NAB Show Coverage with AdoramaTV and Digital Cinema Society

Every year the NAB Show Convention aims to stimulate our senses by showcasing the latest in filmed entertainment and this year did not disappoint. With amazing announcements like the new GoPro HeroCast, the Blackmagic Micro Studio Camera, the Panasonic DVX200, Cineo MatchBox, and of course, the Arri Alexa Mini. As always there is extensive coverage of everything NAB Show […]

Balancing Flash With Ambient Light: How It’s Done w/ AdoramaTV

Here’s another great tutorial by our friends at AdoramaTV where you can see step by step, how to balance a flash with natural ambient light to create a dramatic shot. Gavin Hoey, then walks you through Photoshop as he takes those already dramatic shot and adds simple effects to turn them into something truly incredible. […]

Interactive Flow Chart for Beginning Photographers by AdoramaTV

I’m often approached by beginning photographers and filmmakers with questions regarding which direction they should take or how to get into the business of either industry. My advice to them is mostly the same: Focus on developing your skills, Network, but most importantly, Don’t give up. On the first of these, “developing your skills”, there […]

How and When to Use a Graduated ND Filter by AdoramaTV

Graduated Neutral Density filters (aka ND grads) are filters that start of darker on one side, then gradually become clear on the opposite side. They are relatively easy to use, however, the key to these awesome inventions is in knowing when to use them. Ken Rockwell has a very detailed and comprehensive post on his blog […]

ON SET: A New Series with AdoramaPro on AdoramaTV

For those of you following Adorama on YouTube and via Eventbrite, you may have noticed a new series of events offered by AdoramaPro called ON SET. Much like their “Pro Days”, ON SET features the latest gear on the market, however with this series you also get hands-on tutorials in a realistic “on set” scenario.  For […]

ARCommunity #FF Interview with Photographer, Matthew Granger

Tell me a little about yourself and what you do. I’m a photographer and photography teacher from Sydney, Australia. I spend about half the year traveling around, teaching workshops in different cities. I specialize in portraiture. I teach off camera flash, studio lighting as well as portraiture and intimate portraiture.  I’ve got a studio in […]

Home Studio Essentials with AdoramaTV

Check out this tutorial series from AdoramaTV!  All about Home Studio Essentials.  A great look at what you can achieve with one flash, one camera, and one model. What happens when you add an umbrella and a soft box to your arsenal of essential photography tools.

Tips for Your Photography Business with Peter Hurley & Adorama TV

A few months back we shared a video from the legendary Peter Hurley showing us how to capture amazing headshots.  He recently joined Tamara Lackey for an interview “in this episode of reDefine Show, where Peter shares some smart insight into building your photography business while offering great tips on better portraits.”     What do you […]

Profoto B1 Demos by AdoramaTV

We here at ARC are very excited about the recent arrival of Profoto‘s amazing new B1 500 Air TTL wireless strobes! We think these new strobes are going to revolutionize workflow for anyone who works events, weddings and even fashion. With no cables to worry about and the ability to adjust power from the air remote […]

A Camera Assistant’s Guide to Keeping Focus

As film lovers we often overlook the unsung heroes of the film crew and put far too much emphasis on either the starring role or the director of a film.  However, we mustn’t forget the many talents each crew member brings to the set and, in turn, to your film. The First Assistant Camera, or […]