How Slow Should You Go? A Case For Slow Motion

There are various degrees of slow motion and each brings along a set of characteristics that we associate with different types of media. Slow motion can be informative as it reveals what the human eye cannot see, whether it’s slowing down the fluttering of a dragonfly’s wings or understanding natural phenomena like lightning traveling across the […]

Creating the Habit of Backups

Creating a new habit isn’t easy. We all know that. And I’m not talking about major changes (like exercising more, eating better, or working less) but simple things like backing up our projects, especially when working on locations. The “I’ll do it later” or “this is not a good time” will always be there so […]

The Many Advantages of Using the Atomos Shogun External Monitor/Recorder

For the past couple of months I’ve been using an Atomos Shogun. While I had very clear reasons to pick up this device, I’ve found some other very valuable and attractive features that I want to share. Longer recording times The first and most obvious reason was to record 4K and HD for extended periods […]

What’s the Big Deal with Anamorphic Imagery?

Just days after launching a video featuring Panasonic’s new anamorphic feature for the GH4, it had received more than 15,000 views. That’s awesome, but we also received a lot of tweets and emails asking “What’s the big deal with anamorphic?” As we attempted to reply to the messages it was obvious that a better approach […]

Anamorphic Comeback. Panasonic is Not Alone.

Last week at NAB in Las Vegas, Panasonic announced a new firmware update (version 2.2) for the GH4. Perhaps to keep things balanced, there’s one major feature for filmmakers, Anamorphic 4:3 Mode for 3328 x 2496 video, and another significant feature for still photographers, which is 1/16,000 sec shutter speed when using Electronic Shutter. But […]

NAB Show Coverage with AdoramaTV and Digital Cinema Society

Every year the NAB Show Convention aims to stimulate our senses by showcasing the latest in filmed entertainment and this year did not disappoint. With amazing announcements like the new GoPro HeroCast, the Blackmagic Micro Studio Camera, the Panasonic DVX200, Cineo MatchBox, and of course, the Arri Alexa Mini. As always there is extensive coverage of everything NAB Show […]

Pro Tip: Use “Search Bins” Option in Adobe Premiere

Adobe has brought significant improvements to Premiere Pro over the past couple of years, and the latest versions offer really interesting and useful features. Some of them include: Open multiple projects without importing all the assets Cineform, Phantom CINE, Canon RAW, AJA RAW, 4/5/6K+ native support GPU boost for unleashing of more codecs in real-time playback […]

Arri Alexa SUP 11.0 Firmware Update

Check out the latest features from the new, highly anticipated, Alexa SUP 11.0. This is the latest firmware upgrade to hit our Arri Alexa fleet. All Alexa bodies in house are currently updated to this firmware and and ready for our customers to test-drive. ALEXA Software Upgrade Packet 11.0 includes: ARRI’s New Debayer Algorithm ADA-5represents a great […]

What’s Up With H.265?

Last year I expected to see stronger developments and widespread implementation of the High Efficiency Video Coding (HEVC), aka H.265. H.265 will likely replace H.264, one of the most common formats for recording, compressing, and distributing high-definition video. Not in small part because it is the codec found on several HDSLR systems such as the Canon EOS 5D Mark III. A big advantage is […]