PDN PhotoPlus 2014 Highlights

If you made it out to the PDN PhotoPlus Expo at the Jacob Javits Convention Center this year, you know there were some pretty amazing new cameras and gear just itching to be played with. Check out these clips featuring some of the expo’s most sought after products brought to you by Adorama Pro. CANON 7D […]

ARCoverage: On Set Day – Replicating Natural Light Sources

On June 12th as a part of the ON SET series at Adorama Pro, Daniel Norton demonstrated how to replicate natural light sources in a manner that is believable through the camera. He started his demonstration with a lesson on Sunlight. “Sunlight during the day is a hard light which comes from a small source.  […]

Spotlight: Nila Boxer / Varsa

I’m happy to bring back our Spotlight series, where we feature an item from our Lighting and Grip Department here at ARC.  This week we take a look at the Boxer and Varsa from Nila. The Boxer is as small as a one by one but has the same light output as an 800W Joker. […]

Spotlight: AdoramaPro Day w/ Chimera and Formatt HiTech

At this month's Demo Day AdoramaPro orchestrated various video and lighting demos to the attending public. Among those showcased were Chimera's new 30" Beauty Dish and Formatt Hitech's ProStop filters.