Arri Alexa SUP 11.0 Firmware Update

Check out the latest features from the new, highly anticipated, Alexa SUP 11.0. This is the latest firmware upgrade to hit our Arri Alexa fleet. All Alexa bodies in house are currently updated to this firmware and and ready for our customers to test-drive. ALEXA Software Upgrade Packet 11.0 includes: ARRI’s New Debayer Algorithm ADA-5represents a great […]

Exploring the New Arri Amira

Since late August we at ARC have been excited about the new Arri Amira. Some of the questions around this camera has been in comparing it to its predecessor, the Alexa. Here’s what Shift4Ltd had to say about the improvements Arri has made with the new Amira:   I also recommend you check out this […]

Alexa XR/XT World’s First ProRes 4444 XQ Capable Camera

Support for Apple ProRes 4444 XQ in ALEXA XR/XT cameras in Software Update Packet SUP 10 “Working with ProRes has been great for our customers,” says Marc Shipman-Mueller, ARRI’s Product Manager for Camera Systems. “Up until now, the ProRes 4444 330 Mb/s version has been the workhorse of professional filmmakers using the ALEXA. ProRes 4444 […]

The Best Camera For You: Red Epic vs. Arri Alexa

We’re back by popular demand with our “What Camera is Right for You” series.  For this I’ve recruited our very knowledgeable Digital Cinema Tech, Dave G.  who I spoke to (and learned a lot) about two cameras who are in high demand on our shelves here at Adorama Rentals. Just to reiterate and perhaps clear […]

ARC @ NAB: ARRI ALEXA Plus, M & Studio

Miguel Goodbar talks with Stephan Ukas-Bradley of ARRI Digital Cameras about some new concept technologies in development, software updates adding features like additional codec support, and peripherals on the way for the ALEXA family. He discusses the ALEXA Plus, which adds lens metadata tracking and an integrated wireless remote control, the ALEXA M modular camera […]