Six Reasons to Dust Off Your Trusty Lightmeter

I was talking with a friend about how some technologies change so quickly and drastically while others seem to survive the rapid pace of “progress”. On the topic of photography, the lightmeter comes to mind. I purchased my first Sekonic lightmeter when I was getting started in photography. Right after school I did a lot […]

From SD to 6K in the Blink of an Eye

Right now there are 2.7 billion active smartphones in the world. An estimated 800 million were added this year alone. By 2020, Ericsson predicts there will be at least 6.1 billion smartphone subscriptions globally. What’s the big deal? Well, this means 38% of the world’s population has the ability to shoot digital video and stills. That […]

Traveling with Photography and Video Equipment

I have always been fascinated with how photographers and cinematographers pack their gear. I remember reading the equipment lists of National Geographic photographers when I was younger and wondering how they could crisscross the world with so much stuff. Those times, as you might have noticed, are pretty much over. Nowadays, we need to deal […]

Meet Sergei Lupashin’s Flying Pet Camera

Out of the 2011 Russian federal elections controversy emerged an interesting journalistic tool: the Fotokite. By now you’ve likely seen several amazing images where photographers and photo enthusiasts attach a DSLR or a GoPro to some form of remote controlled flying device. As you can imagine they require a great deal of skill and a steady hand […]

Is a Mirrorless Camera Right For You?

The eternal question, ‘What camera should I buy?’ became more complicated with the fairly recent emergence of a new breed of cameras promising to fill a gap in the market. Previously it was a fairly simple decision – you bought a DSLR if you were most concerned about image quality, operational speed and taking control […]

Nikon D810 36MP DSLR: First Look with Adorama Learning Center

REBLOG:  Original article by Mason Resnick on the ALC blog If the Nikon D800 was a major revolution in the world of high-end digital photography, the D810 is an important refinement that makes a great camera even better. As highly regarded as the 800 is, somehow Nikon found ways to make it better. Nikon started […]

The Bright Tangerine (BT) Viv 3-Stage Swing Away Mattebox

Here’s a look at our new Mattebox line “Bright Tangerine” or “BT”. Viv is a lightweight hybrid with an impressive field of view. Combining adjustable flags with revolutionary filter stages, Viv contains all the features you’ll ever need in a matte box. – See more here. #BTVIV3STAGE:  BT VIV 3-STAGE SWING AWAY MATTEBOX The VIV that we […]

ARCommunity #FF: Alessandro “Panda” Lopes, Creator – City of Hope, web series

It’s #FollowFriday and this week’s #FeaturedFilmmaker is Alessandro “Panda” Lopes, creator of a web series called City of Hope.  The series is a fictional depiction of a true story taken from the points of view of the four main characters who have been thrown into the dark world of the human trafficking trade.  The story […]

ARC Picks of the Week: Winter Photography Tips

Winter is upon us!  And most of you have already taken to the streets/woods for some amazing winter photography. If you’re concerned about protecting your equipment our people at Adorama Camera have some great tips for you with their Winter Photography Tips:  Protect Your Gear in Extreme Cold. If you’re looking for inspiration for the […]

AdoramaPro & Canon EOS-1D @ Nolcha Fashion Week

AdoramaPro was at Nolcha Fashion Week, New York's leading showcase for independent fashion designers, which featured the Canon EOS-1D C. Take a look at what 4K can bring to your next project.