Spotlight: The Joker Alpha 1600

New inventory in our Lighting Department: The Joker Alpha 1600  (manufactured by K5600 inc) “At 1600W, the Alpha 1600s output is comparable to that of 6000W of traditional quartz fixture output. The Alpha 1600 uses a composite quartz reflector, which can withstand extreme heat and be placed directly beside the lamp.  This  enables the Alpha 1600 […]

RED Camera Firmware Update: ARC’s Got It!

Adorama Rentals takes pride in keeping up with the latest firmware updates available from every manufacturer we carry. So we’re proud to inform you that our entire stock of Red Camera Bodies have be updated to the latest firmware V5.2.41. Take a look at some of the changes you’ll find when you pick one of these […]

Spotlight: Astra™ 1×1 Bi-Color Litepanels

We now carry the new Astra™ 1×1 Bi-Color Litepanels. They are brighter and better in every way to the old 1x1s. They are cheaper to rent with a lower replacement cost.  You also have the option of adding the DMX panel which allows the head to run even brighter. There are 4 kits available at ARC: […]

Fall 2015 Mercedes-Benz Fashion Week Schedule Is Here!

Better soak up New York Fashion Week as much as you can this season — because after the fall 2015 shows in February, things definitely won’t be the same. Just last month, we received confirmation that the event is getting kicked out of its Lincoln Center home of four years, due to lease violations. While […]

Spotlight: Shadowmaker 6K Flicker Box

ARC’s Lighting Department now carries Magic Gadets’ 6K Shadowmaker Flicker Box. The ultimate in light effects controllers. The 6k Shadowmaker is a flicker dimmer that uses a midi system to control 3x20A circuits. It has presets for TV flicker as well as firelight and continuous lightning. It requires three different lights for the system to operate and […]

Traveling with Photography and Video Equipment

I have always been fascinated with how photographers and cinematographers pack their gear. I remember reading the equipment lists of National Geographic photographers when I was younger and wondering how they could crisscross the world with so much stuff. Those times, as you might have noticed, are pretty much over. Nowadays, we need to deal […]

First Impressions & Comparison Reviews of the New Sony A7II

A few first impressions of the New Sony A7II via Planet-Alpha: Build: The A7 II feels much better in the hand than the A7. I am fairly ham-fisted and the A7’s grip was a tad too small for my mitts. The A7 II’s more pronounced grip is a godsend. The A7 II is slightly heavier […]

Additional Thoughts On Camera Movement

Unlike still photography, filmmaking is a medium defined by motion. Motion is the action within the frame but also of the frame itself. Even a series of well-lit and nicely composed shots can be perceived as a slide show, as opposed to a story in motion, if they remain stagnant. Nowadays we are hard-pressed to […]

Why Camera Movement is (Often) Important

Production Value What’s the point of shooting video if the frame never moves? A sequence of locked off shots is really not all that different from a slide show and does not take advantage of one of the most powerful cinematic tools: Motion. Infusing your work with camera movement can often seem like a daunting […]

Nikon 35mm f/1.4 G Series Lens

“35mm f/1.4 lenses have been the standard lens of news photographers since Leica’s first LEICA 35mm f/1.4 SUMMILUX of 1960 and Nikon’s first manual-focus 35mm f/1.4, which is still sold today after forty continuous years of sale! This brand-new new Nikon 35mm f/1.4 G AF-S NIKKOR is Nikon’s first update to their 35mm f/1.4 lens […]