New Lessons I’ve Learned About Video Production

A while back I wrote about some of the “Lessons I’ve Learned On Set.” Today I’d like to share a few more I’ve learned recently, not only while shooting, but from reading several different books, discussing this topic with colleagues, and receiving feedback from the first article. • If you learn how to shoot like […]

Practical Interview Tips

I’ve been presenting a series of workshops about “Interview Techniques” both from a producer’s perspective (things to consider) as well as from a DP’s perspective (equipment considerations and lighting approaches). Here are some of the essential tips I share during these events. 1. Interview Structure An interview is a conversation that involves three people, not […]

ARCommunity: Director of Photography, Jon Kline & 551project

As part of our “Get Featured” series with our ARCommunity we spoke with director of photography, Jon Kline, who was executive DP as well as director of photography for a portion of the 551 project. With the help of Flipeleven, 5 bands came together to make 5 music videos in just one weekend. “Everything was donated” […]

On Music: Masterful Uses in Cinema

In cinema, music can be used just as color, like a filter that tints the story (or stories) with different shades and tints. The great director Wong Kar-wai states that “film music must be visual” and adds “when I hear a song that inspires something visual on me, I record it and put it aside, knowing […]

On Color: Its Role in Cinema and Filmmaking

How much do we know about color? Typically it’s what we learned in school: primary and secondary colors, complementary colors, warm and cool tones, etc. But in photography and video, color can do much more than that. We can add an emotional layer to a scene, story, or picture through colors. I’ve always liked the […]

Robert Rodriguez Says I’m Lazy

I’ve been reading the Robert Rodriguez book “Rebel Without a Crew” and I am feeling both excited and depressed. The guy grew up with many siblings (10 if I remember correctly). His father, a salesman, bought a video camera to enhance his business. Robert started shooting his family and everything else within a 12” radius, […]

Memorial Day Rental Special: Save Over 60%

Don’t miss out on our Memorial Day Rental Special. Get a 4 day rental for the Weekend Rate! Place your order now and Pick Up AFTER 4PM on Thu May 21st, then Return your rental BEFORE 9AM on Tue May 26th. That’s FOUR full days at the WEEKEND RATE!   Remember: ARC is now open until […]

Tribeca Talks Master Class: The Producers – Proudly Sponsored by ARC

On Thursday, April 16th, Adorama Rental Company proudly sponsored  the TribecaTalks Master Class: The Producers, a free session inside the SVA Theater featuring indie producers Carly Hugo (Bachelorette), Alex Orlovsky (Blue Valentine), Matt Paker (Beasts of the Southern Wild), and Olivia Wilde (Meadowland). The panel was moderated by Tatiana Seigel of The Hollywood Reporter. Below is a […]

Anamorphic Comeback. Panasonic is Not Alone.

Last week at NAB in Las Vegas, Panasonic announced a new firmware update (version 2.2) for the GH4. Perhaps to keep things balanced, there’s one major feature for filmmakers, Anamorphic 4:3 Mode for 3328 x 2496 video, and another significant feature for still photographers, which is 1/16,000 sec shutter speed when using Electronic Shutter. But […]