Upcoming Event: Adorama Pro and Sony present Capturing 4K on the Shoulder with Sony’s NEX-FS700R and Odyssey 7Q Recorder

Adorama Pro and Sony Present: Capturing 4K on the Shoulder with Sony’s NEX-FS700R and Odyssey 7Q Recorder Veteran cinematographer David Leitner will discuss his recent experiences shooting documentaries with Sony’s NEX-FS700R using an ergonomical rig he built to enable ENG-style hand-holding. He will compare use of Sony’s AXS-R5 RAW Recorder to capture 2K/4K 12-bit RAW […]

PAGlink HC-PL94T Time Batteries

  via paguk.com: The new PAGlink HC-PL94T is a high-current replacement for all Anton Bauer Li-Ion batteries.   PAGlink is the first truly digital linking battery system. It offers more power, more functional benefits and more technological advancements than any other battery system.   The smaller and lighter PAGlink Li-Ion battery is compatible with the […]

Check Out the Phase One iQ250

The Phase One IQ250 is here and they’re available at Adorama Rentals! Our kits include: PHASE ONE IQ250 CMOS M or H MOUNT 2 x PHASE ONE BATTERY PHASE ONE TWIN BATTERY CHARGER PHASE ONE TWIN BATTERY CHARGER AC ADAPT PHASE ONE C1PRO-DB CD 2 x PHASE ONE IQ FIREWIRE CABLE PHASE ONE SENSOR CLEANING […]

The Leica M @ the New York Transit Museum

Since its much-anticipated release, we’ve featured the Leica M series many times here at ARC blog. Now here’s a look at why we love this camera so much. I took the Leica M on a little trip to Brooklyn and had a bit of fun with her at the New York Transit Museum. Below are […]

Free Demo Event: Next Generation Workflow with Panasonic Lumix GH4

Technology consultant, educator and digital storyteller Eduardo Angel explains capturing, editing and presenting 4K video. Thanks to the revolutionary LUMIX GH4 camera from Panasonic, 4K technology is now more accessible than ever before. Find out what you need to transition to 4K workflow and learn about the mirrorless camera revolution in this presentation. Refreshments will […]

Happy Winter Solstice!

Tomorrow is the longest night of the year.  It marks the return of the sun and the beginning of the end of winter.  We can look forward to shorter nights and longer days ahead.  With only 9 hours 15 minutes and 15 seconds of daylight tomorrow, why not make the most of the longest night […]

ARC Picks of the Week – Fall Foliage

The leaves are finally changing here in NYC, prompting many to travel north for some amazing Autumn photography.  Here are a few links to help you capture the best images you can.   The Adorama Learning Center featured this article on their blog last year with some great tips from Allen Rokach with Anne Millman:   Autumn […]

The Best Camera For You: Sony F55 vs. Canon C500 part 2

To continue from yesterday’s conversation comparing the Sony F55 to the Canon C500, let’s go into:   Functionality For people who are coming from shooting with the Canon C300 and switching over to the C500 or anyone who has been shooting in HD for a long time and is now getting clients who are requesting […]