The Many Advantages of Using the Atomos Shogun External Monitor/Recorder

For the past couple of months I’ve been using an Atomos Shogun. While I had very clear reasons to pick up this device, I’ve found some other very valuable and attractive features that I want to share. Longer recording times The first and most obvious reason was to record 4K and HD for extended periods […]

Best Gear for Hybrid Assignments

Let’s start with the definition of “Hybrid.” What I mean by this term are productions or assignments where one or two people are required to be the photographer, filmmaker, sound recordist, producer, and even editor. These gigs are becoming increasingly popular. It sounds crazy and these sorts of shoots can be. One of the keys […]

Image Capture with the AF-S Nikkor 24-120mm f/4G ED VR & the Nikon D810

I came home with my bright blue Adorama Rentals case, excited to test out the AS-F Nikkor 24-120mm f/4G ED VR lens and the very recent Nikon D810. As a novice to the DSLR realm (I still shoot film. I know… old school) I was curious to see how user friendly the D810 really was. Though […]

Canon C100 MKII Now Available at ARC!

Check out the new addition to our Digital Cinema inventory: The Canon EOS C100 Mark II Canon is pleased to introduce the Canon EOS C100 Mark II Digital Video Camera, the latest non Cinema EOS line edition to the Canon Cinema EOS line of professional Super 35mm 8.3 megapixel CMOS cameras and the second generation version […]

Grip Equipment: Working with Natural Light

An obvious, but somewhat overlooked, difference between using artificial lights vs. harvesting sunlight is that we can’t control the sun. Taking the time to plan the position of our cameras, select the proper lenses, and figure out how to block our talent becomes essential decisions if we are using the sun as our keylight. Timing is […]

Spotlight: The Broncolor Para 88 with Pulso Focusing Rod

Pro photographer, Stan Evans, was kind enough to test out our new Broncolor Para 88 with Pulso Focusing Rod on a recent studio shoot. Evans’ career has taken him deep into some of the most stunning mountain ranges and the most remote locales around the world. He has recorded his experience and professional opinion on […]

Check Out Our April Rental Special!

Don’t miss out this Spring! Take advantage of our April Rental Special! Pick up AFTER 12 PM on Thursday, April 2nd and return BEFORE 9:30 AM on Monday, April 13th and you get 11 DAYS for the price of 2! You can also pick up BEFORE 3 PM on Friday, April 3rd and return BEFORE […]

Basic Camera Techniques for Photo-to-Video Shooters

Film, like many other visual arts, is a two-dimensional medium that attempts to trick the viewer into perceiving a three-dimensional space. Decisions like where to put the camera, which lenses to use, and even the aperture used to increase or decrease the depth of field will all have a significant effect on how the viewers perceive a character’s behavior. […]

Spotlight: Cineo Matchstix

ARC is excited to now carry the new Cineo Matchstix. Imagine a small, simple, color-accurate light source designed for image capture with the versatility of power and mounting options to go anywhere you need it. Cineo Lighting and Litegear™ have teamed up to develop the Matchstix series of small, versatile Remote Phosphor light sources. Matchstix operate […]

Sundance Camera Preferences and the Direction of New Cinema

Earlier this month, Indiewire published their “How They Shot That” list where they inform us of all the the cameras used by the 2015 Sundance Filmmakers. The article listed each film under its corresponding camera, but I was curious to see what this information would look like as an easy-to-read chart that compared, visually, what the top choices of […]