Canon C100 MKII Now Available at ARC!

Check out the new addition to our Digital Cinema inventory: The Canon EOS C100 Mark II Canon is pleased to introduce the Canon EOS C100 Mark II Digital Video Camera, the latest non Cinema EOS line edition to the Canon Cinema EOS line of professional Super 35mm 8.3 megapixel CMOS cameras and the second generation version […]

ARC is Ready for NAB 2015, Are You?

We will be showcasing the Latest Broadcast and Video Equipment From‪ Canon‬, ‪‎Sony‬, ‪‎Arri‬, ‪Atomos‬, ‪Litepanels‬ and More at the 2015 NAB Show April 13-16th. Visit us at booth C1321 in the Central Hall, for an inside look at the hottest cameras, lenses, tripods, monitors, lighting, and video accessories; Enter Adorama’s NAB 2015 Great Giveaway Sweepstakes […]

Canon EF 100-400mm f/4.5-5.6L IS II Reviews

One of the most anticipated lenses in the past year, the Canon EF 100-400mm f/4.5-5.6L IS II is already being referred to as “the unicorn” of lenses by photographers everywhere. To find out why, check out these reviews: Bryan Carnathan: Many were referring to 2014 as the “Year of the Lens” and the Canon EF 100-400mm f/4.5-5.6L IS II […]

What’s Up With H.265?

Last year I expected to see stronger developments and widespread implementation of the High Efficiency Video Coding (HEVC), aka H.265. H.265 will likely replace H.264, one of the most common formats for recording, compressing, and distributing high-definition video. Not in small part because it is the codec found on several HDSLR systems such as the Canon EOS 5D Mark III. A big advantage is […]

From SD to 6K in the Blink of an Eye

Right now there are 2.7 billion active smartphones in the world. An estimated 800 million were added this year alone. By 2020, Ericsson predicts there will be at least 6.1 billion smartphone subscriptions globally. What’s the big deal? Well, this means 38% of the world’s population has the ability to shoot digital video and stills. That […]

PDN PhotoPlus 2014 Highlights

If you made it out to the PDN PhotoPlus Expo at the Jacob Javits Convention Center this year, you know there were some pretty amazing new cameras and gear just itching to be played with. Check out these clips featuring some of the expo’s most sought after products brought to you by Adorama Pro. CANON 7D […]

New Metabones Canon EF to BMPCC Speed Boosters Now Available

Like the name indicates, these Speed Boosters allow you to use EF lenses on the Blackmagic Pocket Cinema Camera. “The Canon EF to BMPCC Speed BoosterTM  adapters [are] designed exclusively for the Blackmagic Pocket Cinema Camera (BMPCC). Note that this new 0.58x Speed Booster will only attach to BMPCC equipped with a Micro-4/3 mount.  They cannot be […]

ARCommunity #FF with Featured Photographer, Ted Nghiem

This week’s Featured Photographer is Ted Nghiem, a food and travel photographer and blogger residing in Philadelphia who is working on a photo project he hopes to turn into a book. Ted uses his trusty Canon 5D Mark III to capture the food and culture of Vietnam here in the US. I met with him in […]

Choosing the Right Projector For Your Needs

A question we get often here at ARC is on the topic of projectors, “I need a projector, which is the best one?” Although this may seem like a good question to ask, what you should really be inquiring is, “How do I choose the right projector for my specific needs?” To this, there are […]

ARCommunity #FF Interview with Photographer, Matthew Granger

Tell me a little about yourself and what you do. I’m a photographer and photography teacher from Sydney, Australia. I spend about half the year traveling around, teaching workshops in different cities. I specialize in portraiture. I teach off camera flash, studio lighting as well as portraiture and intimate portraiture.  I’ve got a studio in […]