Anamorphic Comeback. Panasonic is Not Alone.

Last week at NAB in Las Vegas, Panasonic announced a new firmware update (version 2.2) for the GH4. Perhaps to keep things balanced, there’s one major feature for filmmakers, Anamorphic 4:3 Mode for 3328 x 2496 video, and another significant feature for still photographers, which is 1/16,000 sec shutter speed when using Electronic Shutter. But […]

NAB Show Coverage with AdoramaTV and Digital Cinema Society

Every year the NAB Show Convention aims to stimulate our senses by showcasing the latest in filmed entertainment and this year did not disappoint. With amazing announcements like the new GoPro HeroCast, the Blackmagic Micro Studio Camera, the Panasonic DVX200, Cineo MatchBox, and of course, the Arri Alexa Mini. As always there is extensive coverage of everything NAB Show […]

Image Capture with the AF-S Nikkor 24-120mm f/4G ED VR & the Nikon D810

I came home with my bright blue Adorama Rentals case, excited to test out the AS-F Nikkor 24-120mm f/4G ED VR lens and the very recent Nikon D810. As a novice to the DSLR realm (I still shoot film. I know… old school) I was curious to see how user friendly the D810 really was. Though […]

Canon C100 MKII Now Available at ARC!

Check out the new addition to our Digital Cinema inventory: The Canon EOS C100 Mark II Canon is pleased to introduce the Canon EOS C100 Mark II Digital Video Camera, the latest non Cinema EOS line edition to the Canon Cinema EOS line of professional Super 35mm 8.3 megapixel CMOS cameras and the second generation version […]

Grip Equipment: Working with Natural Light

An obvious, but somewhat overlooked, difference between using artificial lights vs. harvesting sunlight is that we can’t control the sun. Taking the time to plan the position of our cameras, select the proper lenses, and figure out how to block our talent becomes essential decisions if we are using the sun as our keylight. Timing is […]

ARC is Ready for NAB 2015, Are You?

We will be showcasing the Latest Broadcast and Video Equipment From‪ Canon‬, ‪‎Sony‬, ‪‎Arri‬, ‪Atomos‬, ‪Litepanels‬ and More at the 2015 NAB Show April 13-16th. Visit us at booth C1321 in the Central Hall, for an inside look at the hottest cameras, lenses, tripods, monitors, lighting, and video accessories; Enter Adorama’s NAB 2015 Great Giveaway Sweepstakes […]

Make Your Movie: The Casting Process

When producing a narrative, whether it’s a short or feature-length film, one of the utmost critical moments in pre-production is going to be the casting process. It can be especially trying if you are an independent filmmaker who doesn’t have the budget to hire a proper casting director. A few years ago a good friend […]

Spotlight: The Broncolor Para 88 with Pulso Focusing Rod

Pro photographer, Stan Evans, was kind enough to test out our new Broncolor Para 88 with Pulso Focusing Rod on a recent studio shoot. Evans’ career has taken him deep into some of the most stunning mountain ranges and the most remote locales around the world. He has recorded his experience and professional opinion on […]

Essential Apps: Location Scouting

Location scouting and technology. I love scouting locations. Not only do we get to see interesting places, which are often inaccessible to most people, but we have priceless opportunities to plan our equipment, lighting, crew, and permit needs. I am probably the only person left in the universe who didn’t know about Sun Seeker until a few […]