Breaking the Rules of Cinematic Composition

“You have to learn the rules of the game. And then you have to play better than anyone else.” – Albert Einstein Filmmaking and photography have a lot of rules. Once we learn these rules, we then have the ability to choose to apply or break them. Let’s discuss three traditional cinematic composition “rules” and how to […]

Make Your Movie: Creating a Business Plan for Your Film

With crowd-funding being the go-to source of income for most short and feature films these days, it’s easy to forget how crucial a detailed business plan can be to the success of any film. However, many indie filmmakers are often puzzled as far as where to begin, let alone how to complete, a thoughtfully drafted […]

What’s the Big Deal with Anamorphic Imagery?

Just days after launching a video featuring Panasonic’s new anamorphic feature for the GH4, it had received more than 15,000 views. That’s awesome, but we also received a lot of tweets and emails asking “What’s the big deal with anamorphic?” As we attempted to reply to the messages it was obvious that a better approach […]

New Lessons I’ve Learned About Video Production

A while back I wrote about some of the “Lessons I’ve Learned On Set.” Today I’d like to share a few more I’ve learned recently, not only while shooting, but from reading several different books, discussing this topic with colleagues, and receiving feedback from the first article. • If you learn how to shoot like […]

On Color: Its Role in Cinema and Filmmaking

How much do we know about color? Typically it’s what we learned in school: primary and secondary colors, complementary colors, warm and cool tones, etc. But in photography and video, color can do much more than that. We can add an emotional layer to a scene, story, or picture through colors. I’ve always liked the […]

Robert Rodriguez Says I’m Lazy

I’ve been reading the Robert Rodriguez book “Rebel Without a Crew” and I am feeling both excited and depressed. The guy grew up with many siblings (10 if I remember correctly). His father, a salesman, bought a video camera to enhance his business. Robert started shooting his family and everything else within a 12” radius, […]

Grip Equipment: Working with Natural Light

An obvious, but somewhat overlooked, difference between using artificial lights vs. harvesting sunlight is that we can’t control the sun. Taking the time to plan the position of our cameras, select the proper lenses, and figure out how to block our talent becomes essential decisions if we are using the sun as our keylight. Timing is […]

The Five C’s of Cinematography

There are many great books on filmmaking. From those interviewing legendary directors about their craft to the ones sharing DIY tips and tricks all the way to the books covering complex technical aspects like grading or movement. I’ll write about my favorite books in a later post, but today I’d like to mention one particular […]

RED Camera Firmware Update: ARC’s Got It!

Adorama Rentals takes pride in keeping up with the latest firmware updates available from every manufacturer we carry. So we’re proud to inform you that our entire stock of Red Camera Bodies have be updated to the latest firmware V5.2.41. Take a look at some of the changes you’ll find when you pick one of these […]

Make Your Movie: The Duplass Brothers Tips on Filmmaking

Above: Mark and Jay Duplass. Photo by Daniel Bergeron The Duplass brothers, Mark and Jay, have had a hell of a year already. They just signed a four-movie deal with Netflix and their show, “Togetherness”, on HBO will see another season. Not to mention they completely rocked at Sundance, screening three films and a TV pilot. […]