Food Photography Tips: Lighting, Composition & Mood

As in any still-life or product photography, there are essential elements and techniques that will make your food and beverage photography stand out. The first essential element in food photography is Lighting. I believe that lighting is everything when it comes to food photography. The proper lighting set up is key in setting yourself apart […]

Upcoming Event: Adorama Pro and Sony present Capturing 4K on the Shoulder with Sony’s NEX-FS700R and Odyssey 7Q Recorder

Adorama Pro and Sony Present: Capturing 4K on the Shoulder with Sony’s NEX-FS700R and Odyssey 7Q Recorder Veteran cinematographer David Leitner will discuss his recent experiences shooting documentaries with Sony’s NEX-FS700R using an ergonomical rig he built to enable ENG-style hand-holding. He will compare use of Sony’s AXS-R5 RAW Recorder to capture 2K/4K 12-bit RAW […]

Upcoming Event: Adorama Pro Day Make the City Your Studio with Sunbounce and Hasselblad

Join Daniel Norton for a a FREE demo day with Hasselblad and Sunbounce as we hit the streets of NYC and show you how to shape the natural light for amazing portraits! Working in natural light can be both rewarding and challenging. See how the tools from Sunbounce allow you to shape the light to your vision […]

ARCoverage: On Set Day – Replicating Natural Light Sources

On June 12th as a part of the ON SET series at Adorama Pro, Daniel Norton demonstrated how to replicate natural light sources in a manner that is believable through the camera. He started his demonstration with a lesson on Sunlight. “Sunlight during the day is a hard light which comes from a small source.  […]

Upcoming Event: Fashion on the Go with Profoto’s B1

ʺFashion on the Go!ʺ A FREE demo day with Profoto. Learn about the power and portability of the Profoto B1 while watching a live photo shoot, then have the chance to work with a model and the B1 to feel the freedom of battery power. Schedule: 2:00pm Live Demo with the NEW Profoto B1 4:00pm […]

ARCoverage: Pro Day – Filming Narrative Dialogue – What You Missed

Here’s what you missed at Adorama Pro’s Live Pro Day Event on May 8th.  We covered much ground during this event overall, but what I’m going to talk about is the Lighting Setup Daniel Norton used for this shoot; an aspect of filmmaking many overlook and very few fully understand. The actors, Sharina and Andy, arrived promptly […]

Free Demo on Adorama Pro Day: Filming a Narrative Dialogue – May 8th

Stop by on May 8th for a FREE demo on how to LIGHT, SHOOT and RECORD AUDIO for a narrative film. What: LIVE DEMOS! Filming a Narrative DialogueWhen: Thursday May 8th, 90 Minute Demos at 2pm and 4pmWhere: Adorama Pro, 42 West 18th, NYC – Store LevelRSVP: adoramapro_events.eventbrite.com“Filming a Narrative Dialogue” will include how to: […]

Upcoming Event: Interview Lighting for Multimedia

Join us for a LIVE multimedia demo day featuring INTERVIEW LIGHTING from LOWEL with the DV Creator Kit and video coverage from the NEW Nikon D4S!  We’ll be recording audio with Zoom recorders.  Learn how to work fast and effectively. What: LIVE DEMOS! Interview Lighting for Multimedia When: Thursday April 10, 90 Minute Demos at […]

Headshot Demos and Portrait Lighting with Adorama Pro

Adorama Pro Headshot Demos and Portrait Lighting Thursday February 20, 2014 from 2:00 pm to 6:00 pm (EST)  New York, NY Learn how to match the right light for any portrait situation – Actors, Models, CEOs. Join us as we demonstrate Lens Selection + Quantity and Quality of Light can make all the difference in Portraiture. […]