Canon 5Ds & 5Ds R Are Now Available at ARC!

The New Canon 5Ds and 5Ds R are currently available at ARC! The 5Ds & 5Ds “R” Camera Kits include: CANON 5DS ( or 5Ds “R”) 50.6 MP DSLR CAMERA (2) x CANON LP-E6N BATTERY CANON LC-E6 CHARGER FOR 5D / 7D TETHER PRO USB3 M TO MCROB 5P RA,15’BK SANDISK / CF CARD / […]

Creating the Habit of Backups

Creating a new habit isn’t easy. We all know that. And I’m not talking about major changes (like exercising more, eating better, or working less) but simple things like backing up our projects, especially when working on locations. The “I’ll do it later” or “this is not a good time” will always be there so […]

Breaking the Rules of Cinematic Composition

“You have to learn the rules of the game. And then you have to play better than anyone else.” – Albert Einstein Filmmaking and photography have a lot of rules. Once we learn these rules, we then have the ability to choose to apply or break them. Let’s discuss three traditional cinematic composition “rules” and how to […]

Best Gear for Hybrid Assignments

Let’s start with the definition of “Hybrid.” What I mean by this term are productions or assignments where one or two people are required to be the photographer, filmmaker, sound recordist, producer, and even editor. These gigs are becoming increasingly popular. It sounds crazy and these sorts of shoots can be. One of the keys […]

ARCommunity: The Artist Named, Gildo

Born and raised in Astoria, Queens, the artist named Gildo has recently taken his photography full circle when he decided to embark on a new project, re-taking images he took in the ’70s in locations all over the world and comparing the “then” with the “now”. Not surprisingly, his photographs not only evoke feelings of […]

Image Capture with the AF-S Nikkor 24-120mm f/4G ED VR & the Nikon D810

I came home with my bright blue Adorama Rentals case, excited to test out the AS-F Nikkor 24-120mm f/4G ED VR lens and the very recent Nikon D810. As a novice to the DSLR realm (I still shoot film. I know… old school) I was curious to see how user friendly the D810 really was. Though […]

ARC is Ready for NAB 2015, Are You?

We will be showcasing the Latest Broadcast and Video Equipment From‪ Canon‬, ‪‎Sony‬, ‪‎Arri‬, ‪Atomos‬, ‪Litepanels‬ and More at the 2015 NAB Show April 13-16th. Visit us at booth C1321 in the Central Hall, for an inside look at the hottest cameras, lenses, tripods, monitors, lighting, and video accessories; Enter Adorama’s NAB 2015 Great Giveaway Sweepstakes […]

Spotlight: The Broncolor Para 88 with Pulso Focusing Rod

Pro photographer, Stan Evans, was kind enough to test out our new Broncolor Para 88 with Pulso Focusing Rod on a recent studio shoot. Evans’ career has taken him deep into some of the most stunning mountain ranges and the most remote locales around the world. He has recorded his experience and professional opinion on […]

When Auto ISO is Not a Bad Word

Many current cameras allow for Auto ISO to be used in all shooting modes, including Manual mode. Most pros would immediately think “Why would I EVER use Auto ISO? I always want full control!” And yes, I confess I used to think the same way, but I have found more than a few situations where […]