An Argument Against Formulas (Or Why Scott Myers is My New Hero)

With a single blog post, Scott Myers, has become my screenwriting hero. I’ve cringed, for years now, as I’ve watched my fellow writer and filmmaker friends fall prey to book after book of screenwriting and filmmaking propaganda. And while I don’t believe everything these books say is absolute rubbish, I have to agree with Scott when he explains: […]

How and When to Use a Graduated ND Filter by AdoramaTV

Graduated Neutral Density filters (aka ND grads) are filters that start of darker on one side, then gradually become clear on the opposite side. They are relatively easy to use, however, the key to these awesome inventions is in knowing when to use them. Ken Rockwell has a very detailed and comprehensive post on his blog […]

Make Your Movie: Notes On Directing

As a director there are a million things going through your mind while in production. You oversee every aspect of the film, even if you don’t have a hand in making each happen. You should approve every detail along the way. There’s a lot of pressure there. You might even start to doubt yourself. Luckily, there […]

Spotlight: Blue LED Inventors Win Nobel Prize in Physics

This year’s Nobel Laureates are rewarded for having invented a new energy-efficient and environment-friendly light source – the blue light-emitting diode (LED). In the spirit of Alfred Nobel the Prize rewards an invention of greatest benefit to mankind; using blue LEDs, white light can be created in a new way. With the advent of LED […]

Your Online Photography Portfolio: What NOT To Do

Congratulations! You’ve ventured on a fabulous career in the photo industry.  The first thing your clients will want to know is “How good are you? Really.” So, naturally, you direct them to your online photography portfolio. But wait! Are you sure you want to do that? There are many aspects of a portfolio’s design that will actually turn clients […]

World Premiere Gender Equality PSA “Little Leading Ladies”

For the past week NYWIFT and ARC have been sharing behind the scenes, interviews and insights into the “Making of the Little Leading Ladies PSA”. Director and NYWIFT Member Aubrey Smyth was quoted in the first post on her inspiration to make the short: “I have been disappointed reading books about the best directors in […]

Making of a PSA: Interview with the Editor Oscar Luna and Colorist Tim Ziegler

Above: (Left to Right) Director Aubrey Smyth, DP Bryant Fisher, and Colorist Tim Ziegler working on Little Leading Ladies in the editing studio. Photo courtesy of Adorama Rentals. We hope you’ve enjoyed this week-long blog series co-presented by New York Women in Film & Television and Adorama Rentals.  In part one of our fifth installment, […]

Making of a PSA: Interviews with Production & Costume Designer Deborah Zawol Smyth and Makeup Artist Jennifer Snowdon

Above: Taliyah Whitaker as the 1980s talk show host getting last-minute touchups from Makeup Artist Jennifer Snowdon on the set of Little Leading Ladies. Photo courtesy of Amanda Lin Costa/Instagram. This is the fourth installment of a five-part series co-presented by New York Women in Film & Television and Adorama Rentals. NYWIFT member Susan Modaress […]

Making of a PSA: Interview with the DP Bryant Fisher and Gaffer Jerred Sanusi

Above: Director of Photography, Bryant Fisher (behind camera) on set of Little Leading Ladies. Image courtesy of Adorama Rentals.  Welcome to part 3 of this five-part blog series co-presented by New York Women in Film & Television and Adorama Rentals.  Kelly La Rosa of Adorama Rentals interviews Bryant Fisher and Jerred Sanusi, respectively Director of Photography and Gaffer on the Little Leading Ladies video. […]

Making of a PSA: Interview with Casting Director Jessica Daniels

Above: Casting Director Jessica Daniels (right) and her associate Candice Alustiza-Lee (left) at the casting for Little Leading Ladies. Image courtesy of Adorama Rentals. This is the second installment of a five-part series co-presented by New York Women in Film & Television and Adorama Rentals. NYWIFT member Amanda Lin Costa interviews Casting Director Jessica Daniels about her work […]