What’s the Big Deal with Anamorphic Imagery?

Just days after launching a video featuring Panasonic’s new anamorphic feature for the GH4, it had received more than 15,000 views. That’s awesome, but we also received a lot of tweets and emails asking “What’s the big deal with anamorphic?” As we attempted to reply to the messages it was obvious that a better approach […]

ARCommunity: Director of Photography, Jon Kline & 551project

As part of our “Get Featured” series with our ARCommunity we spoke with director of photography, Jon Kline, who was executive DP as well as director of photography for a portion of the 551 project. With the help of Flipeleven, 5 bands came together to make 5 music videos in just one weekend. “Everything was donated” […]

On Music: Masterful Uses in Cinema

In cinema, music can be used just as color, like a filter that tints the story (or stories) with different shades and tints. The great director Wong Kar-wai states that “film music must be visual” and adds “when I hear a song that inspires something visual on me, I record it and put it aside, knowing […]

On Color: Its Role in Cinema and Filmmaking

How much do we know about color? Typically it’s what we learned in school: primary and secondary colors, complementary colors, warm and cool tones, etc. But in photography and video, color can do much more than that. We can add an emotional layer to a scene, story, or picture through colors. I’ve always liked the […]

Grip Equipment: Working with Natural Light

An obvious, but somewhat overlooked, difference between using artificial lights vs. harvesting sunlight is that we can’t control the sun. Taking the time to plan the position of our cameras, select the proper lenses, and figure out how to block our talent becomes essential decisions if we are using the sun as our keylight. Timing is […]

Lighting Tips for the Run-and-Gun Interview

An increasingly common corporate assignment is the fast-paced, high-pressure, small-crew gig; a two-camera setup where every detail matters. For many reasons we can’t always scout a location before the shoot. And sometimes the conference room or nice looking lobby we saw changes at the very last minute. We have to work fast with the least amount of […]

The Five C’s of Cinematography

There are many great books on filmmaking. From those interviewing legendary directors about their craft to the ones sharing DIY tips and tricks all the way to the books covering complex technical aspects like grading or movement. I’ll write about my favorite books in a later post, but today I’d like to mention one particular […]

Spotlight: Cineo Matchstix

ARC is excited to now carry the new Cineo Matchstix. Imagine a small, simple, color-accurate light source designed for image capture with the versatility of power and mounting options to go anywhere you need it. Cineo Lighting and Litegear™ have teamed up to develop the Matchstix series of small, versatile Remote Phosphor light sources. Matchstix operate […]

My Absolute Worst Experiences On Set (And What They Taught Me)

I’ve worked on a few sets over the years and, as it tends to happen, you get some wonderfully inspiring as well as absolutely horrible, makes-you-rethink-your-career-choice type of experiences when you’re first starting out in the biz. Not that you’re immune to them as you gain experience and begin to work with more seasoned directors but, for […]

Spotlight: Shadowmaker 6K Flicker Box

ARC’s Lighting Department now carries Magic Gadets’ 6K Shadowmaker Flicker Box. The ultimate in light effects controllers. The 6k Shadowmaker is a flicker dimmer that uses a midi system to control 3x20A circuits. It has presets for TV flicker as well as firelight and continuous lightning. It requires three different lights for the system to operate and […]