How Slow Should You Go? A Case For Slow Motion

There are various degrees of slow motion and each brings along a set of characteristics that we associate with different types of media. Slow motion can be informative as it reveals what the human eye cannot see, whether it’s slowing down the fluttering of a dragonfly’s wings or understanding natural phenomena like lightning traveling across the […]

The Many Advantages of Using the Atomos Shogun External Monitor/Recorder

For the past couple of months I’ve been using an Atomos Shogun. While I had very clear reasons to pick up this device, I’ve found some other very valuable and attractive features that I want to share. Longer recording times The first and most obvious reason was to record 4K and HD for extended periods […]

ARCommunity: Director of Photography, Jon Kline & 551project

As part of our “Get Featured” series with our ARCommunity we spoke with director of photography, Jon Kline, who was executive DP as well as director of photography for a portion of the 551 project. With the help of Flipeleven, 5 bands came together to make 5 music videos in just one weekend. “Everything was donated” […]

NAB Show Coverage with AdoramaTV and Digital Cinema Society

Every year the NAB Show Convention aims to stimulate our senses by showcasing the latest in filmed entertainment and this year did not disappoint. With amazing announcements like the new GoPro HeroCast, the Blackmagic Micro Studio Camera, the Panasonic DVX200, Cineo MatchBox, and of course, the Arri Alexa Mini. As always there is extensive coverage of everything NAB Show […]

Canon C100 MKII Now Available at ARC!

Check out the new addition to our Digital Cinema inventory: The Canon EOS C100 Mark II Canon is pleased to introduce the Canon EOS C100 Mark II Digital Video Camera, the latest non Cinema EOS line edition to the Canon Cinema EOS line of professional Super 35mm 8.3 megapixel CMOS cameras and the second generation version […]

Basic Camera Techniques for Photo-to-Video Shooters

Film, like many other visual arts, is a two-dimensional medium that attempts to trick the viewer into perceiving a three-dimensional space. Decisions like where to put the camera, which lenses to use, and even the aperture used to increase or decrease the depth of field will all have a significant effect on how the viewers perceive a character’s behavior. […]

Sundance Camera Preferences and the Direction of New Cinema

Earlier this month, Indiewire published their “How They Shot That” list where they inform us of all the the cameras used by the 2015 Sundance Filmmakers. The article listed each film under its corresponding camera, but I was curious to see what this information would look like as an easy-to-read chart that compared, visually, what the top choices of […]

Arri Alexa SUP 11.0 Firmware Update

Check out the latest features from the new, highly anticipated, Alexa SUP 11.0. This is the latest firmware upgrade to hit our Arri Alexa fleet. All Alexa bodies in house are currently updated to this firmware and and ready for our customers to test-drive. ALEXA Software Upgrade Packet 11.0 includes: ARRI’s New Debayer Algorithm ADA-5represents a great […]

What’s Up With H.265?

Last year I expected to see stronger developments and widespread implementation of the High Efficiency Video Coding (HEVC), aka H.265. H.265 will likely replace H.264, one of the most common formats for recording, compressing, and distributing high-definition video. Not in small part because it is the codec found on several HDSLR systems such as the Canon EOS 5D Mark III. A big advantage is […]