Additional Thoughts On Camera Movement

Unlike still photography, filmmaking is a medium defined by motion. Motion is the action within the frame but also of the frame itself. Even a series of well-lit and nicely composed shots can be perceived as a slide show, as opposed to a story in motion, if they remain stagnant. Nowadays we are hard-pressed to […]

Why Camera Movement is (Often) Important

Production Value What’s the point of shooting video if the frame never moves? A sequence of locked off shots is really not all that different from a slide show and does not take advantage of one of the most powerful cinematic tools: Motion. Infusing your work with camera movement can often seem like a daunting […]

Spotlight: Cineo Maverick at DCS Lighting Event with Trisha Maas

Our friends at the Digital Cinema Society presented this informative event with special guest Trisha Maas who shows us the many wonderful features of the new Cineo Maverick. Cineo Maverick™ is the long-awaited portable member the family from Cineo Lighting. This evolutionary fixture provides all of the benefits of Remote Phosphor Technology found in the […]

Exploring the New Arri Amira

Since late August we at ARC have been excited about the new Arri Amira. Some of the questions around this camera has been in comparing it to its predecessor, the Alexa. Here’s what Shift4Ltd had to say about the improvements Arri has made with the new Amira:   I also recommend you check out this […]

9 Cinematography Tips For the Aspiring Filmmaker

If you’re just starting out behind the camera or just always looking to improve your craft, there’s no better way to gather knowledge than by looking to those who have been down that road before you. Cinematographers like Roger Deakins and Darius Khondji and filmmakers like Joel and Ethan Coen are great people to turn […]

Seamless Look of Birdman: How They Did it

Like it, love it or (in a few cases) loathe it, Birdman feels like one of the films that, when we look back years or decades from now, will come to define 2014 at the movies. With some of the best reviews of the year, and one of the best limited releases in recent memory, it […]

An In-Depth Lesson On Composing An Image

The following Blender Guru Tutorial was created with the CG artist in mind, but I think we can all agree that the points made are useful to both photographers and filmmakers alike. What I liked most about the tutorial was that it not only shows you examples of good image composition, it also shows us badly […]

Spotlight: Blue LED Inventors Win Nobel Prize in Physics

This year’s Nobel Laureates are rewarded for having invented a new energy-efficient and environment-friendly light source – the blue light-emitting diode (LED). In the spirit of Alfred Nobel the Prize rewards an invention of greatest benefit to mankind; using blue LEDs, white light can be created in a new way. With the advent of LED […]

Making of a PSA: Interview with the DP Bryant Fisher and Gaffer Jerred Sanusi

Above: Director of Photography, Bryant Fisher (behind camera) on set of Little Leading Ladies. Image courtesy of Adorama Rentals.  Welcome to part 3 of this five-part blog series co-presented by New York Women in Film & Television and Adorama Rentals.  Kelly La Rosa of Adorama Rentals interviews Bryant Fisher and Jerred Sanusi, respectively Director of Photography and Gaffer on the Little Leading Ladies video. […]

5 Lighting Alternatives for the Spontaneous Shooter

As photographers and filmmakers we all appreciate a well planned and organized shoot. As artists, however there are often opportunities we simply can’t pass up for a great capture. When such an opportunity presents itself you just have to take advantage of the artistic energy in the environment and create something. Whether it’s a photograph or […]