Image Capture with the AF-S Nikkor 24-120mm f/4G ED VR & the Nikon D810

I came home with my bright blue Adorama Rentals case, excited to test out the AS-F Nikkor 24-120mm f/4G ED VR lens and the very recent Nikon D810. As a novice to the DSLR realm (I still shoot film. I know… old school) I was curious to see how user friendly the D810 really was. Though […]

Canon EF 100-400mm f/4.5-5.6L IS II Reviews

One of the most anticipated lenses in the past year, the Canon EF 100-400mm f/4.5-5.6L IS II is already being referred to as “the unicorn” of lenses by photographers everywhere. To find out why, check out these reviews: Bryan Carnathan: Many were referring to 2014 as the “Year of the Lens” and the Canon EF 100-400mm f/4.5-5.6L IS II […]

The Zeiss OTUS 55 f/1.4 is IN!

We here at ARC are very excited to announce that the Zeiss Otus 55mm f/1.4 prime lens is finally in and ready to rent! If you have been following the progress of this lens, but could not justify the decidedly hefty price tag, here is the perfect chance to give it a try. Be warned […]