ARCommunity #FF with Featured Photographer, Matthew Arnold

“Topography Is Fate—North African Battlefields of World War II is not a simple investigation of geography. This visual survey by the American photographer Matthew Arnold is a testament to the trials of conflict amid a desert landscape. Each image in the series goes beyond surface representation to reveal elements of a very personal geography, formed by lived experiences grounded […]

Upcoming Event: Fashion on the Go with Profoto’s B1

ʺFashion on the Go!ʺ A FREE demo day with Profoto. Learn about the power and portability of the Profoto B1 while watching a live photo shoot, then have the chance to work with a model and the B1 to feel the freedom of battery power. Schedule: 2:00pm Live Demo with the NEW Profoto B1 4:00pm […]

Rental Specials For May & June

    MEMORIAL DAY SPECIAL:  PICK UP your order on Thursday May 22 after 4:30 PM and RETURN Tuesday May 27 by 9:30 AM and pay the WEEKEND RATE.  That’s 4 days for the price of 2. SHAVOUS SPECIAL:  PICK UP between Noon and 6PM on Tuesday June 3 and return Tuesday June 9 by 9:30 […]

Creative Photo Projects for April

Spring is finally here! And those of us who aren’t partial to venturing out in inclement weather, photo gear in hand, will likely be dusting off our cameras and getting some much-anticipated shooting done this month. Digital Camera World offers a few ideas for photo projects to try this month.  Here are some of my […]

Camera Shootout: Sony RX-1r vs. Fuji X-E1 at The Metropolitan Museum of Art

Recently, I was lucky enough to be accompanied by Jerred Sanusi, ARC’s Director of Operations, for this experiment, where we tested out the Sony R-X1r against the Fuji X-E1.  For our setting we chose the Metropolitan Museum of Art because, A) It’s just an amazing place to visit and B) It was seriously cold that […]

Fashion Week is Almost Here!

Are you excited?  If you’re a photographer, you should be.  Fashion Week is a momentous occasion in NYC.  There are all sorts of events and parties to go to both in and out of Lincoln Center this year.  The festivities are by invitation only but never fear, you can watch it all as it goes […]

The Zeiss OTUS 55 f/1.4 is IN!

We here at ARC are very excited to announce that the Zeiss Otus 55mm f/1.4 prime lens is finally in and ready to rent! If you have been following the progress of this lens, but could not justify the decidedly hefty price tag, here is the perfect chance to give it a try. Be warned […]

28on27 Photo Studio

We love passing on great resources to our clients.  Here’s a look at a great local photo studio run by a fellow photographer. 28on27 Photo Studio 28on27 Photograph Studio is the perfect intimate and comfortable photo rental space for creatives in NYC.  Our Master Studio is a 2,500 sq ft space fully equipped with Cyclorama, hair […]

To Watermark or Not to Watermark

There are two schools of thought (obviously) on the use of watermarks.  There are those who believe you absolutely shouldn’t and those who believe you absolutely should.  While both make extremely valid arguments, some folks stand somewhere in between. I don’t care for them very much.  I don’t like looking at them and I never use […]