Upcoming Event: Adorama Pro Day Make the City Your Studio with Sunbounce and Hasselblad

Join Daniel Norton for a a FREE demo day with Hasselblad and Sunbounce as we hit the streets of NYC and show you how to shape the natural light for amazing portraits! Working in natural light can be both rewarding and challenging. See how the tools from Sunbounce allow you to shape the light to your vision […]

ON SET: A New Series with AdoramaPro on AdoramaTV

For those of you following Adorama on YouTube and via Eventbrite, you may have noticed a new series of events offered by AdoramaPro called ON SET. Much like their “Pro Days”, ON SET features the latest gear on the market, however with this series you also get hands-on tutorials in a realistic “on set” scenario.  For […]

Nikon D810 36MP DSLR: First Look with Adorama Learning Center

REBLOG:  Original article by Mason Resnick on the ALC blog If the Nikon D800 was a major revolution in the world of high-end digital photography, the D810 is an important refinement that makes a great camera even better. As highly regarded as the 800 is, somehow Nikon found ways to make it better. Nikon started […]

Major New Updates from Blackmagic Design

Blackmagic Camera Update 1.8 is now available for download free of charge and updates all Blackmagic Design cameras including the Blackmagic Pocket Cinema Camera (BMPCC), the 2.5K Blackmagic Cinema Camera (BCC) and the Blackmagic Production Camera 4K (BPC). This update is based on a completely new code base bringing these cameras’ user interfaces (UI) into line with that of the recently announced Blackmagic URSA. Other features included […]

6 Filmmaking Tips From 2 Prominent Directors

The Girl With The Dragon Tattoo, The Social Network, Fight Club, Se7en. The Wolf of Wall Street, The Departed, Goodfellas, Taxi Driver. The above list of great films came from two very talented and well-respected directors of our time: David Fincher and Martin Scorsese. Now, here’s a chance to learn from these amazing filmmakers.   […]

ARCoverage: On Set Day – Replicating Natural Light Sources

On June 12th as a part of the ON SET series at Adorama Pro, Daniel Norton demonstrated how to replicate natural light sources in a manner that is believable through the camera. He started his demonstration with a lesson on Sunlight. “Sunlight during the day is a hard light which comes from a small source.  […]

The Leica M @ the New York Transit Museum

Since its much-anticipated release, we’ve featured the Leica M series many times here at ARC blog. Now here’s a look at why we love this camera so much. I took the Leica M on a little trip to Brooklyn and had a bit of fun with her at the New York Transit Museum. Below are […]

The Bright Tangerine (BT) Viv 3-Stage Swing Away Mattebox

Here’s a look at our new Mattebox line “Bright Tangerine” or “BT”. Viv is a lightweight hybrid with an impressive field of view. Combining adjustable flags with revolutionary filter stages, Viv contains all the features you’ll ever need in a matte box. – See more here. #BTVIV3STAGE:  BT VIV 3-STAGE SWING AWAY MATTEBOX The VIV that we […]

ARCommunity #FF Interview with Photographer, Matthew Granger

Tell me a little about yourself and what you do. I’m a photographer and photography teacher from Sydney, Australia. I spend about half the year traveling around, teaching workshops in different cities. I specialize in portraiture. I teach off camera flash, studio lighting as well as portraiture and intimate portraiture.  I’ve got a studio in […]

Home Studio Essentials with AdoramaTV

Check out this tutorial series from AdoramaTV!  All about Home Studio Essentials.  A great look at what you can achieve with one flash, one camera, and one model. What happens when you add an umbrella and a soft box to your arsenal of essential photography tools.