ARCoverage: Shooting In 4K – Is It Right For You? An Evening with David Leitner

On Feb. 20th Adorama Pro and Adorama Rental Company brought you An Evening with David Leitner:  Shooting In 4K:  Is It Right For You? David Leitner is a producer and DP who very informatively gave us a rundown of what 4K is exactly.  “4K is just a number” he said, “all it does really is […]

The Best Camera For You: Sony F55 vs. Canon C500 part 2

To continue from yesterday’s conversation comparing the Sony F55 to the Canon C500, let’s go into:   Functionality For people who are coming from shooting with the Canon C300 and switching over to the C500 or anyone who has been shooting in HD for a long time and is now getting clients who are requesting […]

The Best Camera For You: Sony F55 vs. Canon C500 part 1

I was able to sit down with Dave G last week and talk about the next two cameras on our list for this series:  the Sony F55 CineAlta and the Canon EOS C500.  We had a lot to talk about so I split this one up into two parts.  To get right into the conversation […]

The Cinema EOS Gambit: Report from the Canon/Adorama Presentation

It’s easy to forget how recently film lorded over the Hollywood; how absolute, how unquestionable it’s dominance as the medium of choice. Sure, digital was convenient, and certainly there was that mysterious theoretical crossover point at which image quality could uncannily pass the Turing test of a trained DP’s eye, for film. But there was […]

Canon Digital Cinema Event from Adorama

This coming Tuesday, join Adorama and Canon for an in depth Presentation by Larry Thorpe, Senior Fellow of the Professional Engineering & Solutions Division of Canon USA, Inc., on the Cinema EOS cameras, including the newly announced C500, C100, 1DC, as well as the C300. The presentation will be followed by hands on time on the full Cinema Family products, CINE lenses (Primes […]

ARC @ NAB 2012: Canon C500, 1D C & 4K Monitor

  Adorama Rental Co’s Miguel Goodbar meets with Canon’s Chuck Westfall to discuss the new 4K flagship cinema camera, the EOS C500, EOS 1D-C 4K cinema DSLR, new compact cinema zoom lenses and concept 4K display. We find out who these cameras are aimed at, where the 1080p C300 fits in the range, and why […]