5 Lighting Alternatives for the Spontaneous Shooter

As photographers and filmmakers we all appreciate a well planned and organized shoot. As artists, however there are often opportunities we simply can’t pass up for a great capture. When such an opportunity presents itself you just have to take advantage of the artistic energy in the environment and create something. Whether it’s a photograph or […]

ARCommunity #FF with Featured Photographer, Travis Huggett

Travis Huggett is a New York photographer who works mainly in portraiture and a bit of fashion photography. Travis started out shooting bands for smaller music publications. Out of college he assisted with some great photographers where, he feels, he learned something different from each of them which ultimately led him to discover that he […]

Is a Mirrorless Camera Right For You?

The eternal question, ‘What camera should I buy?’ became more complicated with the fairly recent emergence of a new breed of cameras promising to fill a gap in the market. Previously it was a fairly simple decision – you bought a DSLR if you were most concerned about image quality, operational speed and taking control […]

Upcoming Event: DCS Indie Film Finance & Distribution Panel with the Digital Cinema Society

Join the Digital Cinema Society , Adorama Pro & ARC Rentals on Wednesday, August 6th for a discussion on Indie Film Finance and Distribution. Doors open at 6:30pm, Presentation from 7-9pm.  Refreshments will be served. Space is limited, please RSVP. The business of Show Biz is often a mystery to the Indie Filmmaker.  We aim […]

Rent the Sachtler ACE 75mm Tripod System

The Sachtler ACE 75mm, Sachtler’s lightest weight tripod system is available for rental at ARC. OUR KIT INCLUDES: SACHTLER SYSTEM ACE L MID-LVL SPR MS CF SACHTLER ACE BAG SACHTLER SET MID-LEVEL SPREADER ACE SACHTLER PAN BAR ACE SACHTLER ACE CAMERA QR PLATE SACHTLER ACE 75MM 2-STAGE CF TRIPOD   Its newly “re-developed fluid head makes […]

What’s New in Final Cut Pro X version 10.1.2?

Apple has announced a major upgrade to Final Cut 10. This upgrade includes the new ProRes XQ which allows for 4K and 5K compressions, formerly not allowed in a ProRes option. This is HUGE. Simultaneously, Arri has announced it’s support for the new codec to be included in their next firmware update of the Alexa XTs […]

Choosing the Right Projector For Your Needs

A question we get often here at ARC is on the topic of projectors, “I need a projector, which is the best one?” Although this may seem like a good question to ask, what you should really be inquiring is, “How do I choose the right projector for my specific needs?” To this, there are […]

Prizmia: Essential New App for GoPro Filmmakers

Calling All GoPro Filmmakers! We know you love GoPro as much as we do, but have you ever imagined doing so much more with it but were limited by its current features? In comes i4software, the creators behind FastCamera, to change all that. What’s more, I was recently contacted by Amanda Toney, Managing Partner at Stage32.com with an […]

Check Out the Phase One iQ250

The Phase One IQ250 is here and they’re available at Adorama Rentals! Our kits include: PHASE ONE IQ250 CMOS M or H MOUNT 2 x PHASE ONE BATTERY PHASE ONE TWIN BATTERY CHARGER PHASE ONE TWIN BATTERY CHARGER AC ADAPT PHASE ONE C1PRO-DB CD 2 x PHASE ONE IQ FIREWIRE CABLE PHASE ONE SENSOR CLEANING […]

Color Correction Workflow Overview by Michael Artsis & Adorama Learning Center

Check out this video from Adorama Learning Center by Michael Artsis on color correction. Michael provides a color correction workflow tutorial and discusses proper techniques, ideal tools, and practical examples to enhance any video and tell your story. https://www.youtube.com/watch?v=_kUFhwmVUck   If you’ve never worked with LUTs check out this quick overview: https://www.youtube.com/watch?v=oBjeu-jHbt   Lastly, for those […]