The Many Advantages of Using the Atomos Shogun External Monitor/Recorder

For the past couple of months I’ve been using an Atomos Shogun. While I had very clear reasons to pick up this device, I’ve found some other very valuable and attractive features that I want to share. Longer recording times The first and most obvious reason was to record 4K and HD for extended periods […]

ARC is Ready for NAB 2015, Are You?

We will be showcasing the Latest Broadcast and Video Equipment From‪ Canon‬, ‪‎Sony‬, ‪‎Arri‬, ‪Atomos‬, ‪Litepanels‬ and More at the 2015 NAB Show April 13-16th. Visit us at booth C1321 in the Central Hall, for an inside look at the hottest cameras, lenses, tripods, monitors, lighting, and video accessories; Enter Adorama’s NAB 2015 Great Giveaway Sweepstakes […]

Check Out Our April Rental Special!

Don’t miss out this Spring! Take advantage of our April Rental Special! Pick up AFTER 12 PM on Thursday, April 2nd and return BEFORE 9:30 AM on Monday, April 13th and you get 11 DAYS for the price of 2! You can also pick up BEFORE 3 PM on Friday, April 3rd and return BEFORE […]

Sony A7s vs A7R: How Do They Compare?

Great News! The new Sony A7S is now in stock and ready for purchase at the Adorama Store. For those of you eager to get your hands on this camera check out this product review by AdoramaPro’s Daniel Norton. If you’re having a hard time deciding between the A7s and the Sony A7R and would […]

Free Demo Event: Next Generation Workflow with Panasonic Lumix GH4

Technology consultant, educator and digital storyteller Eduardo Angel explains capturing, editing and presenting 4K video. Thanks to the revolutionary LUMIX GH4 camera from Panasonic, 4K technology is now more accessible than ever before. Find out what you need to transition to 4K workflow and learn about the mirrorless camera revolution in this presentation. Refreshments will […]

I Just Got a Panasonic GH4, Now What? Memory Cards!

Below is a reblog from ARC friend, Eduardo Angel, with the inside scoop on where to find the best SD cards for your money. I’ve spent a LOT of time try­ing to fig­ure out what are the best/fastest/cheapest mem­ory cards for my brand new Pana­sonic GH4. UPDATE: The cam­era is cur­rently out of stock at Ado­rama and Ama­zon. I’m expect­ing a sec­ond cam­era […]

GX1: Panasonic’s Back in the (MILC) Game

Two years ago, with everyone still deciding what this new breed of mirrorless camera should be called (have we decided?), the Panasonic GF1 took a startling early lead among enthusiast and pro photographers looking for a small, rangefinder-style, carry-everywhere camera with a large sensor and full manual controls. I almost bought one myself, but decided […]