What’s the Big Deal with Anamorphic Imagery?

Just days after launching a video featuring Panasonic’s new anamorphic feature for the GH4, it had received more than 15,000 views. That’s awesome, but we also received a lot of tweets and emails asking “What’s the big deal with anamorphic?” As we attempted to reply to the messages it was obvious that a better approach […]

Grip Equipment: Working with Natural Light

An obvious, but somewhat overlooked, difference between using artificial lights vs. harvesting sunlight is that we can’t control the sun. Taking the time to plan the position of our cameras, select the proper lenses, and figure out how to block our talent becomes essential decisions if we are using the sun as our keylight. Timing is […]

Essential Apps: Location Scouting

Location scouting and technology. I love scouting locations. Not only do we get to see interesting places, which are often inaccessible to most people, but we have priceless opportunities to plan our equipment, lighting, crew, and permit needs. I am probably the only person left in the universe who didn’t know about Sun Seeker until a few […]

The Five C’s of Cinematography

There are many great books on filmmaking. From those interviewing legendary directors about their craft to the ones sharing DIY tips and tricks all the way to the books covering complex technical aspects like grading or movement. I’ll write about my favorite books in a later post, but today I’d like to mention one particular […]

Spotlight: The Joker Alpha 1600

New inventory in our Lighting Department: The Joker Alpha 1600  (manufactured by K5600 inc) “At 1600W, the Alpha 1600s output is comparable to that of 6000W of traditional quartz fixture output. The Alpha 1600 uses a composite quartz reflector, which can withstand extreme heat and be placed directly beside the lamp.  This  enables the Alpha 1600 […]

Spotlight: Astra™ 1×1 Bi-Color Litepanels

We now carry the new Astra™ 1×1 Bi-Color Litepanels. They are brighter and better in every way to the old 1x1s. They are cheaper to rent with a lower replacement cost.  You also have the option of adding the DMX panel which allows the head to run even brighter. There are 4 kits available at ARC: […]

Spotlight: Shadowmaker 6K Flicker Box

ARC’s Lighting Department now carries Magic Gadets’ 6K Shadowmaker Flicker Box. The ultimate in light effects controllers. The 6k Shadowmaker is a flicker dimmer that uses a midi system to control 3x20A circuits. It has presets for TV flicker as well as firelight and continuous lightning. It requires three different lights for the system to operate and […]

Additional Thoughts On Camera Movement

Unlike still photography, filmmaking is a medium defined by motion. Motion is the action within the frame but also of the frame itself. Even a series of well-lit and nicely composed shots can be perceived as a slide show, as opposed to a story in motion, if they remain stagnant. Nowadays we are hard-pressed to […]

Why Camera Movement is (Often) Important

Production Value What’s the point of shooting video if the frame never moves? A sequence of locked off shots is really not all that different from a slide show and does not take advantage of one of the most powerful cinematic tools: Motion. Infusing your work with camera movement can often seem like a daunting […]

9 Cinematography Tips For the Aspiring Filmmaker

If you’re just starting out behind the camera or just always looking to improve your craft, there’s no better way to gather knowledge than by looking to those who have been down that road before you. Cinematographers like Roger Deakins and Darius Khondji and filmmakers like Joel and Ethan Coen are great people to turn […]