How Slow Should You Go? A Case For Slow Motion

There are various degrees of slow motion and each brings along a set of characteristics that we associate with different types of media. Slow motion can be informative as it reveals what the human eye cannot see, whether it’s slowing down the fluttering of a dragonfly’s wings or understanding natural phenomena like lightning traveling across the […]

The Many Advantages of Using the Atomos Shogun External Monitor/Recorder

For the past couple of months I’ve been using an Atomos Shogun. While I had very clear reasons to pick up this device, I’ve found some other very valuable and attractive features that I want to share. Longer recording times The first and most obvious reason was to record 4K and HD for extended periods […]

NAB Show Coverage with AdoramaTV and Digital Cinema Society

Every year the NAB Show Convention aims to stimulate our senses by showcasing the latest in filmed entertainment and this year did not disappoint. With amazing announcements like the new GoPro HeroCast, the Blackmagic Micro Studio Camera, the Panasonic DVX200, Cineo MatchBox, and of course, the Arri Alexa Mini. As always there is extensive coverage of everything NAB Show […]

Canon C100 MKII Now Available at ARC!

Check out the new addition to our Digital Cinema inventory: The Canon EOS C100 Mark II Canon is pleased to introduce the Canon EOS C100 Mark II Digital Video Camera, the latest non Cinema EOS line edition to the Canon Cinema EOS line of professional Super 35mm 8.3 megapixel CMOS cameras and the second generation version […]

ARC is Ready for NAB 2015, Are You?

We will be showcasing the Latest Broadcast and Video Equipment From‪ Canon‬, ‪‎Sony‬, ‪‎Arri‬, ‪Atomos‬, ‪Litepanels‬ and More at the 2015 NAB Show April 13-16th. Visit us at booth C1321 in the Central Hall, for an inside look at the hottest cameras, lenses, tripods, monitors, lighting, and video accessories; Enter Adorama’s NAB 2015 Great Giveaway Sweepstakes […]

Check Out Our April Rental Special!

Don’t miss out this Spring! Take advantage of our April Rental Special! Pick up AFTER 12 PM on Thursday, April 2nd and return BEFORE 9:30 AM on Monday, April 13th and you get 11 DAYS for the price of 2! You can also pick up BEFORE 3 PM on Friday, April 3rd and return BEFORE […]

Basic Camera Techniques for Photo-to-Video Shooters

Film, like many other visual arts, is a two-dimensional medium that attempts to trick the viewer into perceiving a three-dimensional space. Decisions like where to put the camera, which lenses to use, and even the aperture used to increase or decrease the depth of field will all have a significant effect on how the viewers perceive a character’s behavior. […]

The Five C’s of Cinematography

There are many great books on filmmaking. From those interviewing legendary directors about their craft to the ones sharing DIY tips and tricks all the way to the books covering complex technical aspects like grading or movement. I’ll write about my favorite books in a later post, but today I’d like to mention one particular […]

Sundance Camera Preferences and the Direction of New Cinema

Earlier this month, Indiewire published their “How They Shot That” list where they inform us of all the the cameras used by the 2015 Sundance Filmmakers. The article listed each film under its corresponding camera, but I was curious to see what this information would look like as an easy-to-read chart that compared, visually, what the top choices of […]

Arri Alexa SUP 11.0 Firmware Update

Check out the latest features from the new, highly anticipated, Alexa SUP 11.0. This is the latest firmware upgrade to hit our Arri Alexa fleet. All Alexa bodies in house are currently updated to this firmware and and ready for our customers to test-drive. ALEXA Software Upgrade Packet 11.0 includes: ARRI’s New Debayer Algorithm ADA-5represents a great […]