Tips and Tricks for Hybrid Photographers via Sigma Photo

I recently shot and wrote for a two part blog series with Sigma. For the video/photography portion of the posts, I had to write the scripts, shoot stills and videos, record soundscapes, tweak sound, edit and grade everything. It was literally a one-man crew project. It was a wild experience but an extremely rewarding one. […]

Six Reasons to Dust Off Your Trusty Lightmeter

I was talking with a friend about how some technologies change so quickly and drastically while others seem to survive the rapid pace of “progress”. On the topic of photography, the lightmeter comes to mind. I purchased my first Sekonic lightmeter when I was getting started in photography. Right after school I did a lot […]

6 Snow Day Photo Tips for Better Winter Portraits

With all the snow coming our way, I thought it appropriate to look up some relevant photo tips you can use this winter when taking portraits in the snow. The following are 6 tips from various sources compiled here for your enjoyment and education: 1. EXPOSE PROPERLY Check out this video from Photographer Tony Northrup […]

Fall 2015 Mercedes-Benz Fashion Week Schedule Is Here!

Better soak up New York Fashion Week as much as you can this season — because after the fall 2015 shows in February, things definitely won’t be the same. Just last month, we received confirmation that the event is getting kicked out of its Lincoln Center home of four years, due to lease violations. While […]

Traveling with Photography and Video Equipment

I have always been fascinated with how photographers and cinematographers pack their gear. I remember reading the equipment lists of National Geographic photographers when I was younger and wondering how they could crisscross the world with so much stuff. Those times, as you might have noticed, are pretty much over. Nowadays, we need to deal […]

First Impressions & Comparison Reviews of the New Sony A7II

A few first impressions of the New Sony A7II via Planet-Alpha: Build: The A7 II feels much better in the hand than the A7. I am fairly ham-fisted and the A7’s grip was a tad too small for my mitts. The A7 II’s more pronounced grip is a godsend. The A7 II is slightly heavier […]

7 Photo Exercises to Improve Your Skillset and Kickstart Your Creativity

There are many long-term photo projects that can help you become a better photographer. However, if you are pressed for time, the following are a few quick exercises you can accomplish in a day or two. These exercises are designed not only to enhance your photography skills but they can also help kickstart your creativity as well. 1. […]

Using the 5 Zone System When Editing Your B&W Photographs w/ AdoramaTV

Learn how to use zones of light to convert color photographs to stunning, high contrast, black and white images. In this episode Mark Wallace explains his abbreviated version of Ansel Adam’s Zone System. Mark explains the five zones of exposure and demonstrates how to manipulate them using Lightroom 5. What do you think of this […]

ARCommunity #FF: Harry Martin, Underwater Fashion Photographer

In April of 2013 Harry Martin, a two-time Emmy award winning TV journalist, began an underwater fashion photography project where he photographs fully dressed models, shoes and all… underwater. I was able to speak to him about his amazing project in the following interview.   ARC: Why Underwater Photography? Harry Martin: I’ve always been interested in […]

Nikon 35mm f/1.4 G Series Lens

“35mm f/1.4 lenses have been the standard lens of news photographers since Leica’s first LEICA 35mm f/1.4 SUMMILUX of 1960 and Nikon’s first manual-focus 35mm f/1.4, which is still sold today after forty continuous years of sale! This brand-new new Nikon 35mm f/1.4 G AF-S NIKKOR is Nikon’s first update to their 35mm f/1.4 lens […]