsky (Blue Valentine), Matt Paker (Beasts of the Southern Wild), and Olivia Wilde (Meadowland). The panel was moderated by Tatiana Seigel of The Hollywood Reporter. Below is a […]

NAB Show Coverage with AdoramaTV and Digital Cinema Society

Every year the NAB Show Convention aims to stimulate our senses by showcasing the latest in filmed entertainment and this year did not disappoint. With amazing announcements like the new GoPro HeroCast, the Blackmagic Micro Studio Camera, the Panasonic DVX200, Cineo MatchBox, and of course, the Arri Alexa Mini. As always there is extensive coverage of everything NAB Show […]

ARCoverage: Digital Cinema Society Talks Indie Film Financing and Distribution

On August 6th we had the pleasure of hosting a Digital Cinema Society panel on the subject of Indie Film Financing and Distribution with speakers such as: Alex Daly who’s company, Vann Alexandra, has successfully fundraised for 14 projects. Roderic David, CEO of Thunder Studios in California as well as a new initiative called Thunder […]

ARCoverage: Pro Day – Filming Narrative Dialogue – What You Missed

Here’s what you missed at Adorama Pro’s Live Pro Day Event on May 8th.  We covered much ground during this event overall, but what I’m going to talk about is the Lighting Setup Daniel Norton used for this shoot; an aspect of filmmaking many overlook and very few fully understand. The actors, Sharina and Andy, arrived promptly […]

ARCoverage: Pro Day – Creating a TV Ad Spot and Print Ad with Sony 4K

On March 20 at Adorama’s Pro Day event Daniel Norton taught us various techniques with regard to using a Sony Z100 4K image capture to simultaneously create a TV Ad Spot as well as how to use that footage to create powerfully dynamic Print Ads.  With the help of  Dedolight and its projection attachment attendees […]

ARCoverage: Shooting In 4K – Is It Right For You? An Evening with David Leitner

On Feb. 20th Adorama Pro and Adorama Rental Company brought you An Evening with David Leitner:  Shooting In 4K:  Is It Right For You? David Leitner is a producer and DP who very informatively gave us a rundown of what 4K is exactly.  “4K is just a number” he said, “all it does really is […]

ARCoverage: Runway Photography Workshop with Launch NYC House Photographer, Udor

In case you missed last week’s workshop brought to you by AdoramaPro.  Here are my notes from the evening’s seminar on how to boost your skills in runway fashion photography with instructors Udor, house photographer for Launch NYC, and Charles Beckwith, executive director of the Fashion Media Center at Manufacture NY. With over 1,000 runway […]

What You Missed at 55 West 17th Fashion Week

These lazer cut acrylic necklaces from @heartandnoble are stunning! — AMP3PR (@AMP3PR) Modu rocked the sporty chic look on the runway tonight. — Amanda B (@ManhattanTwist) Beautiful 1-of-a-kind designs on the runway from @mimiprober — VIVE Katerin (@vivekaterin)

Adorama Pro LIVE with Brian Dunne

If you missed Brian Dunne’s amazing performance earlier this month, here’s a look at the music videos Adorama Pro made using audio equipment from SHURE, professional camera supports from SHAPE, and lighting from Broncolor KOBOLD.     Be sure to check out Brian’s music at