What’s the Big Deal with Anamorphic Imagery?

Just days after launching a video featuring Panasonic’s new anamorphic feature for the GH4, it had received more than 15,000 views. That’s awesome, but we also received a lot of tweets and emails asking “What’s the big deal with anamorphic?” As we attempted to reply to the messages it was obvious that a better approach […]

Tips and Tricks for Hybrid Photographers via Sigma Photo

I recently shot and wrote for a two part blog series with Sigma. For the video/photography portion of the posts, I had to write the scripts, shoot stills and videos, record soundscapes, tweak sound, edit and grade everything. It was literally a one-man crew project. It was a wild experience but an extremely rewarding one. […]

Nikon 35mm f/1.4 G Series Lens

“35mm f/1.4 lenses have been the standard lens of news photographers since Leica’s first LEICA 35mm f/1.4 SUMMILUX of 1960 and Nikon’s first manual-focus 35mm f/1.4, which is still sold today after forty continuous years of sale! This brand-new new Nikon 35mm f/1.4 G AF-S NIKKOR is Nikon’s first update to their 35mm f/1.4 lens […]

BMPCC Firmware Update 1.9.3

Great new update for Blackmagic Pocket Cinema Camera fans: Firmware update 1.9.3 from Blackmagic Design has recently added a histogram feature.  This is great news as it was a feature we’ve truly needed. Time remaining and audio level indicators have also been added which are both quite handy. Although, if you want good audio with […]

New Metabones Canon EF to BMPCC Speed Boosters Now Available

Like the name indicates, these Speed Boosters allow you to use EF lenses on the Blackmagic Pocket Cinema Camera. “The Canon EF to BMPCC Speed BoosterTM  adapters [are] designed exclusively for the Blackmagic Pocket Cinema Camera (BMPCC). Note that this new 0.58x Speed Booster will only attach to BMPCC equipped with a Micro-4/3 mount.  They cannot be […]

This Sony A7s Footage Is Amazing

I’ll admit, I used to be one of those film school nuts that thought digital could never live up to film stock. I thought film would always be the way to go because of its “superior” in image quality. Don’t get me wrong, I still like shooting with film every once in a while. But […]

Leica Celebrates 100th Anniversary

“March was the 100th anniversary of their camera manufacturing, albeit not technically in mass production. Looking to capitalize on the opportunity of their century-long endeavors, though, Leica has auctioned off 100 rare items from throughout its history through the WestLicht Photographica Auction. Among the pieces of the German company’s history auctioned off was the very first […]

Rental Specials For May & June

    MEMORIAL DAY SPECIAL:  PICK UP your order on Thursday May 22 after 4:30 PM and RETURN Tuesday May 27 by 9:30 AM and pay the WEEKEND RATE.  That’s 4 days for the price of 2. SHAVOUS SPECIAL:  PICK UP between Noon and 6PM on Tuesday June 3 and return Tuesday June 9 by 9:30 […]

The Best Camera For You: Sony F55 vs. Canon C500 part 2

To continue from yesterday’s conversation comparing the Sony F55 to the Canon C500, let’s go into:   Functionality For people who are coming from shooting with the Canon C300 and switching over to the C500 or anyone who has been shooting in HD for a long time and is now getting clients who are requesting […]

The Best Camera For You: Sony F55 vs. Canon C500 part 1

I was able to sit down with Dave G last week and talk about the next two cameras on our list for this series:  the Sony F55 CineAlta and the Canon EOS C500.  We had a lot to talk about so I split this one up into two parts.  To get right into the conversation […]