What Is ACES?

Last year, the American Society of Cinematographers and the Producer's Guild of America orchestrated a follow up to 2009's Camera Assessment Series with the Image Control Assessment Series. Unlike a shootout where the relative strengths and weaknesses of the selected cameras were pitted against one another, ICAS was an attempt to unify the different camera systems under a single workflow: the Academy Color Encoding System, or ACES.

Sony FS700 at Adorama Rentals

Last week a cadre of film industry professionals joined us in our fifth floor event space for a special Sony FS700 presentation. Tom Cubby of Sony gave a nuts-and-bolts breakdown of the hot new camera’s features and addressed audience members’ unanswered questions. After the presentation, guests were given an opportunity to go hands on with […]