From SD to 6K in the Blink of an Eye

Right now there are 2.7 billion active smartphones in the world. An estimated 800 million were added this year alone. By 2020, Ericsson predicts there will be at least 6.1 billion smartphone subscriptions globally. What’s the big deal? Well, this means 38% of the world’s population has the ability to shoot digital video and stills. That […]

In-Depth Product Demo: Get Your Hands On a New AJA CION™ Production Camera – RSVP Today

Join Adorama Pro on Wednesday, February 11th to see the launch of the highly anticipated CION™ from AJA Systems up close and personal. At the free event, an AJA product rep will take attendees through an in-depth product demo with time to get hands-on with the CION™ 4K/UltraHD and 2K/HD production camera. Click the image […]

The Data Storage Puzzle: How Technology is Headed Towards a Solution

In terms of image capturing devices, today we have access to a wide variety of systems available at a wide variety of prices. Even at the “low end” of the spectrum of technology and price we are able to find surprisingly good gadgets. Considerably, capturing images – be they stills or video – is no longer […]

Lessons I’ve Learned On Set

I’ve been thinking about some small (but very valuable) lessons I’ve learned while working on set. The following list is in no particular order, however, I will say that the very first item of business in any shoot should be deciding where the camera goes. After that decision has been made, everything else falls into […]

Additional Thoughts On Camera Movement

Unlike still photography, filmmaking is a medium defined by motion. Motion is the action within the frame but also of the frame itself. Even a series of well-lit and nicely composed shots can be perceived as a slide show, as opposed to a story in motion, if they remain stagnant. Nowadays we are hard-pressed to […]

Exploring the New Arri Amira

Since late August we at ARC have been excited about the new Arri Amira. Some of the questions around this camera has been in comparing it to its predecessor, the Alexa. Here’s what Shift4Ltd had to say about the improvements Arri has made with the new Amira:   I also recommend you check out this […]

9 Cinematography Tips For the Aspiring Filmmaker

If you’re just starting out behind the camera or just always looking to improve your craft, there’s no better way to gather knowledge than by looking to those who have been down that road before you. Cinematographers like Roger Deakins and Darius Khondji and filmmakers like Joel and Ethan Coen are great people to turn […]

Attention Filmmakers: Stop Using Your Histogram… Incorrectly

A few month’s ago we posted a couple of informative videos on understanding your histogram, what it is and why you should use it to capture better still images. Well, here are a couple more videos for you by Indie Cinema Academy urging filmmakers to stop using their histograms…. incorrectly, of course. It’s host, Ryan E. Walters, explains […]

ARCommunity #FF: Future Filmmakers at the All American High School Film Festival

If you missed this year’s All American High School Film Festival you, like me, missed something special. These young filmmakers are truly inspiring. At their age I had a hard time choosing what I wanted for lunch each day let alone have the discipline and know-how to complete a short film. I’m sure you’ll agree […]

An Argument Against Formulas (Or Why Scott Myers is My New Hero)

With a single blog post, Scott Myers, has become my screenwriting hero. I’ve cringed, for years now, as I’ve watched my fellow writer and filmmaker friends fall prey to book after book of screenwriting and filmmaking propaganda. And while I don’t believe everything these books say is absolute rubbish, I have to agree with Scott when he explains: […]