Canon C100 Autofocus Upgrade

We here at ARCblog are very lucky that we get the opportunity to check out all of the newest gear. And by far one of our favorite cameras in recent memory is Canon’s C100. For events, EPK, BTS, documentaries or even as a B-cam for narrative work, the small size, light weight, ergonomics and great […]

Spotlight: AdoramaPro Day w/ Chimera and Formatt HiTech

At this month's Demo Day AdoramaPro orchestrated various video and lighting demos to the attending public. Among those showcased were Chimera's new 30" Beauty Dish and Formatt Hitech's ProStop filters.

What Is ACES?

Last year, the American Society of Cinematographers and the Producer's Guild of America orchestrated a follow up to 2009's Camera Assessment Series with the Image Control Assessment Series. Unlike a shootout where the relative strengths and weaknesses of the selected cameras were pitted against one another, ICAS was an attempt to unify the different camera systems under a single workflow: the Academy Color Encoding System, or ACES.

The Cinema EOS Gambit: Report from the Canon/Adorama Presentation

It’s easy to forget how recently film lorded over the Hollywood; how absolute, how unquestionable it’s dominance as the medium of choice. Sure, digital was convenient, and certainly there was that mysterious theoretical crossover point at which image quality could uncannily pass the Turing test of a trained DP’s eye, for film. But there was […]

Canon Digital Cinema Event from Adorama

This coming Tuesday, join Adorama and Canon for an in depth Presentation by Larry Thorpe, Senior Fellow of the Professional Engineering & Solutions Division of Canon USA, Inc., on the Cinema EOS cameras, including the newly announced C500, C100, 1DC, as well as the C300. The presentation will be followed by hands on time on the full Cinema Family products, CINE lenses (Primes […]