Practical Interview Tips

I’ve been presenting a series of workshops about “Interview Techniques” both from a producer’s perspective (things to consider) as well as from a DP’s perspective (equipment considerations and lighting approaches). Here are some of the essential tips I share during these events. 1. Interview Structure An interview is a conversation that involves three people, not […]

Grip Equipment: Working with Natural Light

An obvious, but somewhat overlooked, difference between using artificial lights vs. harvesting sunlight is that we can’t control the sun. Taking the time to plan the position of our cameras, select the proper lenses, and figure out how to block our talent becomes essential decisions if we are using the sun as our keylight. Timing is […]

Spotlight: The Broncolor Para 88 with Pulso Focusing Rod

Pro photographer, Stan Evans, was kind enough to test out our new Broncolor Para 88 with Pulso Focusing Rod on a recent studio shoot. Evans’ career has taken him deep into some of the most stunning mountain ranges and the most remote locales around the world. He has recorded his experience and professional opinion on […]

Check Out Our April Rental Special!

Don’t miss out this Spring! Take advantage of our April Rental Special! Pick up AFTER 12 PM on Thursday, April 2nd and return BEFORE 9:30 AM on Monday, April 13th and you get 11 DAYS for the price of 2! You can also pick up BEFORE 3 PM on Friday, April 3rd and return BEFORE […]

The Five C’s of Cinematography

There are many great books on filmmaking. From those interviewing legendary directors about their craft to the ones sharing DIY tips and tricks all the way to the books covering complex technical aspects like grading or movement. I’ll write about my favorite books in a later post, but today I’d like to mention one particular […]

Spotlight: Cineo Matchstix

ARC is excited to now carry the new Cineo Matchstix. Imagine a small, simple, color-accurate light source designed for image capture with the versatility of power and mounting options to go anywhere you need it. Cineo Lighting and Litegear™ have teamed up to develop the Matchstix series of small, versatile Remote Phosphor light sources. Matchstix operate […]

Food Photography Tips: Lighting, Composition & Mood

As in any still-life or product photography, there are essential elements and techniques that will make your food and beverage photography stand out. The first essential element in food photography is Lighting. I believe that lighting is everything when it comes to food photography. The proper lighting set up is key in setting yourself apart […]

Spotlight: The Joker Alpha 1600

New inventory in our Lighting Department: The Joker Alpha 1600  (manufactured by K5600 inc) “At 1600W, the Alpha 1600s output is comparable to that of 6000W of traditional quartz fixture output. The Alpha 1600 uses a composite quartz reflector, which can withstand extreme heat and be placed directly beside the lamp.  This  enables the Alpha 1600 […]

Spotlight: Astra™ 1×1 Bi-Color Litepanels

We now carry the new Astra™ 1×1 Bi-Color Litepanels. They are brighter and better in every way to the old 1x1s. They are cheaper to rent with a lower replacement cost.  You also have the option of adding the DMX panel which allows the head to run even brighter. There are 4 kits available at ARC: […]