Fall 2015 Mercedes-Benz Fashion Week Schedule Is Here!

Better soak up New York Fashion Week as much as you can this season — because after the fall 2015 shows in February, things definitely won’t be the same. Just last month, we received confirmation that the event is getting kicked out of its Lincoln Center home of four years, due to lease violations. While […]

Rent the Arri Amira at ARC!

Pick Up > Shoot ARRI proudly introduces AMIRA, a versatile documentary-style camera that combines exceptional image quality and affordable CFast 2.0 workflows with an ergonomic design optimized for single-operator use and extended shoulder-mounted operation. Ready to pick up and shoot straight out of the camera bag, AMIRA is hardy enough to take anywhere and features […]

Nikon 35mm f/1.4 G Series Lens

“35mm f/1.4 lenses have been the standard lens of news photographers since Leica’s first LEICA 35mm f/1.4 SUMMILUX of 1960 and Nikon’s first manual-focus 35mm f/1.4, which is still sold today after forty continuous years of sale! This brand-new new Nikon 35mm f/1.4 G AF-S NIKKOR is Nikon’s first update to their 35mm f/1.4 lens […]

ARC Holiday Rental Specials!

We’re celebrating the Holidays with these great Rental Specials! Pick up ANYTIME on Tuesday, Dec 23rd and Return BEFORE 9:30 AM on Monday, Dec 29th OR Pick up ANYTIME on Tuesday, Dec 30th and Return BEFORE 9:30 AM on Monday, Jan 5th And get a SIX (6) DAY rental for the WEEKEND RATE! Place your order today. […]

PDN PhotoPlus 2014 Highlights

If you made it out to the PDN PhotoPlus Expo at the Jacob Javits Convention Center this year, you know there were some pretty amazing new cameras and gear just itching to be played with. Check out these clips featuring some of the expo’s most sought after products brought to you by Adorama Pro. CANON 7D […]

Is Sony the New Nikon? One Pro-Photographer Says, Yes!

In this video, long-time Nikon fan and professional landscape, portrait, travel, and wedding photographer Jason Lanier explains why he sold off his Nikon gear and switched to Sony, beginning with the a6000. Jason purchased a Sony a6000 about four months ago as he anticipated his needs for upcoming shoots in Detroit and Ethiopia. Because theft was […]

Interactive Flow Chart for Beginning Photographers by AdoramaTV

I’m often approached by beginning photographers and filmmakers with questions regarding which direction they should take or how to get into the business of either industry. My advice to them is mostly the same: Focus on developing your skills, Network, but most importantly, Don’t give up. On the first of these, “developing your skills”, there […]

Meet Sergei Lupashin’s Flying Pet Camera

Out of the 2011 Russian federal elections controversy emerged an interesting journalistic tool: the Fotokite. By now you’ve likely seen several amazing images where photographers and photo enthusiasts attach a DSLR or a GoPro to some form of remote controlled flying device. As you can imagine they require a great deal of skill and a steady hand […]

Portrait Retouching Without Photoshop

I came across this video from Fstoppers.com and thought it was definitely something to pass on. For the most part, Photoshop has been and still is the industry standard, but if you’re anything like me and have a tendency to root for the underdog, this video tutorial is for you. In it, Michael Woloszynowicz uses […]