Spotlight: The Broncolor Para 88 with Pulso Focusing Rod

Pro photographer, Stan Evans, was kind enough to test out our new Broncolor Para 88 with Pulso Focusing Rod on a recent studio shoot. Evans’ career has taken him deep into some of the most stunning mountain ranges and the most remote locales around the world. He has recorded his experience and professional opinion on […]

Balancing Flash With Ambient Light: How It’s Done w/ AdoramaTV

Here’s another great tutorial by our friends at AdoramaTV where you can see step by step, how to balance a flash with natural ambient light to create a dramatic shot. Gavin Hoey, then walks you through Photoshop as he takes those already dramatic shot and adds simple effects to turn them into something truly incredible. […]

Profoto B1 Demos by AdoramaTV

We here at ARC are very excited about the recent arrival of Profoto‘s amazing new B1 500 Air TTL wireless strobes! We think these new strobes are going to revolutionize workflow for anyone who works events, weddings and even fashion. With no cables to worry about and the ability to adjust power from the air remote […]

Flash Metering Modes Explained

Thought I’d share this very interesting article by Shiv Verma over at- Digital-Photography-School.com called “Understanding Flash Metering Modes”. “When you use your camera’s metering system, the meter will measure the reflected light from your subject. This is not the case when you use your camera with a flash, either a pop-up or mounted on your camera’s hot […]

PROFOTO B1 500 AIR TTL OFF-CAMERA FLASH (W/CANON REM0TE)

Be the first to try out the new PROFOTO B1  500 AIR TTL  OFF-CAMERA FLASH (W/CANON REM0TE) First Day $60 Add. Day $55 Weekend $65 Week $180   DETAILS: We call the B1 an off-camera flash because it is not a speedlight and it is not a monolight.  It is a new kind of flash that […]