RED Camera Firmware Update: ARC’s Got It!

Adorama Rentals takes pride in keeping up with the latest firmware updates available from every manufacturer we carry. So we’re proud to inform you that our entire stock of Red Camera Bodies have be updated to the latest firmware V5.2.41. Take a look at some of the changes you’ll find when you pick one of these […]

Need a Camera in a Pinch? Check Out the Canon XA-25

We’d like to take a moment to explain the benefit of our new camera the Canon XA-25 (#CAXA25K). The biggest benefit of this camera is the ability to record 2 different video formats, MPEG4 and AVCHD/H.264 at 1080/60P. What does this mean? If you’re recording in Mpeg4 it’s a similar codec to that of the C100. […]

Tribeca Film Festival: Identity in Flux

Here’s an interesting article from Variety writer, Peter Debruge, and his take on the direction the Tribeca Film Festival has taken over the years: “Compared to other sprocket operas of its size and stature, the Tribeca Film Festival is still an astonishingly young to-do. Founded in 2002, the event has only just entered its teens, and like […]

Make Your Movie: Development – What Producers Should Look For in a Script

As filmmakers we’re always looking for our next big project.  Whether you are a Producer, Director, Independent, Professional or Student; thinking about what we’ll be working on next is just as important as our current goal.  However, short of writing a screenplay yourself, it’s just as hard finding a great project as it is getting it […]