Spotlight: The Broncolor Para 88 with Pulso Focusing Rod

Pro photographer, Stan Evans, was kind enough to test out our new Broncolor Para 88 with Pulso Focusing Rod on a recent studio shoot. Evans’ career has taken him deep into some of the most stunning mountain ranges and the most remote locales around the world. He has recorded his experience and professional opinion on […]

Essential Apps: Location Scouting

Location scouting and technology. I love scouting locations. Not only do we get to see interesting places, which are often inaccessible to most people, but we have priceless opportunities to plan our equipment, lighting, crew, and permit needs. I am probably the only person left in the universe who didn’t know about Sun Seeker until a few […]

Lighting Tips for the Run-and-Gun Interview

An increasingly common corporate assignment is the fast-paced, high-pressure, small-crew gig; a two-camera setup where every detail matters. For many reasons we can’t always scout a location before the shoot. And sometimes the conference room or nice looking lobby we saw changes at the very last minute. We have to work fast with the least amount of […]

When Auto ISO is Not a Bad Word

Many current cameras allow for Auto ISO to be used in all shooting modes, including Manual mode. Most pros would immediately think “Why would I EVER use Auto ISO? I always want full control!” And yes, I confess I used to think the same way, but I have found more than a few situations where […]

Basic Camera Techniques for Photo-to-Video Shooters

Film, like many other visual arts, is a two-dimensional medium that attempts to trick the viewer into perceiving a three-dimensional space. Decisions like where to put the camera, which lenses to use, and even the aperture used to increase or decrease the depth of field will all have a significant effect on how the viewers perceive a character’s behavior. […]

Pro Tip: Use “Search Bins” Option in Adobe Premiere

Adobe has brought significant improvements to Premiere Pro over the past couple of years, and the latest versions offer really interesting and useful features. Some of them include: Open multiple projects without importing all the assets Cineform, Phantom CINE, Canon RAW, AJA RAW, 4/5/6K+ native support GPU boost for unleashing of more codecs in real-time playback […]

Spotlight: Cineo Matchstix

ARC is excited to now carry the new Cineo Matchstix. Imagine a small, simple, color-accurate light source designed for image capture with the versatility of power and mounting options to go anywhere you need it. Cineo Lighting and Litegear™ have teamed up to develop the Matchstix series of small, versatile Remote Phosphor light sources. Matchstix operate […]

Sundance Camera Preferences and the Direction of New Cinema

Earlier this month, Indiewire published their “How They Shot That” list where they inform us of all the the cameras used by the 2015 Sundance Filmmakers. The article listed each film under its corresponding camera, but I was curious to see what this information would look like as an easy-to-read chart that compared, visually, what the top choices of […]