The Zeiss OTUS 55 f/1.4 is IN!

We here at ARC are very excited to announce that the Zeiss Otus 55mm f/1.4 prime lens is finally in and ready to rent! If you have been following the progress of this lens, but could not justify the decidedly hefty price tag, here is the perfect chance to give it a try. Be warned […]

The Best Camera For You: Sony F55 vs. Canon C500 part 1

I was able to sit down with Dave G last week and talk about the next two cameras on our list for this series:  the Sony F55 CineAlta and the Canon EOS C500.  We had a lot to talk about so I split this one up into two parts.  To get right into the conversation […]