Train Yourself on the Alexa Simulator

As the list of this year’s list of Oscar nominees  will attest, the Alexa really is becoming the go to camera for digital cinema.  Since the Alexa is typically reserved for higher budget productions, it can be difficult to get hands-on time with the camera.  To give budding cinematographers a leg up Arri has released […]

Profoto B1 Demos by AdoramaTV

We here at ARC are very excited about the recent arrival of Profoto‘s amazing new B1 500 Air TTL wireless strobes! We think these new strobes are going to revolutionize workflow for anyone who works events, weddings and even fashion. With no cables to worry about and the ability to adjust power from the air remote […]

Upcoming Event: Interview Lighting for Multimedia

Join us for a LIVE multimedia demo day featuring INTERVIEW LIGHTING from LOWEL with the DV Creator Kit and video coverage from the NEW Nikon D4S!  We’ll be recording audio with Zoom recorders.  Learn how to work fast and effectively. What: LIVE DEMOS! Interview Lighting for Multimedia When: Thursday April 10, 90 Minute Demos at […]

In-depth Comparison: Sony’s PXW-Z100 4K vs PMW-200/300

“In case you haven’t heard, there are 2 new Sony models released to succeed these cameras: the PMW-200 and the PMW-300. These 2 cameras have the same features as their predecessors and more. The largest advantage of the new models is the added recording Codec, now offering 4:2:2 50Mbps recording, up from the 35Mbps of the EX1/3 line. […]

ARCommunity: Hungarian Law Prevents Portraits Without Consent

I was walking along a New York City street yesterday with my best friend.  We hadn’t seen each other in years and decided to commemorate the occasion by doing what most social media junkies do today, take a #selfie.  Only problem was we were sitting at the window of a very busy coffee shop and […]

#TBT: A Look at Stanley Kubrick’s Innovative Screenplay Format

Many are familiar with Stanley Kubrick‘s disturbingly shocking films, 2001: A Space Odyssey (1968), The Shining (1980) and Full Metal Jacket (1987) to name a few.  But did you know he was quite the innovator when it came to the screenplay format. We’re all familiar with the conventional screenplay format.  Here’s a page from Kubrick’s […]

Flash Metering Modes Explained

Thought I’d share this very interesting article by Shiv Verma over at- called “Understanding Flash Metering Modes”. “When you use your camera’s metering system, the meter will measure the reflected light from your subject. This is not the case when you use your camera with a flash, either a pop-up or mounted on your camera’s hot […]

The Buzz at SXSW 2014

There was a lot of buzz coming from this year’s SXSW Festival.  With over 130 feature films shown last week it was hard to keep up with all the excitement. So, which were the most talked about?  ”The folks from Way to Blue have invested some time and energy into researching the buzz around the […]

ARCommunity #FF: Alexander (Sandy) Chase, Filmmaker – “Transcendence”

This week’s Featured Filmmaker #FF is Alexander (Sandy) Chase.  Sandy is a very passionate filmmaker.  In the past he has worked as an editor, a writer/producer for science material, and often wears the producer hat when working with his clients.  ”But for the last 2 years I do whatever needs to get done.  A lot […]

#TBT: Pulp Fiction (Tarantino/1994)

What makes a film a “hit”?  For a movie like Quentin Tarantino’s Pulp Fiction the answer is simple. “It was a response to the big studio films of the late 80s [and early 90s], mostly. It had heightened dialogue that both sounded like how people actually talked, but also a crazy version where everyone was […]