Introducing the ARC EDU Program

HOW DOES IT WORK? RENT any equipment from Adorama Rental Co. RECEIVE 5% of your rental total as a credit on your Rewards Card. SPEND credit on future rentals or purchases at Adorama store. PROGRAM ELIGIBILITY REQUIREMENTS You must be a U.S.A. based educator or a student at a collegiate-level institution (High School Educators of […]

Rent to Buy

Adorama Rentals would like to encourage our customers to take advantage of our “Rent to Buy” program.   If you rent equipment from us and purchase that same equipment within 30 days at our store downstairs you get 100% of your rental back.  This program offers our customers the unique chance to try equipment before […]

The Zeiss OTUS 55 f/1.4 is IN!

We here at ARC are very excited to announce that the Zeiss Otus 55mm f/1.4 prime lens is finally in and ready to rent! If you have been following the progress of this lens, but could not justify the decidedly hefty price tag, here is the perfect chance to give it a try. Be warned […]

Cinepeds Are Here!

Adorama Rentals is now officially a supplier of the Cineped Tripod System. This kit comes with the Quattro legs and the slider. The slider can fit any Mitchell, 150mm or 100mm tripod head and the system can support a load up to 95lbs, in other words, any camera package we carry. Their website lists the following features: […]

Happy Winter Solstice!

Tomorrow is the longest night of the year.  It marks the return of the sun and the beginning of the end of winter.  We can look forward to shorter nights and longer days ahead.  With only 9 hours 15 minutes and 15 seconds of daylight tomorrow, why not make the most of the longest night […]

Canon C100 Autofocus Upgrade

We here at ARCblog are very lucky that we get the opportunity to check out all of the newest gear. And by far one of our favorite cameras in recent memory is Canon’s C100. For events, EPK, BTS, documentaries or even as a B-cam for narrative work, the small size, light weight, ergonomics and great […]

Blackmagic Pocket Cinema Camera gets RAW

One of the most anticipated features of one of the most exciting new cameras has finally arrived! Balckmagic Design has finally released Blackmagic Camera Utility 1.5, a firmware update that adds the CinemaDNG RAW recording option to the Blackmagic Pocket Cinema Camera. The new lossless format will work with Davinci as well as Adobe Camera […]

The Best Camera For You: Sony F55 vs. Canon C500 part 2

To continue from yesterday’s conversation comparing the Sony F55 to the Canon C500, let’s go into:   Functionality For people who are coming from shooting with the Canon C300 and switching over to the C500 or anyone who has been shooting in HD for a long time and is now getting clients who are requesting […]

The Best Camera For You: Sony F55 vs. Canon C500 part 1

I was able to sit down with Dave G last week and talk about the next two cameras on our list for this series:  the Sony F55 CineAlta and the Canon EOS C500.  We had a lot to talk about so I split this one up into two parts.  To get right into the conversation […]