How Slow Should You Go? A Case For Slow Motion

There are various degrees of slow motion and each brings along a set of characteristics that we associate with different types of media. Slow motion can be informative as it reveals what the human eye cannot see, whether it’s slowing down the fluttering of a dragonfly’s wings or understanding natural phenomena like lightning traveling across the […]

What’s Up With H.265?

Last year I expected to see stronger developments and widespread implementation of the High Efficiency Video Coding (HEVC), aka H.265. H.265 will likely replace H.264, one of the most common formats for recording, compressing, and distributing high-definition video. Not in small part because it is the codec found on several HDSLR systems such as the Canon EOS 5D Mark III. A big advantage is […]

From SD to 6K in the Blink of an Eye

Right now there are 2.7 billion active smartphones in the world. An estimated 800 million were added this year alone. By 2020, Ericsson predicts there will be at least 6.1 billion smartphone subscriptions globally. What’s the big deal? Well, this means 38% of the world’s population has the ability to shoot digital video and stills. That […]

What’s the Best Way to Distribute 4K?

I don’t think 4K UHD is just another frivolous trend or marketing gimmick to make us spend our hard-earned dollars, only to turn obsolete before the year’s end (3D anyone?). I truly see 4K UHD as a natural transition, or evolutionary step, in screen resolution. In 2015 I expect to see many new models of 4K UHD […]

How Long Until 4K Is Obsolete?

It took the telephone 70 years to reach 50% of American households, electricity took 50 years, TV took 30 years, the Internet took about 10, and DVD technology just seven years. In 2010, when the U.S. population was approximately 310 million people, Facebook reached 250 million users in just five years. It took Apple 24 years to […]

Upcoming Event: Adorama Pro and Sony present Capturing 4K on the Shoulder with Sony’s NEX-FS700R and Odyssey 7Q Recorder

Adorama Pro and Sony Present: Capturing 4K on the Shoulder with Sony’s NEX-FS700R and Odyssey 7Q Recorder Veteran cinematographer David Leitner will discuss his recent experiences shooting documentaries with Sony’s NEX-FS700R using an ergonomical rig he built to enable ENG-style hand-holding. He will compare use of Sony’s AXS-R5 RAW Recorder to capture 2K/4K 12-bit RAW […]

Sony A7s vs A7R: How Do They Compare?

Great News! The new Sony A7S is now in stock and ready for purchase at the Adorama Store. For those of you eager to get your hands on this camera check out this product review by AdoramaPro’s Daniel Norton. If you’re having a hard time deciding between the A7s and the Sony A7R and would […]

Free Demo Event: Next Generation Workflow with Panasonic Lumix GH4

Technology consultant, educator and digital storyteller Eduardo Angel explains capturing, editing and presenting 4K video. Thanks to the revolutionary LUMIX GH4 camera from Panasonic, 4K technology is now more accessible than ever before. Find out what you need to transition to 4K workflow and learn about the mirrorless camera revolution in this presentation. Refreshments will […]

I Just Got a Panasonic GH4, Now What? Memory Cards!

Below is a reblog from ARC friend, Eduardo Angel, with the inside scoop on where to find the best SD cards for your money. I’ve spent a LOT of time try­ing to fig­ure out what are the best/fastest/cheapest mem­ory cards for my brand new Pana­sonic GH4. UPDATE: The cam­era is cur­rently out of stock at Ado­rama and Ama­zon. I’m expect­ing a sec­ond cam­era […]

NAB Show 2014 Hightlights with AdoramaTV

As the National Association of Broadcasters (NAB) Show 2014 comes to a close we’d like to share some of the highlights of this year’s conference. ***Retracted***   Next we have the Blackmagic URSA EF and PL which has “answered every [filmmaker’s] wishes and dreams” with some amazing new features. Also from Blackmagic is their new Studio […]