Home Studio Essentials with AdoramaTV

Check out this tutorial series from AdoramaTV!  All about Home Studio Essentials.  A great look at what you can achieve with one flash, one camera, and one model. What happens when you add an umbrella and a soft box to your arsenal of essential photography tools.

Sell Your Used Gear

  Have you Upgraded your gear recently?  Don’t know what to do with those old cameras and lenses collecting dust on the shelf?  Why not sell them to us for cash? Here are 3 Small Steps for Giant Payouts! FAST – Fill out the form below to get started. We will arrange a prepaid UPS insured […]

Leica Celebrates 100th Anniversary

“March was the 100th anniversary of their camera manufacturing, albeit not technically in mass production. Looking to capitalize on the opportunity of their century-long endeavors, though, Leica has auctioned off 100 rare items from throughout its history through the WestLicht Photographica Auction. Among the pieces of the German company’s history auctioned off was the very first […]

Spotlight: Cineo TruColor Foton2

This week’s Spotlight is on the Cineo TruColor Foton2; a remote phosphor, portable par light.  It’s one of Cineo’s first portable lights that pulls a mere 35W and has an output equivalent to 200W tungsten, or 125W HMI.  You can change the beam angle of the light by switching out the various par reflectors included with […]

I Just Got a Panasonic GH4, Now What? Memory Cards!

Below is a reblog from ARC friend, Eduardo Angel, with the inside scoop on where to find the best SD cards for your money. I’ve spent a LOT of time try­ing to fig­ure out what are the best/fastest/cheapest mem­ory cards for my brand new Pana­sonic GH4. UPDATE: The cam­era is cur­rently out of stock at Ado­rama and Ama­zon. I’m expect­ing a sec­ond cam­era […]

Need a Camera in a Pinch? Check Out the Canon XA-25

We’d like to take a moment to explain the benefit of our new camera the Canon XA-25 (#CAXA25K). The biggest benefit of this camera is the ability to record 2 different video formats, MPEG4 and AVCHD/H.264 at 1080/60P. What does this mean? If you’re recording in Mpeg4 it’s a similar codec to that of the C100. […]

Check Out Our New Tiffen Filters

We added some new Tiffen filters in our inventory. Get to know these great new additions yourself!   Tiffen 4×5: 80A – Increases color temperature from 3200-5500 degrees Kelvin  80C - Balances daylight film for use with 3800-5500K lights 80D - increases color temperature from 4100K to 5500K. Primarily used to remove extreme orange or […]

NAB Show 2014 Hightlights with AdoramaTV

As the National Association of Broadcasters (NAB) Show 2014 comes to a close we’d like to share some of the highlights of this year’s conference. ***Retracted***   Next we have the Blackmagic URSA EF and PL which has “answered every [filmmaker's] wishes and dreams” with some amazing new features. Also from Blackmagic is their new Studio […]

Chase Jarvis’ Essential Photography and Video Gear

Using the right tool for the right job is paramount on every single job and project. You simply must have the appropriate gear for your specific shooting situation. We’d all love to shoot on the Alexa or any of the great digital cinema cameras available at the moment, but if you’re a “one man band” shooting a […]

World’s First Zeiss Otus Short Film

When we here at ARC first encountered the Zeiss Otus 55mm f/1.4 lens the first reaction was shock at both the size and the price! All of these reservations fell away when we first got to shoot with it. The consensus was a) it’s a perfect, no compromise lens and b) it would make for great […]