NAB Show 2014 Hightlights with AdoramaTV

As the National Association of Broadcasters (NAB) Show 2014 comes to a close we’d like to share some of the highlights of this year’s conference. ***Retracted***   Next we have the Blackmagic URSA EF and PL which has “answered every [filmmaker's] wishes and dreams” with some amazing new features. Also from Blackmagic is their new Studio […]

Chase Jarvis’ Essential Photography and Video Gear

Using the right tool for the right job is paramount on every single job and project. You simply must have the appropriate gear for your specific shooting situation. We’d all love to shoot on the Alexa or any of the great digital cinema cameras available at the moment, but if you’re a “one man band” shooting a […]

More Camera Simulators

As we mentioned in a previous post, Arri created a camera simulator for the Alexa to help renters and potential buyers as well as students and aspiring filmmakers to familiarize themselves with the menu/button layout without needing a camera on hand. That’s all well and good if you’re interested in the Alexa. But what if you […]

ARCoverage: Shooting In 4K – Is It Right For You? An Evening with David Leitner

On Feb. 20th Adorama Pro and Adorama Rental Company brought you An Evening with David Leitner:  Shooting In 4K:  Is It Right For You? David Leitner is a producer and DP who very informatively gave us a rundown of what 4K is exactly.  “4K is just a number” he said, “all it does really is […]

Canon C100 Autofocus Upgrade

We here at ARCblog are very lucky that we get the opportunity to check out all of the newest gear. And by far one of our favorite cameras in recent memory is Canon’s C100. For events, EPK, BTS, documentaries or even as a B-cam for narrative work, the small size, light weight, ergonomics and great […]

The Best Camera For You: Sony F55 vs. Canon C500 part 2

To continue from yesterday’s conversation comparing the Sony F55 to the Canon C500, let’s go into:   Functionality For people who are coming from shooting with the Canon C300 and switching over to the C500 or anyone who has been shooting in HD for a long time and is now getting clients who are requesting […]

The Best Camera For You: Sony F55 vs. Canon C500 part 1

I was able to sit down with Dave G last week and talk about the next two cameras on our list for this series:  the Sony F55 CineAlta and the Canon EOS C500.  We had a lot to talk about so I split this one up into two parts.  To get right into the conversation […]

ARCoverage: Canon Events and Updates

In the last couple of weeks Adorama Pro along with Canon have put together some interesting events.  The first of which was the Canon Experience which took place on October 3rd.  The turnout for that event was amazing and those who made it left with smiles on their faces.  It was indeed a great Canon […]

From 4K to Photo: Adorama Pro Event Featuring the Canon EOS-1D C

Adorama will be hosting a FREE event with world-renowned photographer and filmmaker John Huba on Thursday, October 10th at 55 West 17th Street, NYC. Doors open at 430pm, and sessions are scheduled for 5pm, 6pm, and 7pm. Light refreshments will be served. Huba will demonstrate the revolutionary hybrid method of combining photo and video at this […]

Adorama & Canon present: The Canon Experience Oct. 3rd

    What:         FREE CANON Event: Demos, Refreshments and More! Winning Contest Photographs on Display! Presentation of Award Cameras and Prizes! Hands-on LIVE Shooting stations with Canon D-SLRs and wireless flashes, Westcott lighting for video, D-SLR control for smart phones and PowerShot demos Specials on Think Thank products! Exciting Raffle – MORE to win! Canon […]