Grip Equipment: Working with Natural Light

An obvious, but somewhat overlooked, difference between using artificial lights vs. harvesting sunlight is that we can’t control the sun. Taking the time to plan the position of our cameras, select the proper lenses, and figure out how to block our talent becomes essential decisions if we are using the sun as our keylight. Timing is […]

Spotlight: The Broncolor Para 88 with Pulso Focusing Rod

Pro photographer, Stan Evans, was kind enough to test out our new Broncolor Para 88 with Pulso Focusing Rod on a recent studio shoot. Evans’ career has taken him deep into some of the most stunning mountain ranges and the most remote locales around the world. He has recorded his experience and professional opinion on […]

Spotlight: Cineo Matchstix

ARC is excited to now carry the new Cineo Matchstix. Imagine a small, simple, color-accurate light source designed for image capture with the versatility of power and mounting options to go anywhere you need it. Cineo Lighting and Litegear™ have teamed up to develop the Matchstix series of small, versatile Remote Phosphor light sources. Matchstix operate […]

Food Photography Tips: Lighting, Composition & Mood

As in any still-life or product photography, there are essential elements and techniques that will make your food and beverage photography stand out. The first essential element in food photography is Lighting. I believe that lighting is everything when it comes to food photography. The proper lighting set up is key in setting yourself apart […]

Spotlight: The Joker Alpha 1600

New inventory in our Lighting Department: The Joker Alpha 1600  (manufactured by K5600 inc) “At 1600W, the Alpha 1600s output is comparable to that of 6000W of traditional quartz fixture output. The Alpha 1600 uses a composite quartz reflector, which can withstand extreme heat and be placed directly beside the lamp.  This  enables the Alpha 1600 […]

Spotlight: Astra™ 1×1 Bi-Color Litepanels

We now carry the new Astra™ 1×1 Bi-Color Litepanels. They are brighter and better in every way to the old 1x1s. They are cheaper to rent with a lower replacement cost.  You also have the option of adding the DMX panel which allows the head to run even brighter. There are 4 kits available at ARC: […]

Spotlight: Shadowmaker 6K Flicker Box

ARC’s Lighting Department now carries Magic Gadets’ 6K Shadowmaker Flicker Box. The ultimate in light effects controllers. The 6k Shadowmaker is a flicker dimmer that uses a midi system to control 3x20A circuits. It has presets for TV flicker as well as firelight and continuous lightning. It requires three different lights for the system to operate and […]

Spotlight: Cineo Maverick at DCS Lighting Event with Trisha Maas

Our friends at the Digital Cinema Society presented this informative event with special guest Trisha Maas who shows us the many wonderful features of the new Cineo Maverick. Cineo Maverick™ is the long-awaited portable member the family from Cineo Lighting. This evolutionary fixture provides all of the benefits of Remote Phosphor Technology found in the […]

Balancing Flash With Ambient Light: How It’s Done w/ AdoramaTV

Here’s another great tutorial by our friends at AdoramaTV where you can see step by step, how to balance a flash with natural ambient light to create a dramatic shot. Gavin Hoey, then walks you through Photoshop as he takes those already dramatic shot and adds simple effects to turn them into something truly incredible. […]