New Metabones Canon EF to BMPCC Speed Boosters Now Available

Like the name indicates, these Speed Boosters allow you to use EF lenses on the Blackmagic Pocket Cinema Camera. “The Canon EF to BMPCC Speed BoosterTM  adapters [are] designed exclusively for the Blackmagic Pocket Cinema Camera (BMPCC). Note that this new 0.58x Speed Booster will only attach to BMPCC equipped with a Micro-4/3 mount.  They cannot be […]

This Sony A7s Footage Is Amazing

I’ll admit, I used to be one of those film school nuts that thought digital could never live up to film stock. I thought film would always be the way to go because of its “superior” in image quality. Don’t get me wrong, I still like shooting with film every once in a while. But […]

Is a Mirrorless Camera Right For You?

The eternal question, ‘What camera should I buy?’ became more complicated with the fairly recent emergence of a new breed of cameras promising to fill a gap in the market. Previously it was a fairly simple decision – you bought a DSLR if you were most concerned about image quality, operational speed and taking control […]

Rent the Sachtler ACE 75mm Tripod System

The Sachtler ACE 75mm, Sachtler’s lightest weight tripod system is available for rental at ARC. OUR KIT INCLUDES: SACHTLER SYSTEM ACE L MID-LVL SPR MS CF SACHTLER ACE BAG SACHTLER SET MID-LEVEL SPREADER ACE SACHTLER PAN BAR ACE SACHTLER ACE CAMERA QR PLATE SACHTLER ACE 75MM 2-STAGE CF TRIPOD   Its newly “re-developed fluid head makes […]

Choosing the Right Projector For Your Needs

A question we get often here at ARC is on the topic of projectors, “I need a projector, which is the best one?” Although this may seem like a good question to ask, what you should really be inquiring is, “How do I choose the right projector for my specific needs?” To this, there are […]

Check Out the Phase One iQ250

The Phase One IQ250 is here and they’re available at Adorama Rentals! Our kits include: PHASE ONE IQ250 CMOS M or H MOUNT 2 x PHASE ONE BATTERY PHASE ONE TWIN BATTERY CHARGER PHASE ONE TWIN BATTERY CHARGER AC ADAPT PHASE ONE C1PRO-DB CD 2 x PHASE ONE IQ FIREWIRE CABLE PHASE ONE SENSOR CLEANING […]

ON SET: A New Series with AdoramaPro on AdoramaTV

For those of you following Adorama on YouTube and via Eventbrite, you may have noticed a new series of events offered by AdoramaPro called ON SET. Much like their “Pro Days”, ON SET features the latest gear on the market, however with this series you also get hands-on tutorials in a realistic “on set” scenario.  For […]

The Leica M @ the New York Transit Museum

Since its much-anticipated release, we’ve featured the Leica M series many times here at ARC blog. Now here’s a look at why we love this camera so much. I took the Leica M on a little trip to Brooklyn and had a bit of fun with her at the New York Transit Museum. Below are […]

The Bright Tangerine (BT) Viv 3-Stage Swing Away Mattebox

Here’s a look at our new Mattebox line “Bright Tangerine” or “BT”. Viv is a lightweight hybrid with an impressive field of view. Combining adjustable flags with revolutionary filter stages, Viv contains all the features you’ll ever need in a matte box. – See more here. #BTVIV3STAGE:  BT VIV 3-STAGE SWING AWAY MATTEBOX The VIV that we […]

Home Studio Essentials with AdoramaTV

Check out this tutorial series from AdoramaTV!  All about Home Studio Essentials.  A great look at what you can achieve with one flash, one camera, and one model. What happens when you add an umbrella and a soft box to your arsenal of essential photography tools.