In cinema, music can be used just as color, like a filter that tints the story (or stories) with different shades and tints. The great director Wong Kar-wai states that “film music must be visual” and adds “when I hear a song that inspires something visual on me, I record it and put it aside, knowing […]
How much do we know about color? Typically it’s what we learned in school: primary and secondary colors, complementary colors, warm and cool tones, etc. But in photography and video, color can do much more than that. We can add an emotional layer to a scene, story, or picture through colors. I’ve always liked the […]
The current state of digital publishing looks like an Italian opera or a Mexican telenovela where everybody simultaneously loves and hates one other. While we know there’s almost always a happy ending, we can’t exactly figure out what the outcome will be. Let’s start with the term multimedia. I have always found this term confusing […]
In the war between art and technology art always wins, but some battles can end in a draw.
In a digital world, pixels are the only constant.
In the process of defending his investment, Digital Bolex cofounder Joe Rubenstein also makes a great case for art.
ARC recently caught up with New York-based cinematographer Timur Civan for a chat about technical standardization in the digital age.
There's no telling what's around the corner, what will change the game, or what will become the new standard.
At NAB 2013, both Sony and Samsung vied for a huge chunk of your living room real estate with the debuts of their 4K home theater displays. But how many Ks are too many?
This editoriARC is written by Iain Marcks, a filmmaker and writer living in New York City. All opinions are his own. Have you heard about the MōVI? It’s a hand-held, gyrostabilized camera rig that allows the operator to capture smooth, Steadicam and Technocrane-like movements in situations where a Steadicam or a Technocrane would otherwise be impossible […]