Check Out Our April Rental Special!

Don’t miss out this Spring! Take advantage of our April Rental Special! Pick up AFTER 12 PM on Thursday, April 2nd and return BEFORE 9:30 AM on Monday, April 13th and you get 11 DAYS for the price of 2! You can also pick up BEFORE 3 PM on Friday, April 3rd and return BEFORE […]

4K for 3K: Blackmagic Does It Again!

Blackmagic Design announced that they will finally start shipping the 4K Production Camera that debuted six months ago. But in what seems to be a Blackmagic tradition the price has been dropped by a thousand dollars! For those of us who remember Red‘s long forgotten promise of 3K for 3K this is a really special day! […]

Upcoming Event: Blackmagic 4K Event with acclaimed film producers Josh and Jason Diamond

Join Adorama on Wednesday, February 26th at Adorama’s event space at 55 West 17th Street in Manhattan, along with acclaimed film producers Josh and Jason Diamond who will provide an overview of the new Blackmagic Production Camera 4K, reviewing their work and discussing the process of shooting in 4K. Guests will be given hands-on time […]

What Is ACES?

Last year, the American Society of Cinematographers and the Producer's Guild of America orchestrated a follow up to 2009's Camera Assessment Series with the Image Control Assessment Series. Unlike a shootout where the relative strengths and weaknesses of the selected cameras were pitted against one another, ICAS was an attempt to unify the different camera systems under a single workflow: the Academy Color Encoding System, or ACES.

UPDATED: Blackmagic Cinema Unveils 4K Camera For Under 4K

On the night before the NAB trade show was to open, a photo leaked to the web suggesting the existence of two new Blackmagic Design cameras: a 4K version of the Blackmagic Cinema Camera and a smaller S16 HD “pocket cinema camera”. The 4K Production Camera specs are as follows: Super 35 Sensor, global shutter, Ultra HD […]