ARC is Ready for NAB 2015, Are You?

We will be showcasing the Latest Broadcast and Video Equipment From‪ Canon‬, ‪‎Sony‬, ‪‎Arri‬, ‪Atomos‬, ‪Litepanels‬ and More at the 2015 NAB Show April 13-16th. Visit us at booth C1321 in the Central Hall, for an inside look at the hottest cameras, lenses, tripods, monitors, lighting, and video accessories; Enter Adorama’s NAB 2015 Great Giveaway Sweepstakes […]

Check Out Our April Rental Special!

Don’t miss out this Spring! Take advantage of our April Rental Special! Pick up AFTER 12 PM on Thursday, April 2nd and return BEFORE 9:30 AM on Monday, April 13th and you get 11 DAYS for the price of 2! You can also pick up BEFORE 3 PM on Friday, April 3rd and return BEFORE […]

Arri Alexa SUP 11.0 Firmware Update

Check out the latest features from the new, highly anticipated, Alexa SUP 11.0. This is the latest firmware upgrade to hit our Arri Alexa fleet. All Alexa bodies in house are currently updated to this firmware and and ready for our customers to test-drive. ALEXA Software Upgrade Packet 11.0 includes: ARRI’s New Debayer Algorithm ADA-5represents a great […]

Exploring the New Arri Amira

Since late August we at ARC have been excited about the new Arri Amira. Some of the questions around this camera has been in comparing it to its predecessor, the Alexa. Here’s what Shift4Ltd had to say about the improvements Arri has made with the new Amira:   I also recommend you check out this […]

Alexa XR/XT World’s First ProRes 4444 XQ Capable Camera

Support for Apple ProRes 4444 XQ in ALEXA XR/XT cameras in Software Update Packet SUP 10 “Working with ProRes has been great for our customers,” says Marc Shipman-Mueller, ARRI’s Product Manager for Camera Systems. “Up until now, the ProRes 4444 330 Mb/s version has been the workhorse of professional filmmakers using the ALEXA. ProRes 4444 […]

ARCoverage: Pro Day – Filming Narrative Dialogue – What You Missed

Here’s what you missed at Adorama Pro’s Live Pro Day Event on May 8th.  We covered much ground during this event overall, but what I’m going to talk about is the Lighting Setup Daniel Norton used for this shoot; an aspect of filmmaking many overlook and very few fully understand. The actors, Sharina and Andy, arrived promptly […]

Spotlight: Cineo TruColor Foton2

This week’s Spotlight is on the Cineo TruColor Foton2; a remote phosphor, portable par light.  It’s one of Cineo’s first portable lights that pulls a mere 35W and has an output equivalent to 200W tungsten, or 125W HMI.  You can change the beam angle of the light by switching out the various par reflectors included with […]

Train Yourself on the Alexa Simulator

As the list of this year’s list of Oscar nominees  will attest, the Alexa really is becoming the go to camera for digital cinema.  Since the Alexa is typically reserved for higher budget productions, it can be difficult to get hands-on time with the camera.  To give budding cinematographers a leg up Arri has released […]

Spotlight: Arri L7-C LED Light

The Arri L-Series is the first line of LED lights that have a full color spectrum.  The Arri L7-C can go from red all the way to violet.  The controls are very easy to use and allow for two completely different settings with the touch of a button and the use of three different dials. […]