RED Camera Firmware Update: ARC’s Got It!

Adorama Rentals takes pride in keeping up with the latest firmware updates available from every manufacturer we carry. So we’re proud to inform you that our entire stock of Red Camera Bodies have be updated to the latest firmware V5.2.41. Take a look at some of the changes you’ll find when you pick one of these […]

From SD to 6K in the Blink of an Eye

Right now there are 2.7 billion active smartphones in the world. An estimated 800 million were added this year alone. By 2020, Ericsson predicts there will be at least 6.1 billion smartphone subscriptions globally. What’s the big deal? Well, this means 38% of the world’s population has the ability to shoot digital video and stills. That […]

RAID Storage for Photographers and Filmmakers Explained

Explaining the meaning of RAID is among the most difficult concepts to describe to my students and clients. It sounds like a military term, at best, and super geeky tech talk that only mechanical engineers understand. RAID stands for Redundant Array of Independent Disks. It is a system of two or more connected hard drives […]

What’s the Best Way to Distribute 4K?

I don’t think 4K UHD is just another frivolous trend or marketing gimmick to make us spend our hard-earned dollars, only to turn obsolete before the year’s end (3D anyone?). I truly see 4K UHD as a natural transition, or evolutionary step, in screen resolution. In 2015 I expect to see many new models of 4K UHD […]

The Current and Very Messy State of Digital Publishing

The current state of digital publishing looks like an Italian opera or a Mexican telenovela where everybody simultaneously loves and hates one other. While we know there’s almost always a happy ending, we can’t exactly figure out what the outcome will be. Let’s start with the term multimedia. I have always found this term confusing […]

How Long Until 4K Is Obsolete?

It took the telephone 70 years to reach 50% of American households, electricity took 50 years, TV took 30 years, the Internet took about 10, and DVD technology just seven years. In 2010, when the U.S. population was approximately 310 million people, Facebook reached 250 million users in just five years. It took Apple 24 years to […]

The Data Storage Puzzle: How Technology is Headed Towards a Solution

In terms of image capturing devices, today we have access to a wide variety of systems available at a wide variety of prices. Even at the “low end” of the spectrum of technology and price we are able to find surprisingly good gadgets. Considerably, capturing images – be they stills or video – is no longer […]

Spotlight: Cineo Maverick at DCS Lighting Event with Trisha Maas

Our friends at the Digital Cinema Society presented this informative event with special guest Trisha Maas who shows us the many wonderful features of the new Cineo Maverick. Cineo Maverick™ is the long-awaited portable member the family from Cineo Lighting. This evolutionary fixture provides all of the benefits of Remote Phosphor Technology found in the […]

Is HDR Photography Still a Thing?

About six years ago I attended an old friend of mine’s gallery showing where I was first introduced to the world of HDR imaging and tone mapping. Only two of his images were done in this manner making them stand out among the rest of the show. Since then I have seen HDR images come and go, […]

Tutorial: How to Capture the Milky Way Using Timelapse

This is a perfect way to learn some new skills for your photography quiver. In it, you will learn how the photographer, Ian Norman, uses a time-lapse sequence to capture the Milky Way. That’s right, this photographer has found a way to capture the entire galaxy. If you’re somebody who likes to grow in your […]