Exploring the New Arri Amira

Since late August we at ARC have been excited about the new Arri Amira. Some of the questions around this camera has been in comparing it to its predecessor, the Alexa. Here’s what Shift4Ltd had to say about the improvements Arri has made with the new Amira:   I also recommend you check out this […]

Documentary-Style Photography for the Aspiring Photojournalist

Portrait photography is great, but have you ever wanted to take your studio experience to the next level? Reportage or documentary-style photography is something we are all familiar with. There are many photographers using this style of photography in their work already. It’s also ideal  for magazines and newspapers or when working with businesses. It adds a stylistic quality that […]

9 Cinematography Tips For the Aspiring Filmmaker

If you’re just starting out behind the camera or just always looking to improve your craft, there’s no better way to gather knowledge than by looking to those who have been down that road before you. Cinematographers like Roger Deakins and Darius Khondji and filmmakers like Joel and Ethan Coen are great people to turn […]

ARCommunity #FF: Nancy Musinguzi, Hip-Hop & Documentary Photographer

Nancy M. Musinguzi is a documentary photographer who “seeks truth in trauma, memory, and transformative moments of time to gauge the history of silent people.” She is inspired by the “timetable of a human life” and “unique and powerful stories” to create works such as her series, “A Nomadic Summer” Los Angeles CA, “Disposible Memories: Organic Perspectives on Film” NYC/NJ, and “Million Hoodie March for Trayvon […]

PDN PhotoPlus 2014 Highlights

If you made it out to the PDN PhotoPlus Expo at the Jacob Javits Convention Center this year, you know there were some pretty amazing new cameras and gear just itching to be played with. Check out these clips featuring some of the expo’s most sought after products brought to you by Adorama Pro. CANON 7D […]

How and When to Use a Graduated ND Filter by AdoramaTV

Graduated Neutral Density filters (aka ND grads) are filters that start of darker on one side, then gradually become clear on the opposite side. They are relatively easy to use, however, the key to these awesome inventions is in knowing when to use them. Ken Rockwell has a very detailed and comprehensive post on his blog […]

Making of a PSA: Interview with the DP Bryant Fisher and Gaffer Jerred Sanusi

Above: Director of Photography, Bryant Fisher (behind camera) on set of Little Leading Ladies. Image courtesy of Adorama Rentals.  Welcome to part 3 of this five-part blog series co-presented by New York Women in Film & Television and Adorama Rentals.  Kelly La Rosa of Adorama Rentals interviews Bryant Fisher and Jerred Sanusi, respectively Director of Photography and Gaffer on the Little Leading Ladies video. […]

Is a Mirrorless Camera Right For You?

The eternal question, ‘What camera should I buy?’ became more complicated with the fairly recent emergence of a new breed of cameras promising to fill a gap in the market. Previously it was a fairly simple decision – you bought a DSLR if you were most concerned about image quality, operational speed and taking control […]

Prizmia: Essential New App for GoPro Filmmakers

Calling All GoPro Filmmakers! We know you love GoPro as much as we do, but have you ever imagined doing so much more with it but were limited by its current features? In comes i4software, the creators behind FastCamera, to change all that. What’s more, I was recently contacted by Amanda Toney, Managing Partner at Stage32.com with an […]

5 Tips to Improve Your Images This Summer (or Any Season)

We’ve shared many tips with you on this blog but this one is the big one. The one that should be at the top of your list at all times. It has nothing to do with gear, lenses, camera settings or even lighting. Ready? The most important photography tip to improve your images this summer as […]