Image Capture with the AF-S Nikkor 24-120mm f/4G ED VR & the Nikon D810

I came home with my bright blue Adorama Rentals case, excited to test out the AS-F Nikkor 24-120mm f/4G ED VR lens and the very recent Nikon D810. As a novice to the DSLR realm (I still shoot film. I know… old school) I was curious to see how user friendly the D810 really was. Though […]

Sundance Camera Preferences and the Direction of New Cinema

Earlier this month, Indiewire published their “How They Shot That” list where they inform us of all the the cameras used by the 2015 Sundance Filmmakers. The article listed each film under its corresponding camera, but I was curious to see what this information would look like as an easy-to-read chart that compared, visually, what the top choices of […]

6 Snow Day Photo Tips for Better Winter Portraits

With all the snow coming our way, I thought it appropriate to look up some relevant photo tips you can use this winter when taking portraits in the snow. The following are 6 tips from various sources compiled here for your enjoyment and education: 1. EXPOSE PROPERLY Check out this video from Photographer Tony Northrup […]

PDN PhotoPlus 2014 Highlights

If you made it out to the PDN PhotoPlus Expo at the Jacob Javits Convention Center this year, you know there were some pretty amazing new cameras and gear just itching to be played with. Check out these clips featuring some of the expo’s most sought after products brought to you by Adorama Pro. CANON 7D […]

Is Sony the New Nikon? One Pro-Photographer Says, Yes!

In this video, long-time Nikon fan and professional landscape, portrait, travel, and wedding photographer Jason Lanier explains why he sold off his Nikon gear and switched to Sony, beginning with the a6000. Jason purchased a Sony a6000 about four months ago as he anticipated his needs for upcoming shoots in Detroit and Ethiopia. Because theft was […]

How and When to Use a Graduated ND Filter by AdoramaTV

Graduated Neutral Density filters (aka ND grads) are filters that start of darker on one side, then gradually become clear on the opposite side. They are relatively easy to use, however, the key to these awesome inventions is in knowing when to use them. Ken Rockwell has a very detailed and comprehensive post on his blog […]

Sony VG-C1EM Vertical Grip for A7 A7R and A7S Reviewed

Check out this great, detailed review of the Sony VG-C1EM Vertical Grip for A7, A7R, and A7S cameras. Here are just a few things said about this product: The camera grip connects with a screw into the tripod socket. When done correctly, it feels really sturdy. It is not hard to take off but won’t […]

Is a Mirrorless Camera Right For You?

The eternal question, ‘What camera should I buy?’ became more complicated with the fairly recent emergence of a new breed of cameras promising to fill a gap in the market. Previously it was a fairly simple decision – you bought a DSLR if you were most concerned about image quality, operational speed and taking control […]

Prizmia: Essential New App for GoPro Filmmakers

Calling All GoPro Filmmakers! We know you love GoPro as much as we do, but have you ever imagined doing so much more with it but were limited by its current features? In comes i4software, the creators behind FastCamera, to change all that. What’s more, I was recently contacted by Amanda Toney, Managing Partner at Stage32.com with an […]

ON SET: A New Series with AdoramaPro on AdoramaTV

For those of you following Adorama on YouTube and via Eventbrite, you may have noticed a new series of events offered by AdoramaPro called ON SET. Much like their “Pro Days”, ON SET features the latest gear on the market, however with this series you also get hands-on tutorials in a realistic “on set” scenario.  For […]