Additional Thoughts On Camera Movement

Unlike still photography, filmmaking is a medium defined by motion. Motion is the action within the frame but also of the frame itself. Even a series of well-lit and nicely composed shots can be perceived as a slide show, as opposed to a story in motion, if they remain stagnant. Nowadays we are hard-pressed to […]

Why Camera Movement is (Often) Important

Production Value What’s the point of shooting video if the frame never moves? A sequence of locked off shots is really not all that different from a slide show and does not take advantage of one of the most powerful cinematic tools: Motion. Infusing your work with camera movement can often seem like a daunting […]

Nikon 35mm f/1.4 G Series Lens

“35mm f/1.4 lenses have been the standard lens of news photographers since Leica’s first LEICA 35mm f/1.4 SUMMILUX of 1960 and Nikon’s first manual-focus 35mm f/1.4, which is still sold today after forty continuous years of sale! This brand-new new Nikon 35mm f/1.4 G AF-S NIKKOR is Nikon’s first update to their 35mm f/1.4 lens […]

Exploring the New Arri Amira

Since late August we at ARC have been excited about the new Arri Amira. Some of the questions around this camera has been in comparing it to its predecessor, the Alexa. Here’s what Shift4Ltd had to say about the improvements Arri has made with the new Amira:   I also recommend you check out this […]

Is Sony the New Nikon? One Pro-Photographer Says, Yes!

In this video, long-time Nikon fan and professional landscape, portrait, travel, and wedding photographer Jason Lanier explains why he sold off his Nikon gear and switched to Sony, beginning with the a6000. Jason purchased a Sony a6000 about four months ago as he anticipated his needs for upcoming shoots in Detroit and Ethiopia. Because theft was […]

How and When to Use a Graduated ND Filter by AdoramaTV

Graduated Neutral Density filters (aka ND grads) are filters that start of darker on one side, then gradually become clear on the opposite side. They are relatively easy to use, however, the key to these awesome inventions is in knowing when to use them. Ken Rockwell has a very detailed and comprehensive post on his blog […]

Making of a PSA: Interview with the DP Bryant Fisher and Gaffer Jerred Sanusi

Above: Director of Photography, Bryant Fisher (behind camera) on set of Little Leading Ladies. Image courtesy of Adorama Rentals.  Welcome to part 3 of this five-part blog series co-presented by New York Women in Film & Television and Adorama Rentals.  Kelly La Rosa of Adorama Rentals interviews Bryant Fisher and Jerred Sanusi, respectively Director of Photography and Gaffer on the Little Leading Ladies video. […]

Photokina 2014 is Over; Check Out This Cool Video Coverage

The 2014 Photokina Show has come and gone but there are tons of videos that let you experience it first hand. Check out this awesome video coverage of one of the biggest photography shows in the world direct from Cologne, Germany.                         Were you […]

Quick Photo Tips: When To Use a Tripod

There are three ways your photo can be blurry: either the focus is wrong, the camera moved, or the subject moved. This article deals with how to avoid camera shake. Most of the time, you can simply hold the camera in your hand. Obviously, this is much quicker, and gives you time to grab a shot of […]

Make Your Movie: You Can’t Buy Talent

I’ve had this discussion more times than I can count. What makes a true filmmaker? Is it professionalism? Talent? Drive? Passion? Creativity? Yes! It is all those things and so much more. I’ve spoken with many filmmakers, photographers, and artists of all mediums and when asked the question “What advice would you give an aspiring […]