Spotlight: Shadowmaker 6K Flicker Box

ARC’s Lighting Department now carries Magic Gadets’ 6K Shadowmaker Flicker Box. The ultimate in light effects controllers. The 6k Shadowmaker is a flicker dimmer that uses a midi system to control 3x20A circuits. It has presets for TV flicker as well as firelight and continuous lightning. It requires three different lights for the system to operate and […]

Traveling with Photography and Video Equipment

I have always been fascinated with how photographers and cinematographers pack their gear. I remember reading the equipment lists of National Geographic photographers when I was younger and wondering how they could crisscross the world with so much stuff. Those times, as you might have noticed, are pretty much over. Nowadays, we need to deal […]

First Impressions & Comparison Reviews of the New Sony A7II

A few first impressions of the New Sony A7II via Planet-Alpha: Build: The A7 II feels much better in the hand than the A7. I am fairly ham-fisted and the A7’s grip was a tad too small for my mitts. The A7 II’s more pronounced grip is a godsend. The A7 II is slightly heavier […]

Additional Thoughts On Camera Movement

Unlike still photography, filmmaking is a medium defined by motion. Motion is the action within the frame but also of the frame itself. Even a series of well-lit and nicely composed shots can be perceived as a slide show, as opposed to a story in motion, if they remain stagnant. Nowadays we are hard-pressed to […]

Why Camera Movement is (Often) Important

Production Value What’s the point of shooting video if the frame never moves? A sequence of locked off shots is really not all that different from a slide show and does not take advantage of one of the most powerful cinematic tools: Motion. Infusing your work with camera movement can often seem like a daunting […]

Nikon 35mm f/1.4 G Series Lens

“35mm f/1.4 lenses have been the standard lens of news photographers since Leica’s first LEICA 35mm f/1.4 SUMMILUX of 1960 and Nikon’s first manual-focus 35mm f/1.4, which is still sold today after forty continuous years of sale! This brand-new new Nikon 35mm f/1.4 G AF-S NIKKOR is Nikon’s first update to their 35mm f/1.4 lens […]

Exploring the New Arri Amira

Since late August we at ARC have been excited about the new Arri Amira. Some of the questions around this camera has been in comparing it to its predecessor, the Alexa. Here’s what Shift4Ltd had to say about the improvements Arri has made with the new Amira:   I also recommend you check out this […]

Is Sony the New Nikon? One Pro-Photographer Says, Yes!

In this video, long-time Nikon fan and professional landscape, portrait, travel, and wedding photographer Jason Lanier explains why he sold off his Nikon gear and switched to Sony, beginning with the a6000. Jason purchased a Sony a6000 about four months ago as he anticipated his needs for upcoming shoots in Detroit and Ethiopia. Because theft was […]

How and When to Use a Graduated ND Filter by AdoramaTV

Graduated Neutral Density filters (aka ND grads) are filters that start of darker on one side, then gradually become clear on the opposite side. They are relatively easy to use, however, the key to these awesome inventions is in knowing when to use them. Ken Rockwell has a very detailed and comprehensive post on his blog […]

Making of a PSA: Interview with the DP Bryant Fisher and Gaffer Jerred Sanusi

Above: Director of Photography, Bryant Fisher (behind camera) on set of Little Leading Ladies. Image courtesy of Adorama Rentals.  Welcome to part 3 of this five-part blog series co-presented by New York Women in Film & Television and Adorama Rentals.  Kelly La Rosa of Adorama Rentals interviews Bryant Fisher and Jerred Sanusi, respectively Director of Photography and Gaffer on the Little Leading Ladies video. […]