Canon 5Ds & 5Ds R Are Now Available at ARC!

The New Canon 5Ds and 5Ds R are currently available at ARC! The 5Ds & 5Ds “R” Camera Kits include: CANON 5DS ( or 5Ds “R”) 50.6 MP DSLR CAMERA (2) x CANON LP-E6N BATTERY CANON LC-E6 CHARGER FOR 5D / 7D TETHER PRO USB3 M TO MCROB 5P RA,15’BK SANDISK / CF CARD / […]

Make Your Movie: Creating a Business Plan for Your Film

With crowd-funding being the go-to source of income for most short and feature films these days, it’s easy to forget how crucial a detailed business plan can be to the success of any film. However, many indie filmmakers are often puzzled as far as where to begin, let alone how to complete, a thoughtfully drafted […]

ARCommunity: The Artist Named, Gildo

Born and raised in Astoria, Queens, the artist named Gildo has recently taken his photography full circle when he decided to embark on a new project, re-taking images he took in the ’70s in locations all over the world and comparing the “then” with the “now”. Not surprisingly, his photographs not only evoke feelings of […]

ARCommunity: Director of Photography, Jon Kline & 551project

As part of our “Get Featured” series with our ARCommunity we spoke with director of photography, Jon Kline, who was executive DP as well as director of photography for a portion of the 551 project. With the help of Flipeleven, 5 bands came together to make 5 music videos in just one weekend. “Everything was donated” […]

Robert Rodriguez Says I’m Lazy

I’ve been reading the Robert Rodriguez book “Rebel Without a Crew” and I am feeling both excited and depressed. The guy grew up with many siblings (10 if I remember correctly). His father, a salesman, bought a video camera to enhance his business. Robert started shooting his family and everything else within a 12” radius, […]

Tribeca Talks Master Class: The Producers – Proudly Sponsored by ARC

On Thursday, April 16th, Adorama Rental Company proudly sponsored  the TribecaTalks Master Class: The Producers, a free session inside the SVA Theater featuring indie producers Carly Hugo (Bachelorette), Alex Orlovsky (Blue Valentine), Matt Paker (Beasts of the Southern Wild), and Olivia Wilde (Meadowland). The panel was moderated by Tatiana Seigel of The Hollywood Reporter. Below is a […]

NAB Show Coverage with AdoramaTV and Digital Cinema Society

Every year the NAB Show Convention aims to stimulate our senses by showcasing the latest in filmed entertainment and this year did not disappoint. With amazing announcements like the new GoPro HeroCast, the Blackmagic Micro Studio Camera, the Panasonic DVX200, Cineo MatchBox, and of course, the Arri Alexa Mini. As always there is extensive coverage of everything NAB Show […]

Image Capture with the AF-S Nikkor 24-120mm f/4G ED VR & the Nikon D810

I came home with my bright blue Adorama Rentals case, excited to test out the AS-F Nikkor 24-120mm f/4G ED VR lens and the very recent Nikon D810. As a novice to the DSLR realm (I still shoot film. I know… old school) I was curious to see how user friendly the D810 really was. Though […]

Canon C100 MKII Now Available at ARC!

Check out the new addition to our Digital Cinema inventory: The Canon EOS C100 Mark II Canon is pleased to introduce the Canon EOS C100 Mark II Digital Video Camera, the latest non Cinema EOS line edition to the Canon Cinema EOS line of professional Super 35mm 8.3 megapixel CMOS cameras and the second generation version […]

Make Your Movie: The Casting Process

When producing a narrative, whether it’s a short or feature-length film, one of the utmost critical moments in pre-production is going to be the casting process. It can be especially trying if you are an independent filmmaker who doesn’t have the budget to hire a proper casting director. A few years ago a good friend […]