Check Out Our April Rental Special!

Don’t miss out this Spring! Take advantage of our April Rental Special! Pick up AFTER 12 PM on Thursday, April 2nd and return BEFORE 9:30 AM on Monday, April 13th and you get 11 DAYS for the price of 2! You can also pick up BEFORE 3 PM on Friday, April 3rd and return BEFORE […]

ARCommunity #FF: Keith Johnson, Writer/Director/Producer of “Fixation”

Keith Johnson is a junior Television-Radio major and the recipient of the Park Scholarship, a full scholarship that covers more than my total cost of attendance to Ithaca College. This summer he shot, Fixation, a short film written, directed and produced by Keith. In his short years he’s produced many different projects, from award-winning PSAs to […]

The Best Camera For You: Red Epic vs. Arri Alexa

We’re back by popular demand with our “What Camera is Right for You” series.  For this I’ve recruited our very knowledgeable Digital Cinema Tech, Dave G.  who I spoke to (and learned a lot) about two cameras who are in high demand on our shelves here at Adorama Rentals. Just to reiterate and perhaps clear […]

2012 Highlights in Video Tech

With manufacturers’ hands revealed, we can comfortably take stock of the trends and legacy of this momentous year for filmmakers. Sony FS700 – Slo-mo for the rest of us High framerate HD has long been the domain of luxury car-priced specialty cameras like the Phantom Miro. Sony changed this with its sub-$10,000 FS700 super 35mm […]