ON SET: A New Series with AdoramaPro on AdoramaTV

For those of you following Adorama on YouTube and via Eventbrite, you may have noticed a new series of events offered by AdoramaPro called ON SET. Much like their “Pro Days”, ON SET features the latest gear on the market, however with this series you also get hands-on tutorials in a realistic “on set” scenario.  For […]

The Leica M @ the New York Transit Museum

Since its much-anticipated release, we’ve featured the Leica M series many times here at ARC blog. Now here’s a look at why we love this camera so much. I took the Leica M on a little trip to Brooklyn and had a bit of fun with her at the New York Transit Museum. Below are […]

The Bright Tangerine (BT) Viv 3-Stage Swing Away Mattebox

Here’s a look at our new Mattebox line “Bright Tangerine” or “BT”. Viv is a lightweight hybrid with an impressive field of view. Combining adjustable flags with revolutionary filter stages, Viv contains all the features you’ll ever need in a matte box. – See more here. #BTVIV3STAGE:  BT VIV 3-STAGE SWING AWAY MATTEBOX The VIV that we […]

Home Studio Essentials with AdoramaTV

Check out this tutorial series from AdoramaTV!  All about Home Studio Essentials.  A great look at what you can achieve with one flash, one camera, and one model. What happens when you add an umbrella and a soft box to your arsenal of essential photography tools.

Sell Your Used Gear

  Have you Upgraded your gear recently?  Don’t know what to do with those old cameras and lenses collecting dust on the shelf?  Why not sell them to us for cash? Here are 3 Small Steps for Giant Payouts! FAST – Fill out the form below to get started. We will arrange a prepaid UPS insured […]

Leica Celebrates 100th Anniversary

“March was the 100th anniversary of their camera manufacturing, albeit not technically in mass production. Looking to capitalize on the opportunity of their century-long endeavors, though, Leica has auctioned off 100 rare items from throughout its history through the WestLicht Photographica Auction. Among the pieces of the German company’s history auctioned off was the very first […]

Spotlight: Cineo TruColor Foton2

This week’s Spotlight is on the Cineo TruColor Foton2; a remote phosphor, portable par light.  It’s one of Cineo’s first portable lights that pulls a mere 35W and has an output equivalent to 200W tungsten, or 125W HMI.  You can change the beam angle of the light by switching out the various par reflectors included with […]

I Just Got a Panasonic GH4, Now What? Memory Cards!

Below is a reblog from ARC friend, Eduardo Angel, with the inside scoop on where to find the best SD cards for your money. I’ve spent a LOT of time try­ing to fig­ure out what are the best/fastest/cheapest mem­ory cards for my brand new Pana­sonic GH4. UPDATE: The cam­era is cur­rently out of stock at Ado­rama and Ama­zon. I’m expect­ing a sec­ond cam­era […]

Need a Camera in a Pinch? Check Out the Canon XA-25

We’d like to take a moment to explain the benefit of our new camera the Canon XA-25 (#CAXA25K). The biggest benefit of this camera is the ability to record 2 different video formats, MPEG4 and AVCHD/H.264 at 1080/60P. What does this mean? If you’re recording in Mpeg4 it’s a similar codec to that of the C100. […]

Check Out Our New Tiffen Filters

We added some new Tiffen filters in our inventory. Get to know these great new additions yourself!   Tiffen 4×5: 80A – Increases color temperature from 3200-5500 degrees Kelvin  80C - Balances daylight film for use with 3800-5500K lights 80D - increases color temperature from 4100K to 5500K. Primarily used to remove extreme orange or […]