RED Camera Firmware Update: ARC’s Got It!

Adorama Rentals takes pride in keeping up with the latest firmware updates available from every manufacturer we carry. So we’re proud to inform you that our entire stock of Red Camera Bodies have be updated to the latest firmware V5.2.41. Take a look at some of the changes you’ll find when you pick one of these […]

Make Your Movie: The Duplass Brothers Tips on Filmmaking

Above: Mark and Jay Duplass. Photo by Daniel Bergeron The Duplass brothers, Mark and Jay, have had a hell of a year already. They just signed a four-movie deal with Netflix and their show, “Togetherness”, on HBO will see another season. Not to mention they completely rocked at Sundance, screening three films and a TV pilot. […]

Spotlight: Astra™ 1×1 Bi-Color Litepanels

We now carry the new Astra™ 1×1 Bi-Color Litepanels. They are brighter and better in every way to the old 1x1s. They are cheaper to rent with a lower replacement cost.  You also have the option of adding the DMX panel which allows the head to run even brighter. There are 4 kits available at ARC: […]

Tips and Tricks for Hybrid Photographers via Sigma Photo

I recently shot and wrote for a two part blog series with Sigma. For the video/photography portion of the posts, I had to write the scripts, shoot stills and videos, record soundscapes, tweak sound, edit and grade everything. It was literally a one-man crew project. It was a wild experience but an extremely rewarding one. […]

Six Reasons to Dust Off Your Trusty Lightmeter

I was talking with a friend about how some technologies change so quickly and drastically while others seem to survive the rapid pace of “progress”. On the topic of photography, the lightmeter comes to mind. I purchased my first Sekonic lightmeter when I was getting started in photography. Right after school I did a lot […]

#TBT: The Godfather (Coppola/1972)

If you’re a filmmaker and you have yet to see Coppola‘s The Godfather, I suggest you drop what you’re doing right this second and find a copy immediately. The Godfather is simply one of those films that (whether you like gangster movies or not) appeals to a variety of movie-goers on several levels, which make […]

From SD to 6K in the Blink of an Eye

Right now there are 2.7 billion active smartphones in the world. An estimated 800 million were added this year alone. By 2020, Ericsson predicts there will be at least 6.1 billion smartphone subscriptions globally. What’s the big deal? Well, this means 38% of the world’s population has the ability to shoot digital video and stills. That […]

In-Depth Product Demo: Get Your Hands On a New AJA CION™ Production Camera – RSVP Today

Join Adorama Pro on Wednesday, February 11th to see the launch of the highly anticipated CION™ from AJA Systems up close and personal. At the free event, an AJA product rep will take attendees through an in-depth product demo with time to get hands-on with the CION™ 4K/UltraHD and 2K/HD production camera. Click the image […]

6 Snow Day Photo Tips for Better Winter Portraits

With all the snow coming our way, I thought it appropriate to look up some relevant photo tips you can use this winter when taking portraits in the snow. The following are 6 tips from various sources compiled here for your enjoyment and education: 1. EXPOSE PROPERLY Check out this video from Photographer Tony Northrup […]

My Absolute Worst Experiences On Set (And What They Taught Me)

I’ve worked on a few sets over the years and, as it tends to happen, you get some wonderfully inspiring as well as absolutely horrible, makes-you-rethink-your-career-choice type of experiences when you’re first starting out in the biz. Not that you’re immune to them as you gain experience and begin to work with more seasoned directors but, for […]