RED Camera Firmware Update: ARC’s Got It!

Adorama Rentals takes pride in keeping up with the latest firmware updates available from every manufacturer we carry. So we’re proud to inform you that our entire stock of Red Camera Bodies have be updated to the latest firmware V5.2.41. Take a look at some of the changes you’ll find when you pick one of these […]

Tips and Tricks for Hybrid Photographers via Sigma Photo

I recently shot and wrote for a two part blog series with Sigma. For the video/photography portion of the posts, I had to write the scripts, shoot stills and videos, record soundscapes, tweak sound, edit and grade everything. It was literally a one-man crew project. It was a wild experience but an extremely rewarding one. […]

Six Reasons to Dust Off Your Trusty Lightmeter

I was talking with a friend about how some technologies change so quickly and drastically while others seem to survive the rapid pace of “progress”. On the topic of photography, the lightmeter comes to mind. I purchased my first Sekonic lightmeter when I was getting started in photography. Right after school I did a lot […]

From SD to 6K in the Blink of an Eye

Right now there are 2.7 billion active smartphones in the world. An estimated 800 million were added this year alone. By 2020, Ericsson predicts there will be at least 6.1 billion smartphone subscriptions globally. What’s the big deal? Well, this means 38% of the world’s population has the ability to shoot digital video and stills. That […]

In-Depth Product Demo: Get Your Hands On a New AJA CION™ Production Camera – RSVP Today

Join Adorama Pro on Wednesday, February 11th to see the launch of the highly anticipated CION™ from AJA Systems up close and personal. At the free event, an AJA product rep will take attendees through an in-depth product demo with time to get hands-on with the CION™ 4K/UltraHD and 2K/HD production camera. Click the image […]

My Absolute Worst Experiences On Set (And What They Taught Me)

I’ve worked on a few sets over the years and, as it tends to happen, you get some wonderfully inspiring as well as absolutely horrible, makes-you-rethink-your-career-choice type of experiences when you’re first starting out in the biz. Not that you’re immune to them as you gain experience and begin to work with more seasoned directors but, for […]

What’s the Best Way to Distribute 4K?

I don’t think 4K UHD is just another frivolous trend or marketing gimmick to make us spend our hard-earned dollars, only to turn obsolete before the year’s end (3D anyone?). I truly see 4K UHD as a natural transition, or evolutionary step, in screen resolution. In 2015 I expect to see many new models of 4K UHD […]

How Long Until 4K Is Obsolete?

It took the telephone 70 years to reach 50% of American households, electricity took 50 years, TV took 30 years, the Internet took about 10, and DVD technology just seven years. In 2010, when the U.S. population was approximately 310 million people, Facebook reached 250 million users in just five years. It took Apple 24 years to […]

Rent the Arri Amira at ARC!

Pick Up > Shoot ARRI proudly introduces AMIRA, a versatile documentary-style camera that combines exceptional image quality and affordable CFast 2.0 workflows with an ergonomic design optimized for single-operator use and extended shoulder-mounted operation. Ready to pick up and shoot straight out of the camera bag, AMIRA is hardy enough to take anywhere and features […]

The Data Storage Puzzle: How Technology is Headed Towards a Solution

In terms of image capturing devices, today we have access to a wide variety of systems available at a wide variety of prices. Even at the “low end” of the spectrum of technology and price we are able to find surprisingly good gadgets. Considerably, capturing images – be they stills or video – is no longer […]