Check Out Our New Tiffen Filters

We added some new Tiffen filters in our inventory. Get to know these great new additions yourself!   Tiffen 4×5: 80A – Increases color temperature from 3200-5500 degrees Kelvin  80C - Balances daylight film for use with 3800-5500K lights 80D - increases color temperature from 4100K to 5500K. Primarily used to remove extreme orange or […]

NAB Show 2014 Hightlights with AdoramaTV

As the National Association of Broadcasters (NAB) Show 2014 comes to a close we’d like to share some of the highlights of this year’s conference. ***Retracted***   Next we have the Blackmagic URSA EF and PL which has “answered every [filmmaker's] wishes and dreams” with some amazing new features. Also from Blackmagic is their new Studio […]

Chase Jarvis’ Essential Photography and Video Gear

Using the right tool for the right job is paramount on every single job and project. You simply must have the appropriate gear for your specific shooting situation. We’d all love to shoot on the Alexa or any of the great digital cinema cameras available at the moment, but if you’re a “one man band” shooting a […]

World’s First Zeiss Otus Short Film

When we here at ARC first encountered the Zeiss Otus 55mm f/1.4 lens the first reaction was shock at both the size and the price! All of these reservations fell away when we first got to shoot with it. The consensus was a) it’s a perfect, no compromise lens and b) it would make for great […]

Profoto B1 Demos by AdoramaTV

We here at ARC are very excited about the recent arrival of Profoto‘s amazing new B1 500 Air TTL wireless strobes! We think these new strobes are going to revolutionize workflow for anyone who works events, weddings and even fashion. With no cables to worry about and the ability to adjust power from the air remote […]

In-depth Comparison: Sony’s PXW-Z100 4K vs PMW-200/300

“In case you haven’t heard, there are 2 new Sony models released to succeed these cameras: the PMW-200 and the PMW-300. These 2 cameras have the same features as their predecessors and more. The largest advantage of the new models is the added recording Codec, now offering 4:2:2 50Mbps recording, up from the 35Mbps of the EX1/3 line. […]

Camera Shootout: Sony RX-1r vs. Fuji X-E1 at The Metropolitan Museum of Art

Recently, I was lucky enough to be accompanied by Jerred Sanusi, ARC’s Director of Operations, for this experiment, where we tested out the Sony R-X1r against the Fuji X-E1.  For our setting we chose the Metropolitan Museum of Art because, A) It’s just an amazing place to visit and B) It was seriously cold that […]

Spotlight: Nila Boxer / Varsa

I’m happy to bring back our Spotlight series, where we feature an item from our Lighting and Grip Department here at ARC.  This week we take a look at the Boxer and Varsa from Nila. The Boxer is as small as a one by one but has the same light output as an 800W Joker. […]

A Camera Assistant’s Guide to Keeping Focus

As film lovers we often overlook the unsung heroes of the film crew and put far too much emphasis on either the starring role or the director of a film.  However, we mustn’t forget the many talents each crew member brings to the set and, in turn, to your film. The First Assistant Camera, or […]

4K for 3K: Blackmagic Does It Again!

Blackmagic Design announced that they will finally start shipping the 4K Production Camera that debuted six months ago. But in what seems to be a Blackmagic tradition the price has been dropped by a thousand dollars! For those of us who remember Red‘s long forgotten promise of 3K for 3K this is a really special day! […]