What’s Up With H.265?

Last year I expected to see stronger developments and widespread implementation of the High Efficiency Video Coding (HEVC), aka H.265. H.265 will likely replace H.264, one of the most common formats for recording, compressing, and distributing high-definition video. Not in small part because it is the codec found on several HDSLR systems such as the Canon EOS 5D Mark III. A big advantage is […]

RED Camera Firmware Update: ARC’s Got It!

Adorama Rentals takes pride in keeping up with the latest firmware updates available from every manufacturer we carry. So we’re proud to inform you that our entire stock of Red Camera Bodies have be updated to the latest firmware V5.2.41. Take a look at some of the changes you’ll find when you pick one of these […]

Six Reasons to Dust Off Your Trusty Lightmeter

I was talking with a friend about how some technologies change so quickly and drastically while others seem to survive the rapid pace of “progress”. On the topic of photography, the lightmeter comes to mind. I purchased my first Sekonic lightmeter when I was getting started in photography. Right after school I did a lot […]

From SD to 6K in the Blink of an Eye

Right now there are 2.7 billion active smartphones in the world. An estimated 800 million were added this year alone. By 2020, Ericsson predicts there will be at least 6.1 billion smartphone subscriptions globally. What’s the big deal? Well, this means 38% of the world’s population has the ability to shoot digital video and stills. That […]

In-Depth Product Demo: Get Your Hands On a New AJA CION™ Production Camera – RSVP Today

Join Adorama Pro on Wednesday, February 11th to see the launch of the highly anticipated CION™ from AJA Systems up close and personal. At the free event, an AJA product rep will take attendees through an in-depth product demo with time to get hands-on with the CION™ 4K/UltraHD and 2K/HD production camera. Click the image […]

What’s the Best Way to Distribute 4K?

I don’t think 4K UHD is just another frivolous trend or marketing gimmick to make us spend our hard-earned dollars, only to turn obsolete before the year’s end (3D anyone?). I truly see 4K UHD as a natural transition, or evolutionary step, in screen resolution. In 2015 I expect to see many new models of 4K UHD […]

How Long Until 4K Is Obsolete?

It took the telephone 70 years to reach 50% of American households, electricity took 50 years, TV took 30 years, the Internet took about 10, and DVD technology just seven years. In 2010, when the U.S. population was approximately 310 million people, Facebook reached 250 million users in just five years. It took Apple 24 years to […]

Traveling with Photography and Video Equipment

I have always been fascinated with how photographers and cinematographers pack their gear. I remember reading the equipment lists of National Geographic photographers when I was younger and wondering how they could crisscross the world with so much stuff. Those times, as you might have noticed, are pretty much over. Nowadays, we need to deal […]

Exploring the New Arri Amira

Since late August we at ARC have been excited about the new Arri Amira. Some of the questions around this camera has been in comparing it to its predecessor, the Alexa. Here’s what Shift4Ltd had to say about the improvements Arri has made with the new Amira:   I also recommend you check out this […]

9 Cinematography Tips For the Aspiring Filmmaker

If you’re just starting out behind the camera or just always looking to improve your craft, there’s no better way to gather knowledge than by looking to those who have been down that road before you. Cinematographers like Roger Deakins and Darius Khondji and filmmakers like Joel and Ethan Coen are great people to turn […]